Why Leading Ecommerce Brands Partner With Us
Google Partner Partners - dealing with an expert campaign manager with extensive experience
Neat marketing plan with characterization and research of your business
Detailed monthly reports but simple to understand
Dashboard Live to your website to view campaign data
No commitment - a fair, satisfied agreement - you will remain.
Availability, warm personal attitude and high service awareness
High-level performance with a positive return on investment
Optimization at the daily level of advertising campaigns
This is what real collaboration looks like
Transparency. Accuracy. Full control of your budget.
01. Building a strategy
Starting from market analysis, audience, business model and competition.
Only after we understand the business and the goals -- we build the course of advertising.
02. Goal setting - KPI
We pre-define success metrics: ROAS, CPA, AOV, conversion rate, and more.Because without a target — you can't be precise.
03. Building and building smart
Build custom campaigns — from the audience to the creative.There are no temples. There is a smart advertising setup that is connected to the goals.
04. Ongoing control and control
Custom Live Dashboard, monthly reports, continuous communication with the campaign manager.
You don't guess what's going on, you see it.
05. Optimization that produces real improvement
They don't rest on numbers. Test, improve, restore successes and reduce waste.
The goal is not to produce a campaign -- but to generate profit.
Ready to take the
Your brand to the next level?
What Happens Once We Start: A True Partnership in Action
Our clients don't “feel like there's a job” — they see it.
We provide you with control, transparency and a pace of work that suits brands that measure results.
Data without noise
We're connected to every system -- Google, Meta, GA4, CRM -- so you can know what works and what doesn't.
No guesswork. Just analysis that leads to decisions.
Work in front of executives — not in front of representatives
You are in direct contact with whoever is actually running the campaign. Not a service center. Not “client manager”. Only those who know, do, and bring a result.
Daily access to dedicated WhatsApp
We are available in shared chat. You don't have to wait for an email or an appointment. There is direct contact with the staff.
Custom Dashboard LIVE
You get a live monitoring system. Every click, every conversion, every pound — is reported in real time.More than once a month. Not with delays.
Regular updates with insights, not just data
Beyond organized reports, you'll find analyses, ideas, recommendations and business understandings.Because in the end, it's not just advertising — it's strategy.
Manage ecommerce campaigns in Google Shopping
Unlike advertising on Google, where the bulk of the work is concentrated on creating campaigns, including defining keywords, drafting ads, using plugins, etc., advertising on Google Shopping works in a slightly different configuration.
In Google Shopping you are not required to define keywords, nor to draft ads. All you have to do is enter the products in the Google Merchant Center. Google Merchant Center is, in fact, the place where you manage the products themselves, including the price, image, and brief description in the headlines. At the same time, the campaign itself, including the date settings, prices, and other settings that relate to the advertising process rather than the products themselves, will be managed by Google Ads.
So, in practice, a campaign on the Google Shopping service, is run in two separate places: Google Merchants Center to manage the products themselves, and Google Ads to manage the campaigns themselves.
New trends and updates in Google Shopping
Integrating AI into Performance Max — Automated Analysis of Purchasing Intent
Feed upgrades with Item Group ID — Show colors/patterns in one ad
Image Search — Display ads directly from the feed
Comparison of Google Shopping with other platforms
Key Concepts Every Google Shopping Advertiser Should Know
Google Merchant Center
A platform that allows you to enter your product information so that Google can display it in shopping ads.
Shopping Feed
An automated file or connection that transmits product information (name, price, image, etc.) to Google Merchant.
Product ID
A unique identifier for each product in the feed — essential for optimization and performance tracking.
GTIN (Global Barcode)
A standard product code that Google uses to identify products and improve matching.
Produkttitel
Price for each click you paid.
THE PRODUCT TITLE THAT APPEARS IN THE AD — IT IS IMPORTANT THAT IT IS CLEAR, DESCRIPTIVE AND INCLUDES KEYWORDS.
Produkttyp
Internal category that you set up to organize your products (not the same as Google's category).
Custom Labels
Custom labels that allow you to mark product groups by seasons, profit margin, promotions, etc.
Conversión valor
Value of conversions obtained from the product — used to measure return on investment (ROAS).
ROAS (Return on Ad Spend)
An index that shows how much income was received from each shekel invested in advertising.
Enhanced CPC
A smart hand strategy that tries to raise or lower the hand according to the likelihood of conversion.
Performance Max
A campaign that combines Shopping, Search, YouTube, Discovery and more ads — with concentrated performance.
Shay Cohen
Head of Marketing | CEO
Types of campaigns in Google Shopping:
1. GOOGLE SMART SHOPPING CAMPAIGN (UPGRADED TO PMAX CAMPAIGN)
The goal of the campaign is that you, the business owners or those who trust the campaign, need a minimum of work to maintain it.
But make no mistake! Just because it is smart shopping does not mean that it is smart and that anyone can set it up professionally! There is a neat way to set up smart shopping with a hierarchy that will maximize results and return your investment as much as possible.
THE PMAX CAMPAIGN (PERFORMANCE MAXIMIZATION CAMPAIGN AS GOOGLE CALLS IT IN HEBREW), IS A RELATIVELY NEW CAMPAIGN THAT GIVES ADVERTISERS THE ABILITY TO ADVERTISE ALL GOOGLE ADS ADVERTISING SPACES AND ALL FROM ONE CAMPAIGN.
The PMAX campaign is marketed in advertising spaces such as: YouTube, the media network, the search network, the Discovery campaign, Gmail, and Google Maps.
2. Manual Google Shopping Campaign (no longer relevant as of 2023)
In this kind of campaign we get our hands dirty:), literally everything is manual and controllable.
Whether it's the audiences we choose to advertise to, the products we want to showcase, what hand we want to put on each product according to its competition, and more.
What are the benefits of promoting on Google Shopping?
The question arises, why should you advertise on Google Shopping at all, and what is the advantage of advertising on the service on top of that in Google Ads. The answer is that advertising on the Google Shopping service generates several relative benefits:
1. Competitive
In some cases, advertising on Google Ads does not allow small businesses to face the competition environment. Article click-through prices, and overly aggressive pricing, make small businesses realize that this advertising channel can't leave them with a profit in some cases.
Advertising on Google Shopping is based on matching the product to the search performed by the customer. In this way, even small businesses that do not have a very high advertising budget can, with proper work, expose their products to the appropriate target audience.
2. More stable management of the campaign
Advertising on Google Shopping does not require entering keywords or wording ads. In the advertising process, Google makes a comparison of the user's search with product titles and descriptions, as well as the asking price.
In such a work configuration, businesses characterized by the great dynamism of the goods offered to customers, entering the inventory of new products and the exit of other products from the inventory, can benefit from the management of relatively stable campaigns, one in which no resources need to be spent every time a product is changed, other than the feed of the new product to the Google Merchants Center.
Another significant advantage offered by the Google Shopping service is the display of products on the pages of search results.
First, Google Shopping results appear at the top of the search results page, and can be viewed both laterally and longitudinally (if you select the appropriate tab for shopping in search results).
Second, unlike ads on the Google Ads service that are shown with a sign that it is a sponsored promotion, it is much more difficult for Google Shopping to understand that it is sponsored advertising. This configuration makes it easier for users to make a call decision in front of the business, because the search results seem more natural, accurate, and more objective.
In addition, clicking on an ad in the Google Shopping service, will lead the surfer to the product and sale page itself, which will allow skipping over unnecessary landing pages, depending on the customer's search intent.
The fact that Google accesses the important information to the customer (image and price) already on the search results page provides a much better usage experience from the customer's point of view.
3. Remarketing (remarketing)
Google Shopping allows you, the advertisers, to take Remarketing advertising actions that allow ads to be redisplayed to customers who have already searched for the product. Also, Google Shopping will allow you to perfect the targot in customers, and focus on cart abandoners, customers looking for similar products, etc.
Dynamic remarketing advertising all the more leads to amazing results as it appears in the eyes of hot surfers who were quite recently on your site but abandoned for some reason.
Google Shopping, like other advertising channels, allows you to manage and build audiences — and then target those audiences with different campaigns. The idea behind this method is the assumption that if a campaign worked well in front of a defined audience and domain, there is a high probability that similar campaigns presented to similar audiences will also work well.
In the new PMAX campaign, this is called a crowd signal. Audience Signal allows you to add remarketing audiences, interests, demographic settings of your target audience, and more filters and add-ons to help the Google Ads algorithm show your ads to the right audience for your business.
4th. Monitoring and Measurement
You can, of course, connect Google Shopping to Google Analytics, in order to track the visitors who visit and view your products, analyze the traffic and abandonment of users, and improve the way your products are presented to the target audience on Google. This way you can identify the ads that worked well and those that worked less well, during the campaign.
The connection to Google Analytics is done in a simple way through Google Analytics through the settings, so that once connected all the data of your campaigns will be shown to you in Analytics with all the important data.
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