Some of the actions that are carried out in organic promotion
Keyword Research:
This is the part where we conduct comprehensive but accurate research to understand what queries your potential customers are looking for that will lead to achieving your website goals.
Part of the process is carried out together with the customer, where we will understand together what issues interest customers and how we can give them value, which will make them reach more potential customers with the help of Google.
One of the most important stages where we will get to know and understand your audience and what interests them and we can focus on what is important.
Website Optimization:
Search Engine Optimization It is a significant part of the promotion process and it is an ongoing process to keep you at the forefront and above your competitors, some types of optimization are detailed below..
What is SEO optimization on Google?
There are two types:
PÁGINA
Here Google basically looks at the page you're optimizing on and basically everything that's done within your site like your content hierarchy alt headers and more.
OF-PAGINA
Google looks at everything that happens outside your site, who recommends you and who sends its surfers to your site, whether directly or indirectly through external links from other sites that direct to your site, mentions on social networks, and more...
A lot of times people forget that the right focus is website optimization is not for Google but for your users/customers.
who create content to get high in the search engine, all you have to think is what the surfer seeks and not what google thinks, what will he search on Google and how can I help him with the most accurate information that will answer his question/need and how we convey the most professional and correct information to the surfer.
As soon as we put the The Surfer At the center of things in your content marketing strategy, rather than Google, the results will not be long in coming and we can be bolted to the top positions in the search engine.
Knowing your competitors:
Just like we mentioned earlier, that big mall where you try to stand out from the rest of the businesses, remember?
To stand out, you need to know your competitors and understand what they do and what works better and what works less well.
One of the important things is to identify what actions make your competitors stand out and what are their disadvantages and thus we will obtain a snapshot and know the actions that we will have to carry out to bypass your competitors.
We will understand your strengths in the face of the competition and know where we want to be up front.
Beyond the phrases that we will decide to promote following the study, it must be taken into account that many more phrases related to them will also advance, the study gives us the path to measure the results that we want to measure by the phrases that we will promote on Google.
Adapting the site to Google in the technical matter
Consider the problems on the site in the technical matter and adapt it to Google (more correctly for surfers) accordingly:
We take a look at the entire site and check that it is built correctly for the search engines and without errors that harm both the site's performance and the user experience.
Some of the errors that can affect the promotion of organic
Indox pages and crawling of the spiders to the site
- Indox pages and crawling of the spiders to the site, what does that mean? — We will perform a full scan of the site and check that it is easy for Google to reach all your URLs and that there are no errors that prevent it from indexing or crawling to certain pages in the search engine and displaying them.
First it is necessary to understand that the only tool with which you will see all the errors of the site in terms of penalties and actions to be carried out is google search console
Plus there's a tool we use Screaming Frog Allows scanning of the entire site
The cost of the tool — £149.00 per year.
In addition, there is an option to scan the site free of charge up to 500 pages.
The speed of loading your site
The second the user clicks on the link to our website and the moment the site is up is a critical time because if the time is too long we may lose the user! Site speed is affected by a number of different factors and can be read about this extensively on how it is possible to Improve the loading time of your website
Schemes for rich display in search engines
In order to stand out more in search engines and thus increase the click-through rate and take advantage of “real estate” space in the search engine, for this purpose, consents help us to present information to the user in a good way in the search engine (Google) to get him to enter our website.
Mobile Fit
It is not necessary to tell how desirable it is that every website on the air be mobile-optimized since over 70% are on mobile and this is a very significant part of the ranking of the site.
Site Hierarchy
A correct site hierarchy contributes both for the surfers to navigate the site and it is for the search engines to scan it in an easy way. The hierarchy on the site is critical to ranking the site, part of the structure and hierarchy of a proper site It is a structure where the surfer can navigate the site in an easy way and can get to everything he is looking for on the site, a good site structure also helps Google to scan your site more efficiently.
Internal links
It is basically a link that redirects to another page of your site, they contribute to the user experience, improve the time spent on the site, help Google crawl the site more efficiently
And there are many more of course as part of optimization for a website that never ends and there is always something to improve, think that your competitors also carry out actions to maintain their ranking and your site should always stay in the front.
Page 404
Probably one of the most important pages on an organic promotion site, this is an error code that the server displays as soon as it does not find the page of the site you were looking for, the only purpose of such a page is that surfers do not abandon but continue browsing the site after receiving this error.
External links and off page
Basically says everything that happens outside your site, from links that redirect to your site to how high quality they really are and not spam as well as relevant to your business, social networks, sponsored promotion and user reviews, and more.
Why are external links important for SEO?
Just as in the real world your friend recommends you a business the same thing happens on the Internet that a link redirects to your site It is called an “external link” The more we get relevant and authoritative quality external links to the content that we focus on on the site, the more Google understands that your site is popular and of high quality.
Content - one of the important parameters for organic SEO
First it is important to understand that from Google's point of view, the most logical way in which it can get the impression that it is quality content is by the time it stays on your site.
Content It is your way of reaching potential customers by transmitting relevant information to their search query.
What is quality content?
Quality content It is content that will be relevant to the surfer according to his search query and will answer what he was looking for is with a short answer What is quality content.
Quality content It is content that is professionally written without spelling and grammar errors and by the professional himself or a content writer who has done research on the subject of content.
So how many words does it take to screw in the top?
There are pages with 500 words that place first in a certain phrase but in second and third place the content there easily passes the 1000 mark, it is important to understand here a few things about that Google shows the browser in a search engine the most relevant result that he is looking for that will answer his question/search/interest at that moment and therefore in some cases the quality of the content is important but not only because it is written by a writing professor but also from focused research that you have done beforehand To target the key phrases you promoted to reply to the surfer about it.
Conclusion — the quality of the content is just as important as the quantity of the content!
In the end, the content is intended for the surfer and not for Google and you should always think about whether it is good enough and meets the need or question that you raised in the article and whether it is at a level that the surfer will stay and read the whole thing or after a few words will realize that this is not the place to search and will leave.
Tag Alt (Alternative)
Each image uploaded to the site must be put an alt (the ALT tag comes from the word Alternative) that reflects what is seen in the image (and not not the keyword you are trying to promote), first of all for accessibility and also for the search engine that scans the site to understand the description of the image. An image is also displayed in search engines and promoted on Google.
IN THE WORDPRESS MANAGEMENT SYSTEM THIS IS IMPLEMENTED IN A VERY SIMPLE WAY AT THE MOMENT OF UPLOADING THE IMAGE YOU MUST CLICK ON THE IMAGE AND ON THE LEFT SIDE IN THE MENU YOU WILL HAVE AN “ALTERNATIVE TEXT” FIELD AND THERE YOU PUT THE DESCRIPTION OF YOUR IMAGE.
Title tag
This is a title that is displayed in the search engine along with the script — it is one of the most important titles to get people to your site.
The title must be super relevant to the content of the page to which the user is directed — otherwise it also meets the user experience and the user will probably abandon the page and thus hurt your promotion of the page.
Along with all the actions that we have explained here, it is necessary to understand that organic SEO is a whole envelope of actions that must be done to get to the top of the results, making improvements and constantly controlling the site in order to monitor the progress of the promotion and maximize the results. With the right strategy and setting goals, any site can be made to stand out.
