Contact
Contact
Trusted by leading brands
SFB run Google campaigns for businesses, companies and brands. We provide a clear strategy and campaigns that will only make your business grow.
Google campaign management can boost your business both in terms of sales with a targeted strategy and precise optimization.
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We will build campaigns for you that will generate the maximum ROI for your website.
We will analyze the status of your account from a
We will make sure that the advertising budget yields the highest profitability
And we will significantly improve your conversion rate.
Managing campaigns on Google is a complex process that requires knowledge, experience and constant updating. Our advertising specialists accompany the client at every stage, from the stage of establishment to obtaining measurement results.
We select the appropriate campaign type (Search, Media Network, Shopping, YouTube, etc.), define advertising goals, set precise target audience, effective budget, and relevant ad serving locations.
Writing text ads, creating banners, videos, and dynamic advertisements — each ad is tailored to the target audience, the marketing language of the business, and the specific purpose of the campaign.
Selecting keywords that are accurate and relevant to the field of activity of the business, using advanced tools to identify opportunities and ensure that they appear in the most effective positions in search results.
Testing ad performance, click analysis, keyword matching, A/B testing, and budget changes — all with the goal of improving campaign performance and achieving better results over time.
Ongoing monitoring of campaign data, generating personalized reports and real-time dashboards for the client, analyzing performance, and drawing operative conclusions for the future. We share the customer in the process transparently and accurately.
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Shay Cohen, founder and CEO of SFB Digital Marketing.
Live and breathe campaign management on Google and other platforms for over 10 years, specializing in building data-driven performance strategies for brands, companies and startups in Israel and around the world.
Established the SFB with a clear goal:
Build a results-focused agency — one that understands budgets, knows how to interpret data, and manages advertising moves that generate accurate ROAS and don't click on the name of the report.
Shi personally leads the strategic directions of our key clients, a full partner in the planning and thinking behind every move, and leaves no campaign until it delivers results.
If you're a brand looking for a true performance partner — not just an agency to manage your budget —
You will feel the difference from the first conversation.
Campaign management for image sites focuses on creating trust, differentiating the brand, and achieving quality leads. Audiences are often based on interests and general behavior (and not necessarily on immediate purchase intent), and require a targeted warm-up process. The measurement strategy relies on leads (CPL), conversion rate, and average closing time, with a weighting of near actual valuation.
The work is often done in front of dedicated landing pages or service pillars, and involves creatives who highlight the values, experience and uniqueness of the business. BID AND BUDGET MANAGEMENT REQUIRES SMART OPTIMIZATION ACCORDING TO THE QUALITY OF REFERRALS, NOT JUST THEIR QUANTITY — WITH A DEEP UNDERSTANDING OF THE ROUTE FROM THE MOMENT OF CLICK TO CLOSE THE DEAL.
Campaigns for Icomers websites focus on one clear outcome -- instant sale. This requires working with hot audiences with a clear purchasing intent, and using advanced automation tools like Dynamic Feeds, Google Shopping or Facebook's Advantage+. The creative is aimed at highlighting the product, price and offer, cleverly using promotions and social proofs.
THE MEASUREMENT IS DONE BY ROAS AND BUY BASKET VALUE, WITH PRICING ADJUSTMENTS BASED ON AVERAGE VALUE PER ORDER RATHER THAN JUST COST PER CLICK. There's no room for guesswork here — it takes data-driven work, daily analytics, and real-time optimization that distinguishes between different categories, purchasing behaviors, and audiences.
Shay is a true professional. I've worked with quite a few campaign managers and this is the first time I know that everything is managed and handled at the highest level, almost without my involvement. The results are impressive at every scale, in the amount of conversions, conversion costs and especially in the increase in the amount of quality traffic to the site. Best campaign manager I know.
Owner at KATOM QUALITY PRODUCTS LTD
A true pro! Always available, always monitoring the activity in the business, and in general a positive guy, glad that the promotion activities of the site and the business are in good hands and professional champion
Owner at Superlocksmith
If you are looking for a professional marketing professional, with broad professional knowledge, and you would really enjoy working with him, we recommend contacting Shea. Beyond the tremendous promotion that Shi has brought to our business, on every Google, Facebook and Instagram platform, Shi has also taken the trouble and knowledge and directed us in other areas related to our business and that have contributed to the promotion of our business no less.If I want to describe the communication in front of Shi in a few words, then before meeting with Shi I feel like I am meeting with my business owner.
Owner at VY
Shi is a true professional, a master in everything related to Digtil marketing from seo, ppc on google and also facebook. Communication with Shay is open and his availability sometimes surprises me. A great pleasure to work with! If you want to do a favor for your business on the digital marketing side, take Shay!
Digital Manager at Sand Pal
We started with a sponsored promotion Shai and very quickly transferred to Shea our organic promotion too.We found a thorough person at crazy levels, sharp, does not give up the details and knows how to work with goals unlike other promoters that unfortunately we have been burned out of.There are no magic solutions. There is thorough work with small successes on the way and one huge success after a period of time. Highly recommended.
Owner at GoGood
Highly recommended, Shi is a champion in his field and helped me drastically change the results of the advertising campaigns, with a clear and detailed explanation so that I can continue to manage it on my own.
Digital Manager at Greenmix
An excellent advertising company, Shay Owner and Anat take care to do constant work and research regarding extracting maximum results from budgets
Owner at Yclean
I have been working with Shi for a while, always available and gives a professional and fast response.
Beyond managing the campaigns, explains to me what's behind the numbers and helps me see the business picture clearly.
Reliable service, personal and patient attitude and I feel like there is someone to trust.
Very pleased!
Owner at Skirtly
We are satisfied!
Doing the job properly, always available for any request/problem
Shay magic guy!
Digital Manager at Tom-House
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Starting from market analysis, audience, business model and competition.
Only after we understand the business and the goals -- we build the course of advertising.
We pre-define success metrics: ROAS, CPA, AOV, conversion rate, and more.Because without a target — you can't be precise.
Build custom campaigns — from the audience to the creative.There are no temples. There is a smart advertising setup that is connected to the goals.
Custom Live Dashboard, monthly reports, continuous communication with the campaign manager.
You don't guess what's going on, you see it.
They don't rest on numbers. Test, improve, restore successes and reduce waste.
The goal is not to produce a campaign -- but to generate profit.
We're connected to every system -- Google, Meta, GA4, CRM -- so you can know what works and what doesn't.
No guesswork. Just analysis that leads to decisions.
You are in direct contact with whoever is actually running the campaign. Not a service center. Not “client manager”. Only those who know, do, and bring a result.
We are available in shared chat. You don't have to wait for an email or an appointment. There is direct contact with the staff.
You get a live monitoring system. Every click, every conversion, every pound — is reported in real time.More than once a month. Not with delays.
Beyond organized reports, you'll find analyses, ideas, recommendations and business understandings.Because in the end, it's not just advertising — it's strategy.
At SFB, all data is measured, associated with campaigns with pre-defined goals and aligned expectations.
Thanks to correct analysis if there is existing data in the account or not then in a correct study of the target audience, the exact target audience can be targeted to get a high return on investment.
You've set up a virtual store and you realize that Google advertising is one of the most important traffic sources for your business.
In this article we will talk about important parameters that must be taken into account when promoting a virtual store in order to successfully bring customers
Google Merchant is a free Google tool that helps online businesses display their products in Google search results, Google Shopping, and more.
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