Shay Cohen

גוגל שופינג: למה החנות שלך לא מופיעה בתוצאות (ואיך הופכים קטלוג למכונה שמדפיסה ROAS)

בעלי עסקים רבים משקיעים הון עתק בשלב הראשוני של בניית חנות אינטרנטית.

למה דוחות חודשיים מתים? איך שליטה בדאטה בזמן אמת (Live Dashboard) משנה את העסק

שכשהמסר פוגש את המספר: למה "קריאייטיב יפה" זה לא מספיק (ואיך אנחנו מודדים אותו)

יש ויכוח עתיק יומין בעולם השיווק: מה יותר חשוב, הקריאייטיב (האומנות, העיצוב, המסר) או הדאטה (הטרגוט, המספרים, הביד)?

5 הסימנים שהקמפיין שלך מדמם כסף: הצצה לתהליך הדיאגנוסטיקה של SFB

בעולם השיווק הדיגיטלי, התחושה המתסכלת ביותר היא חוסר ודאות. אתם משקיעים סכומים נכבדים בגוגל, בפייסבוק או באינסטגרם.

עסקה מול רכישה: למה שיווק B2B שונה לחלוטין מאיקומרס (ואיך לא לבלבל ביניהם)

בעולם השיווק הדיגיטלי יש נטייה מסוכנת להכליל. בעלי עסקים רבים חושבים ש"פייסבוק זה פייסבוק" ו"גוגל זה גוגל", ושהשיטה למכור חולצה זהה לשיטה למכור שירותי ראיית חשבון לחברות.

שיווק באינטרנט: איך זה עובד באמת ואיפה עסקים נופלים בדרך

שיווק באינטרנט הוא אחד התחומים שהכי קל להישאב אליהם, והכי קל להתאכזב מהם. מצד אחד יש אינסוף אפשרויות, כלים ופלטפורמות. מצד שני, הרבה עסקים מרגישים שהם משקיעים, עושים, מפרסמים – אבל התוצאה לא תמיד ברורה.

שיווק דיגיטלי של היום - לא טרנד, אלא הדרך שבה עסקים באמת גדלים היום

שיווק דיגיטלי הפך לביטוי שכל בעל עסק מכיר. לפעמים הוא נשמע כמו באזז, לפעמים כמו פתרון קסם, אבל בפועל מדובר במערכת עבודה מאוד ברורה.

דיגיטל: מה זה אומר בפועל ואיך עסקים באמת משתמשים בזה

כשמדברים היום על דיגיטל, הרבה פעמים שומעים את המילה הזו נזרקת לאוויר בלי הקשר ברור. כולם “עושים דיגיטל”, כולם “בדיגיטל”, אבל כשמקלפים את זה רגע, מגלים שלא תמיד ברור מה זה אומר ואיך זה אמור לשרת את העסק בפועל.

Digital Invoicing — The Complete Guide to Business

גיליתם שחשבונית דיגיטלית היא חובה לכל עסק, אבל לא יודעים איזו מערכת באמת שווה את הזמן והכסף?

Google Tag Manager for Shopify – The Complete Guide

הסבר הטמעת גוגל תג מנג׳ר בשופיפיי

Mastering Google Ads on Shopify

Mastering Google Ads on Shopify

Facebook Pixel Integration for Shopify: Boost Your E-Commerce Marketing

The Facebook pixel is not just a technical tool – it is a growth engine for ecommerce businesses on Shopify.

Google Shopping for Shopify: The Complete Guide for 2025

Google Shopping הפכה לאחת הפלטפורמות המשמעותיות ביותר לאיקומרס.

Sponsored Advertising in TikTok for Brands — How Does a Really Big Brand Break Through in TikTok in 2025?

Advertising is sponsored in TikTok for brands that want to stand out, connect with audiences and produce real results.

Google Ads Transparency Policy Change: Now You'll Know Who's Actually Paying for Ads

The new update requires advertisers to disclose more information regarding who is behind the actual budget, not just who is running the campaign.

Demand Gen replaces Video Action: What does it mean for advertisers in 2025?

Why is Google doing this? How do the new campaigns work? And most importantly, how will it affect your results? All the answers are before you.

ICOMARS - THE COMPLETE E-COMMERCE GUIDE TO GROW YOUR BUSINESS

What is eCommerce, how to set up a proper digital store, what characteristics it must have — and how can you sell more.

Huge upgrade to Performance Max: Google unveils new capabilities that can transform your campaigns

Google has announced a major upgrade for these types of campaigns, which includes new goals, improved control, more in-depth reports and smart use of images

AIO — The Future of Content Promotion with Artificial Intelligence

AIO Revolutionizes the PPC World with More Precise Monkeys, Smart Experiments, and Personalized Creativity — Perfectly Combining AI with Human Marketing Thinking

5 Tactics to Lower Advertising Costs for Shopify Without Hurting Sales

5 tactics that can help you maintain high profitability and significantly lower advertising costs, without harming sales

7 Critical Mistakes Marketers Make in Shopify Campaigns — and How to Avoid Them

You've started a Shopify store, invested in products, design, and built a strong brand — but the campaigns just aren't delivering the results you expected? You are not alone.

How to Use the WhatsApp Plugin in Google Ads

It's about time! The WhatsApp add-on/asset to Google Ads for search ads has arrived. Surfers can be led directly to WhatsApp from the ad.

Conversion Rate

What is the conversion rate and how to improve it All this and more in the following article

Quality Score

A Quality Score is a measure that Google assigns to ads, keywords, and landing pages within the Google Ads system.

CPC (Cost Per Click)

In short - the price an advertiser pays for each click of a user on their ad

Cost per acquisition (CPA)

Conversion cost represents the total cost we need to achieve conversion 1

Ad Rank

Google Ads Ad Rank Explained and Ways to Improve

Click-Through Rate (CTR)

In-depth explanation of the click-through rate - CTR

WordPress Website Builder - 4 Important Things to Know

In today's era, there are a number of options when it comes to setting up a website. We are here to elaborate on all of them.

Is SEO in the north easier in the center?

Do you sell a product/service that reaches the whole country? Do you think that focusing on a specific area of the country is a good marketing move? Well the answer is not certain

Opening an MCC Account - A Guide for Advertising Agencies and Campaign Managers

Campaign managers, agencies, advertising agencies that manage a large number of advertising accounts use the MCC account of Google Ads that we will talk about in this article.

What is SEO and why does my website need it?

What is SEO? We are here to tidy up this term for you that every business owner hears that he needs this type of promotion.

Bulk Actions בגוגל אדס

באמצעות הכלים בתוך ה"פעולות בכמות גדולה" נוכל לייעל את הזמנים שלנו באמצעות יצירת אוטומציות.

Digital advertising for business - where to start?

Digital advertising is the process by which a business decides it wants to get more exposure and revenue to the business through digital.

How to choose a professional web promoter?

Nowadays, when a topic of conversation about SEO comes up, very many business owners understand what it is about.

Small Business SEO — The Complete Guide to Success

Running a small or large business is a challenge in itself. Add to this that every business needs professional promotion and prioritization of tasks and you have created yet another challenge to crack

Google Trends - how to use it for Google advertising

Google Trends, a free tool from Google, is an essential tool for those who are engaged in business promotion.

Settings and account preferences on Google Ads

In the following article we will talk about all the sections that are within the account settings page, we will understand what options we have and how it is used by us.

Promotion of promotions on Google Ads

Tool to increase CTR and update on an ad in Google Ads using the Promotion plugin

SEO for doctors to increase patient pool

Doctor, clinic, clinic? We have a question for you at the beginning of the article - after answering the question, please contact us for advice

Hands and Budgets on Google Ads - Guide

Google Ads is a leading advertising platform that enables businesses to reach their target audience through sponsored ads

Cheap Web Hosting - How to Find Quality Hosting?

If you've come here, then you're probably either paying a lot for web hosting that doesn't bring value, or you're looking for quality hosting at a reasonable price.

Scripts in Google Adds

Scripts This is a more convenient way to automate to advertisers on Google Ads, we'll talk about what a script is and how to use it

Troubleshooting Google Ads

Who hasn't found out that an ad isn't approved because of a Google policy violation? In this article we will talk about malfunctions and their solution

Match content in Google advertising

In this article we will talk about the tool to customize content, how it is useful to us and how to use it correctly

Google Tag Manager - Complete Guide to Goolge Tag Manager

כולם שמעו על גוגל תג מנג'ר אך לא כולם מבינים למה בעצם הוא משמש - במאמר נרחב זה נעשה לכם סדר בדברים

Google Ads shared library - what it is and how to use it

Very few make use of the Google Ads shared library, we will explain to you here what it is used for and what you can do with it.

Tools for insights and reports in Google advertising

In today's digital advertising world, information is the central currency. In this article we will talk about data and how to analyze it.

Google Ads recommendations - approve or ignore?

Any business owner or company that uses Google Adds knows the grade that Google Ads gives you for the account like any teacher in a school Let's talk about it in detail

What are the types of measurements in the new Analytics 4?

במאמר זה נדבר על החידושים בגוגל אנליטיקס 4 החדש, סוגי המדידות שלו ועוד מידע שיעזור לכם להתעדכן טוב יותר על איך להשתמש בו

Discovery Campaign (Demand Gen) - High performance for those who know how to work

In this article we will talk about the Discovery campaign, explain what it is, give tips, explain its advantages and even teach you step by step to build your own campaign

Posting a call ad on Google - who is it suitable for?

In this article we will review the Google call ad and guide you step by step how to set up such an ad in your advertising account.

How to reach potential customers all over the world with advertising on Google Ads

במדריך זה נסביר ונצלול לתוך תחילת דרכו של עסק שמנסה לפרוץ לשטח הבינלאומי בדגש על אתרי איקומרס.

Google or Facebook: Which platform is better for your business?

במאמר זה נסקור את 2 מערכות הפרסום הגדולות בעולם - גוגל אדס ופייסבוק אדס

4 Google Ads Tools to Help You Create Better Campaigns

In the next article we will talk about 4 important free tools on Google Ads that will help you create better campaigns

Targot Audiences - how it works and how to build it in the right way

בואו לגלות כיצד תוכלו להגיע ליעדים של העסק שלכם באמצעות טרגוט קהלים נכון בגוגל אדס יחד עם סוגי פרסום מגוונים

The Complete Guide to Dynamic Remarketing on Facebook

Dynamic remarketing on Facebook is a form of tracking that uses information from your site to create personalized ads for users who have visited the site.

6 Positive Effects of Advertising on Google Ads on Business Marketing

Advertising on Google Ads can help businesses reach new audiences and generate leads and sales. In the article we will talk about the effects on business marketing

Uploading customer list to Google Ads by pulling data from platforms — NEW!

So what's new recently on Google Ads? Add an option that greatly helps us streamline processes and shorten work times when it comes to uploading a client list.

Advertising in the United States — What is important to know

Advertising in the United States is especially critical for Israeli companies looking to penetrate the U.S. market, get tax Important rules to know

Automated rules on Google - this is how we will improve our campaigns efficiently

In this article we will show you how you can improve Google campaigns using automated rules

Mailing system - how is it used to improve conversions on the site?

In this article we are going to talk about one of the powerful tools to improve conversions on your website -mailing system.

Facebook Remarketing — How to Do It the Right Way

In this article we will show you how to do remarketing on Facebook correctly and effectively

Promoting WordPress or Wicks sites? Comparison of 7 advantages and disadvantages

מאמר זה נועד על מנת לעזור לכם לבחור את הפלטפורמה הטובה ביותר להקמת אתר אינטרנט לעסק שלכם.

Google Advertising Expert: Let the Experts Do the Work for You!

A Google advertising specialist is a person with training and experience using Google's advertising platform, Google Ads.

SEO in Haifa — How to do it right?

SEO in Haifa is the process of improving the ranking of a website in the search results of search engines, primarily Google.

Google Search Console - Comprehensive Guide

In this article you will get a comprehensive guide to using Google Search Console - Google search console

6 Proven Tips to Boost Sales in Your Online Store

You've set up a virtual store and you realize that Google advertising is one of the most important traffic sources for your business.

Google Marketing Live Conference Recap 2023 — What you need to know about

The annual Google Ads conference in 2023 was very important for them to show as many innovations in the field of AI as possible, read the article and discover about the future that is coming

Connecting Google Merchant and Google Shopping Advertising — The Complete Guide

Google Merchant is a free Google tool that helps online businesses display their products in Google search results, Google Shopping, and more.

Google for my business is out of use — this is how you continue to edit and maintain your business

You recently received a nice email from Google informing you that Google for my business is going to go out of use soon, so what do we do? All answers in the article

Facebook Conversion Campaign

In this article we will talk about what conversion is, how to properly track conversions and other important things that will help you achieve your goals.

SEO for Dental Clinics - Sponsored Boost to Increase Your Referrals

In this article we will talk about how to get the most out of the advertising budget of dental clinics with SFB's tips.

5 Tips for Advertising an Accountant: The Guide to Effective Marketing

Looking to promote your accounting services with a sponsored promotion? Get 5 tips for a successful and effective marketing campaign that reaches your target audience.

6 SEO Tips for Photographers to Boost Their Promotion and Exposure

We have compiled a list of 6 SEO tips for photographers to help them promote their website, reach a wider audience and get more customers.

Most recommended sms mailing system in 2023

Let's find out how to increase the conversion rate on the site using a recommended mailing system

Top Best WordPress Website Hosting Companies in 2025

If you have recently chosen to build a website on the WordPress website builder platform, you may be busy now wondering which hosting to work with

The Perfect Match: On the relationship between user experience and organic promotion

In this article we will talk about the importance of creating a good and quality user experience for our surfers that will also help us in promoting our organic

Buying Business Leads - Lead Generation

SFB has the ability to produce high-quality, accurate leads for exactly the service you provide to your customers.

Promotion of fashion sites - 6 tips for success

Promoting fashion websites: the key to success in the digital age. How does promotion affect sales? And how to get new customers? Everything in this article!

Setting up a Google campaign - step by step guide

In this article I will show step by step how to set up a campaign in the Google Ads search network. Includes all preparations that must be prepared in advance for measuring and monitoring the campaign.

How to Build Audiences on Facebook - A Practical Step-by-Step Guide

פייסבוק: בניית קהלים והשפעת האלגוריתם. במאמר זה תקבלו מדריך שלב אחר שלב לבניית קהלים מותאמים אישית עם טיפ קטן להצלחה בסוף.

Project characterization for business

In this article we will talk about what is the characterization of a project for a business and learn about its importance

Improve website speed - WordPress

The speed of a website is of great importance, from the user experience to our ranking against Google, read the article to learn how it can be improved

Sponsored advertising - types of paid advertising

In this article we will talk about different types of paid advertising or in other words sponsored promotion

Domain in Hebrew - with or without hyphen

In this article we will talk about the Hebrew Israeli domain and whether we would like to purchase with a hyphen or without

Digital Marketing for Business

Welcome to SFB, the place that will allow you to get digital marketing services for businesses, and enjoy a tested and proven method to increase revenue for your business

Internet Marketing - How Businesses Should Do It

Internet Marketing: The Key to Success in 2023. How to expose business to relevant customers? How to produce effective and effective marketing? Come in and learn how

Promoting Shopify Sites — How to Improve Your Store's Performance

In this article, we will introduce general information about the platform and then dive right into the ways to promote Shopify websites.

12 Tips for Promoting Jewelry Websites - Focus on What Really Matters

Owners of a jewelry business and website? Get a comprehensive article with 12 tips that will change your sales on the site

Google Campaign Management — Adjust advertising strategies according to the type of business

Google campaign management can propel your business forward with a targeted strategy and precise optimization - find out how in the article

What it takes to start a funded campaign on Facebook

In this article we will talk about Facebook sponsored advertising: a solution for growth and success - accurate exposure, satisfied leads and customers - the key to breaking further in the business.

What to consider when promoting a virtual store

In this article we will talk about important parameters that must be taken into account when promoting a virtual store in order to successfully bring customers

Why Every Small Business Owner Must Have a Social Media Strategy

We've rounded up the key reasons why small business owners must strategize to social media, enter the article and learn them

Advertising on YouTube - Advantages and Possibilities of Advertising

YouTube advertising is a way to showcase your products or services to people who watch videos on YouTube. This is an effective tool to expose the brand.

Digital Marketing Consultant

A digital marketing consultant is a professional who helps businesses increase their visibility and engagement in the digital space.

Advertising in social networks - what does it entail and what advertising channels are there?

Social networks - our favorite meeting place! Friends, business and global access. In this article we will talk about the existing advertising channels.

What are the best task management systems

A task management system is software that helps business and company owners manage and track tasks in an efficient, controlled and intelligent way.

Internet Marketing for Business - Benefits of Digital Marketing

Internet Marketing: Professional exposure and effective advertising. The tray solution achieves quick and profitable results.

A professional guide to sponsored advertising on Instagram

Sponsored Instagram advertising is a way to showcase your products, services, or content to Instagram users.

How Internet Business Advertising Works

Internet business advertising is the use of the Internet to reach a target audience and promote the sales or services of a business.

What is ROI - and how to calculate correctly

THE WORD ROI (RETURN ON INVESTMENT) CAN BE HEARD IN A VARIETY OF AREAS: CAPITAL MARKET, CAMEL BOX OFFICE, RETAIL AND OF COURSE IN MARKETING

גוגל אנליטיקס 4 - המדריך למעבר קל

גוגל אנליטיקס 4: מדריך למעבר קל לניתוח נתונים באינטרנט באמצעות סטטיסטיקות מתקדמות ונתונים מדויקים להצלחת העסק.

Google Analytics Expert

In this article we will talk about who the Google Analytics specialist is and we will point you to the appropriate places to get more information about the new Analytics 4

Setting up a dynamic remarketing campaign on Google Ads

Dynamic remarketing on Google Ads is a tracking tag that uses data from your site to create personalized ads for users from the site.

Advertising business on Google - this is how you will increase sales in the business

Advertising on Google for business is our specialty - professionally manage campaigns for dozens of satisfied customers and a personal attitude to each client

How can a project management system contribute to a business?

In this article we will talk about streamlining work in our business using project management software

8 tips for sponsored advertising on Google

One of the most effective advertising methods is Internet advertising with an emphasis on Google-sponsored advertising. Get some tips you need to apply in marketing

Advertising voucher of NIS 1,500 from Google Ads

In this article you can find out if you are eligible for a Google advertising voucher of 1500 NIS

What SEO services are offered to businesses

There are some characteristics that it is important that you know so that your website leads you to success as quickly as possible, in this article we will reveal them and talk about them.

Facebook Marketing Strategy in 2025 — Funnel

In order to turn a surfer who does not know us into a paying customer, we must create a marketing funnel to warm him to create a type of connection with him, discover more in the article

Keyword Research - The Complete Guide

In this article, we'll talk about the importance of using keywords correctly to make sure your potential customers are aware of the existence of your site.

What is a sponsored promotion on YouTube?

In this article we will talk about advertising on YouTube - including in it some options that you can learn about here, so if you want to know more - go to the article

SEO in Hadera

Hadera is a small city with a lot of competition in SEO. To win the competition, you need to make sure that your site is of high quality, more on the topic below.

Who is a marketing consultant and how can they help your business?

In this article we will talk about the importance of overseeing and managing the budget in Internet advertising and how a marketing consultant will be able to help us with the task

Building a store website

In this article we will talk about a few things that are important to know when setting up a store website for your business

Website Design and Construction

In this article we will talk about 5 important rules that will help you build a quality website in order to be professional and provide surfers with a comfortable user experience

Website Development for Businesses

Today, a website for business is essential to maintaining your success and standing up to the tough competition that the market poses. In the article we will talk about the importance and benefits

Small Business Marketing Consultant

A SMALL BUSINESS MARKETING CONSULTANT IS A PROFESSIONAL WHO SPECIALIZES IN HELPING SMALL BUSINESSES GROW AND THRIVE THROUGH MARKETING.

Website Builders — Here's How to Make Sure You're Choosing the Right One

In this article we will talk about choosing a website builder for your business in order to have a professional website that will help you retain customers and improve conversions.

Advertising business - everything you need to know before starting

In this article we will talk about what advantages offers business advertising on digital channels

5 Commandments for Choosing a Digital Marketing Company

In this article we will talk about 5 things that are important to check before choosing a digital marketing company

Manage Facebook Campaigns

Facebook campaign management is the process of creating, running and tracking advertising campaigns. In this article we will discuss management.

How much does Facebook advertising cost?

The cost of advertising on Facebook varies depending on several factors- the purpose of the campaign, the target audience and the type of ad. In this article we will expand on the topic about the costs.

Google Marketing - This is how you boost sales in a business

In this article we will answer a question that has been asked many times- who is Google marketing suitable for?

How much does it cost to post on YouTube?

The cost of viewing an ad on YouTube is much lower than cost per click, and is determined by the CPM model (pay per thousand views).

Google advertising prices

In this article we will talk about how much it costs to advertise on Google, we will talk about the price of advertising on Google, as well as how much the professional costs

Google-sponsored promotion - 10 tips to help your business

In this article we will talk about the Google-funded promotion, what are the different media that can be published on Google Ads, and at the end you will also receive professional promotion tips.

Advertising on Google Media Network - Guide

In this article we have written you a guide to advertising on the Google Media Network

Google Search Consul have added the option of associating with other Google accounts

Read the article to understand how to associate other Google accounts with Serz Consul

What is Canonical?

Business website owners and still don't know what Canonical is? Go to the article

Google News is added to reports at Seretz Consul

Google News is added to reports at Seretz Consul

Error 404 All You Need to Know (Error 404)

To understand what is the most common error on sites, 404 is important for us to understand how the Internet works. Find out everything you need to know about 404 in this article

Google For My Business (Google My Business) - The Complete Guide

In the article we will talk about Google for my business, its importance for your business and, of course, how to create an account

3 Measures to Estimate Success of Google Ads Campaigns

Measuring the success of Google Ads campaigns is done using a number of important things that we will talk about in the next article..

The Importance of SEO for Lawyers: How to Attract More Clients

SEO for lawyers can be a great way to establish expertise and build trust with a potential audience. Here are some strategies.

WhatsApp Link Generator

Link Generator for WhatsApp - The Easy Way to Create a Custom Link