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At SFB Digital Marketing Ltd we follow the instructions Protection of Privacy Act, 1971—1981 (as amended), its regulations and data security regulations, as well as in accordance with the principles of the GDPR Regulation of the European Union, insofar as they apply to our activities. We are committed to protecting your privacy, and ensuring that any processing of personal information is conducted lawfully, fairly, transparently, and limited to the purposes defined in this policy. The purpose of this policy is to clarify how we collect, use, store, protect and share personal information, and what your rights are in connection with it.
We collect and process the following types of information (the list is not exhaustive):
1.1 Standard personal information — Such as: first and last name, telephone number, email address, company name, job, and other contact information voluntarily provided.
1.2 Sensitive Personal Information — As defined by law, if it is provided voluntarily, such as location data (GeoIP) or payment method information when making a transaction.
1.3 Information with special sensitivity In the case of campaigns or marketing activities that involve behavioral profiling, we may process data such as browsing preferences, interests, and systematic tracking data (such as campaign identifiers, UTM parameters, unique advertising identifiers).
1.4 Technical information Information collected automatically during the use of the website, including IP address, browser type, operating system, date and time of access, duration of visit, pages viewed, cookies, and tracking identifiers, some of which may be considered personal information by law.
We collect personal information from the following sources only in lawful ways and with your consent:
2.1 Directly from you — When filling out forms on the website, signing up for a newsletter, contacting customer service or a business call.
2.2 Automatically — Using tracking and indication technologies such as Cookies, Pixel, Google Analytics, Facebook Pixel, Google tag, HubSpot Tracking, which are used by us for operational, marketing and performance analysis purposes.
2.3 From Authorized Third Party Sources Advertising partners, media providers, CRM systems, if you transmit information to us on your own initiative or within the framework of business cooperation. The transfer of information will be made only to parties obliged by law to protect the information at a level that does not fall under the requirements of the law.
The personal information is used by us for the following purposes, in accordance with the provisions of the law:
3.1 The provision of the services you have requested — Including providing information, advice and quotes according to your request.
3.2 Customer Relationship Management — Answering inquiries, handling requests and maintaining business contacts.
3.3 Direct Marketing and Custom Mailing — Subject to express prior consent and the possibility to withdraw consent at any time.
3.4 Analyze campaign performance and improve user experience — INCLUDING THE USE OF BROWSING DATA AND STATISTICS TO OPTIMIZE CONTENT AND SERVICES.
3.5 Compliance with the requirements of a law, judicial order or formal investigation As far as is required by law.
The processing of personal information by us is carried out on the basis of one or more of the following bases:
4.1 Explicit consent (opt-in) — For direct marketing, advertising mailings or any processing that requires express permission under law.
4.2 Contract execution — for the provision of the services or products you have requested from us, including taking steps to perform a contract before concluding the contract.
4.3 Legitimate interest — To improve services, manage customer relationships, develop business, secure systems and information, and carry out permitted marketing activities.
4.4 Legal Obligation — Compliance with the requirements of law, judicial orders or orders of a competent authority.
We retain the personal information for the periods of time necessary to fulfill the purposes for which it was collected, or as required by law. At the end of the relevant period, the information will be deleted, irrevocably anonymised, or stored in a secure archive to which there will be limited access, all in accordance with the requirements of law and regulations.
We implement advanced technical and organizational measures to protect personal information, including communication encryption (SSL/TLS), access control, systems monitoring, and ongoing employee training. In the event of a serious security incident, we will act in accordance with the provisions of the law and internal procedures, including reporting to the Privacy Protection Authority and the relevant users, within the time period prescribed by law.
Personal information may only be transferred to third parties in the following cases:
7.1 Technical and marketing service providers acting on our behalf — including Google, Meta, HubSpot, Monday.com, and other entities that provide us with development, hosting, maintenance, data analytics and marketing services, subject to a contractual obligation to maintain the information in accordance with the law.
7.2 Enforcement authorities and regulatory bodies — In cases where we are obliged to do so by law, judicial order or order of a competent authority.
7.3 Business Partners — ONLY SUBJECT TO YOUR EXPRESS CONSENT AND SUBJECT TO THE PROVISIONS OF THE LAW.
Personal information will not be transferred to an entity that is not obliged to maintain it at a level that does not fall under the requirements of the law.
Some personal information may be stored or processed on servers located outside Israel. The transfer of information will only be made to countries declared by the Privacy Protection Authority or the European Union as having an adequate level of protection, or in accordance with binding agreements (Standard Contractual Clauses (SCC) and other applicable requirements under the GDPR and Israeli law.
In accordance with the Privacy Protection Act, 1981 (as amended), and according to the GDPR as far as it applies, you have the following rights in relation to your personal information:
9.1 Right of access — Get a copy of the information stored about you and review it.
9.2 Right of rectification — Demand correction of incorrect, inaccurate or missing information.
9.3 Right to erasure (“Right to be forgotten”) — Request the erasure of your personal information, subject to the legal provisions.
9.4 Right to restriction of processing Require restriction of the use of your information in certain situations, for example when an inquiry is being conducted about the accuracy of the information.
9.5 Right to object — object at any time to the use of your information for direct marketing, or processing based on a legitimate interest.
9.6 Right to mobility of information — to receive the personal information you have provided in a structured, common and machine-readable format, and to request that it be transferred to another party, to the extent that this is technically possible.
To exercise your rights, you may contact us in writing using the contact details provided in the “Contact Us” section of this Policy.
To exercise your rights, you can contact in writing to the e-mail address: digital@sfb.co.il.
The website uses cookies and similar tracking technologies to:
10.1 Launching the Website and Improving the User Experience — Maintaining user settings, enabling essential functions and improving comfort of use.
10.2 Performance Analysis — Collecting statistical and analytical data using tools such as Google Analytics, to monitor user traffic and improve content and services.
10.3 Adaptation of content and ads (Remarketing) — Show ads and personalized content based on your browsing data.
You can manage, block or delete cookies through your browser settings, but some functions on the site may not work properly if you choose to do so.
If our activities fall into a setting that requires the appointment of a supervisor by law, we will publish the contact details with the Data Protection Officer on this page, and they will be updated from time to time in accordance with the requirements of the law.
We may update this Privacy Policy from time to time. Any material change will be posted on the website and will take effect on the date of its publication, unless otherwise stated in the change notice. We recommend that you review this policy periodically.
For questions, requests or complaints about privacy and information security, you can contact us at:
SFB Digital Marketing Ltd
Email: digital@sfb.co.il
Form on page Contact us on the site