SFB Digital Marketing arose out of frustration. Frustration of brands that burn budgets without understanding where they stand. Frustration of marketing executives who receive reports but see no result.
Frustration of campaigns that work -- only on paper. It was here that we decided to break the concept of “another agency.” We don't sell services. We build growth mechanisms.
Our customers know what they want -- and we know how to bring it.
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Behind every campaign there is a strategy. Behind every decision is data.
SFB is run by Shay Cohen -- an advertising man who comes from the field, not the headlines. A decade of experience running major campaigns in the country and abroad, Shi founded an agency small in size -- and large in execution.
We are a focused, professional team and have real control over every advertising move - from brands with high media budgets to growing companies that expect a profit line, not a pretty report.
If you're looking for a strategic advertising management partner who's not just “doing a good job” -- but building a winning move -- SFB is the agency built for that.
Experienced campaign managers, sharp analysts, and a single advertising-savvy designer — each of us is connected to your business goals, data, and bottom line.
We have no layers. No bureaucracy. Just people who know how to turn a budget into advertising that works.
My name is Shai Cohen, founder and CEO of SFB Digital Marketing.
I have been living and breathing sponsored advertising for over 10 years, specializing in building data-driven performance strategies for brands, companies and startups in Israel and around the world.
I set up the SFB out of a clear goal:
Build a results-focused agency — one that understands budgets, knows how to interpret data, and manages advertising moves that generate accurate ROAS and don't click on the name of the report.
I personally lead the strategic directions of our key clients, a full partner in the planning and thinking behind every move, and do not leave any campaign until it brings a result.
If you're a brand looking for a true performance partner — not just an agency to manage your budget —
You will feel the difference from the first conversation.