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End-to-end Google campaign management — from strategy and measurement to daily optimization that turns media budget into a profit-generating asset.

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Ecommerce brands choose SFB

About Us

Campaign Management – taking your brand to the next level

SFB is a digital agency of specialists only. We always strive to be the best and most professional — with a clear strategy and precise execution — so your brand grows consistently and profitably.

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Already active?

We run a full audit of your existing activity, end to end, and show you exactly how to push performance and profitability.

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Starting from scratch?

We build you a precise strategy and plan from the ground up — focused on measurable results, not just exposure.

Book a call
Shay Cohen, founder of SFB
Trusted by leading brands
Platforms
Google AdsGoogle AnalyticsGoogle Tag ManagerShopifyFacebookTikTokYouTubeLinkedInWordPress
Performance

Paid media packages — transparent pricing

A management fee as a % of budget that drops as the budget grows — Google, Meta, Shopping and YouTube in one place.

See paid media packages

Experienced campaign managers

SFB run Google campaigns for businesses, companies and brands. We provide a clear strategy and campaigns that will only make your business grow.

SFB מנהלים קמפיינים בגוגל עבור עסקים, חברות ומותגים. אנו מספקים אסטרטגיה ברורה וקמפיינים שיגרמו לעסק שלכם רק לצמוח.
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Google campaign management can boost your business both in terms of sales with a targeted strategy and precise optimization.

Active account?

We will analyze the status of your account from a
We will make sure that the advertising budget yields the highest profitability
And we will significantly improve your conversion rate.
Platformas

What does Google campaign management include?

Managing campaigns on Google is a complex process that requires knowledge, experience and constant updating. Our advertising specialists accompany the client at every stage, from the stage of establishment to obtaining measurement results.

ב-SFB, ניהול פרסום בגוגל מתבצע דרך מתודולוגיית ה-Multiplier. כך אנחנו הופכים תקציב שיווק לנכס מניב ב-4 שלבים:

ניתוח רווחיות גולמית (The Financial Audit)

במקום "מחקר מילות מפתח" בלבד:לפני הכל, אנחנו מבצעים אופטימיזציה עסקית. אנחנו לא רק מוצאים מילות מפתח, אלא מחשבים את ה-CPA וה-ROI הנדרשים לפי הרווחיות שלכם. זהו ניהול קמפיינים ממומנים בגוגל שמתחיל באקסל ונגמר בבנק.

ארכיטקטורת כוונת רכישה (Semantic Intent)

אנו בונים את חשבון ה-Google Ads שלכם לפי מפת אינטרסים. אנחנו לא "קונים קליקים", אנחנו צדים כוונת רכישה. זה כולל הגדרת קמפיינים חכמים, מודעות טקסט מניעות לפעולה ובחירה אסטרטגית של ביטויים שמביאים לקוחות, לא סקרנים.

לולאת נתונים סגורה (The Data Loop)

ניהול קמפייניםבגוגל נמדד באיכות הדאטה שלו. אנו מטמיעים מערכות מדידה מתקדמות (Offline Conversions & GTM) שמעבירות פידבק מה-CRM שלכם בחזרה לגוגל. התוצאה: האלגוריתם לומד להביא לכם את הלקוחות שבאמת סוגרים עסקה.

ניהול צמיחה מבוקר (Scale Control)

פרסום בגוגל לעסקים חייב להיות רווחי בכל שלב. אנו מנהלים את התקציב באופטימיזציה יומית – מגדילים איפה שיש רווח (Scale) וחותכים איפה שיש בזבוז. אתם מקבלים שקיפות מלאה בניהול התקציב ודיווח שמתמקד בשורה התחתונה.

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Online sales
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Markets
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Experience
0M+
Media budgets

Whoever leads the agency understands what brands need.

Shay Cohen, founder and CEO of SFB Digital Marketing.
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Live and breathe campaign management on Google and other platforms for over 10 years, specializing in building data-driven performance strategies for brands, companies and startups in Israel and around the world.

Established the SFB with a clear goal:
Build a results-focused agency — one that understands budgets, knows how to interpret data, and manages advertising moves that generate accurate ROAS and don't click on the name of the report.

Shi personally leads the strategic directions of our key clients, a full partner in the planning and thinking behind every move, and leaves no campaign until it delivers results.

If you're a brand looking for a true performance partner — not just an agency to manage your budget —
You will feel the difference from the first conversation.

What is the difference between a campaign for an image site and a campaign for an Icomers site?

Campaign management for image sites focuses on creating trust, differentiating the brand, and achieving quality leads. Audiences are often based on interests and general behavior (and not necessarily on immediate purchase intent), and require a targeted warm-up process. The measurement strategy relies on leads (CPL), conversion rate, and average closing time, with a weighting of near actual valuation.

The work is often done in front of dedicated landing pages or service pillars, and involves creatives who highlight the values, experience and uniqueness of the business. BID AND BUDGET MANAGEMENT REQUIRES SMART OPTIMIZATION ACCORDING TO THE QUALITY OF REFERRALS, NOT JUST THEIR QUANTITY — WITH A DEEP UNDERSTANDING OF THE ROUTE FROM THE MOMENT OF CLICK TO CLOSE THE DEAL.
Campaigns for Icomers websites focus on one clear outcome -- instant sale. This requires working with hot audiences with a clear purchasing intent, and using advanced automation tools like Dynamic Feeds, Google Shopping or Facebook's Advantage+. The creative is aimed at highlighting the product, price and offer, cleverly using promotions and social proofs.

THE MEASUREMENT IS DONE BY ROAS AND BUY BASKET VALUE, WITH PRICING ADJUSTMENTS BASED ON AVERAGE VALUE PER ORDER RATHER THAN JUST COST PER CLICK. There's no room for guesswork here — it takes data-driven work, daily analytics, and real-time optimization that distinguishes between different categories, purchasing behaviors, and audiences.

Questions about the service, answered here

Any more questions?

FAQ

Questions about the service, answered here

There's no obligation on us. Our agreement is fair. Satisfied - stay.

Obvious. We analyze dozens of accounts a month and identify exactly where the money is escaping -- whether it's creative, audiences, or wrong strategy. If you have data, we can show you where the payback can improve.

We have a wide range of businesses - Icomers in Israel and the USA - jewelry, tools, fashion, brands and much more. Service providers such as engineers, locksmiths, etc. As well as B2B in Israel and abroad.

Contact us, we will make an introductory conversation to match and, accordingly, we will start working together.

You own the advertising account exclusively! I as a campaigner will be given access to it for the purpose of managing it.Even if you do not have an advertising account, we will make a Zoom call together and open it from your computer with your details so that everything is owned only by you.

There is no minimum for advertising on Google Shop.But pay attention to the products you are marketing, for example, if you sell decorative pillows and the average hand is 3 shekels, then 50 shekels per day will not move your business where you want.

Yes. As long as the right man runs your campaigns. That a campaign and no matter which is unplanned, without a strategy behind it and without monitoring and measuring don't be surprised “why it's not working for me.”

Big time advertising doesn't have a minimum budget. But in order to work together, we accept clients with a minimum advertising budget of 3,000 shekels per month or more. From our experience to bring a business whether small or large you need to budget according to the niche and competitiveness it is in to establish conversions and data and bring results.

Ready to take the
Your brand to the next level?

Why should we run your campaigns? The results are before you

130% growth in the amount of leads per accountant

PPC Growth
accountant
Advertising Accountant for Limited Liability Companies
Manage ecommerce Campaigns

1026% GROWTH IN THE AMOUNT OF CONVERSIONS TO A LOAN COMPANY

PPC Growth
loans
Google Ads Advertising + Building Converters Landing Pages
Manage ecommerce Campaigns

91% Growth in Return on Investment for a Jewelry Brand in the U.S.

PPC Growth + SEO
Jewelry Brand
Advertising on Google Ads + Facebook/Instagram
Manage ecommerce Campaigns
SEO and Organic Growth

44% growth in return on investment for tool shop

PPC Growth + SEO
tools
Organic SEO + Google Sponsored Advertising
Manage ecommerce Campaigns
SEO and Organic Growth

Increasing turnover and quality leads of a furniture company

PPC Growth
Furniture Brand
Advertising on Google + Facebook/Instagram
Manage ecommerce Campaigns

329% GROWTH IN RETURN ON INVESTMENT FOR PRINTING PRODUCTS COMPANY

PPC Growth
Printing Products
Website upgrade + google sponsored advertising
Manage ecommerce Campaigns

Reviews

Testimonials

What clients say

“Shay is a true professional. I've worked with quite a few campaign managers and this is the first time I know that everything is managed and handled at the highest level, almost without my involvement. The results are impressive at every scale, in the amount of conversions, conversion costs and especially in the increase in the amount of quality traffic to the site. Best campaign manager I know.”
— UdiOwner at KATOM QUALITY PRODUCTS LTD

Reasons for choosing to work with us

Google Partner Partners - dealing with an expert campaign manager with extensive experience
Neat marketing plan with characterization and research of your business
Detailed monthly reports but simple to understand
Dashboard Live to your website to view campaign data
No commitment - a fair, satisfied agreement - you will remain.
Availability, warm personal attitude and high service awareness
High-level performance with a positive return on investment
Optimization at the daily level of advertising campaigns

This is what real collaboration looks like

Transparency. Accuracy. Full control of your budget.

I'm 01. Building a strategy

Starting from market analysis, audience, business model and competition.
Only after we understand the business and the goals -- we build the course of advertising.

02. Goal setting - KPI

We pre-define success metrics: ROAS, CPA, AOV, conversion rate, and more.Because without a target — you can't be precise.

03. Building and building smart

Build custom campaigns — from the audience to the creative.There are no temples. There is a smart advertising setup that is connected to the goals.

04. Ongoing control and control

Custom Live Dashboard, monthly reports, continuous communication with the campaign manager.
You don't guess what's going on, you see it.

05. Optimization that produces real improvement

They don't rest on numbers. Test, improve, restore successes and reduce waste.
The goal is not to produce a campaign -- but to generate profit.
Ready to take the
Your brand to the next level?
After Kickoff

What happens after we start? This is what serious collaboration looks like.

Our clients don't “feel like there's a job” — they see it. We provide you with control, transparency and a pace of work that suits brands that measure results.

01

Data without noise

We're connected to every system -- Google, Meta, GA4, CRM -- so you can know what works and what doesn't. No guesswork. Just analysis that leads to decisions.

02

Work in front of executives — not in front of representatives

You are in direct contact with whoever is actually running the campaign. Not a service center. Not “client manager”. Only those who know, do, and bring a result.

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Daily access to dedicated WhatsApp

We are available in shared chat. You don't have to wait for an email or an appointment. There is direct contact with the staff.

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Custom Dashboard LIVE

You get a live monitoring system. Every click, every conversion, every pound — is reported in real time.More than once a month. Not with delays.

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Regular updates with insights, not just data

Beyond organized reports, you'll find analyses, ideas, recommendations and business understandings.Because in the end, it's not just advertising — it's strategy.

Shay Cohen

Head of Marketing | CEO

Our method of working in sponsored campaign management:

At SFB, all data is measured, associated with campaigns with pre-defined goals and aligned expectations.

Thanks to correct analysis if there is existing data in the account or not then in a correct study of the target audience, the exact target audience can be targeted to get a high return on investment.

How much does it cost to run a campaign on Google?

  • The costs are divided into two parts:
    1. Setup Fee: A one-time payment that includes building campaigns from scratch, researching audiences, implementing follow-ups, and creating targeted ads.
    2. Monthly management fee: Monthly payment for the maintenance and optimization of the campaigns. Include constant performance analysis, day-to-day adjustments, and increasing profitability through continuous audience tracking, conversions, and keywords.

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Ready to take your brand to the next level?

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