VIRTUAL STORE PROMOTION - 6 TIPS TO IMPROVE SALES ON THE SITE

In the digital age of 2023, when there is great competition and the means of promotion are constantly changing,

Promoting a virtual store on Google has become an extreme and daunting task.

With the huge amount of information and a lot of competition in the Internet world, business owners face confusion and difficulties in the challenge

Generate for their virtual store sales and profits.

Coping with competition in the promotion of a virtual store:

In this article we will show you the ways to face high competition and no matter what niche you are in, we will explain how we will focus the searches of our potential users who can become paying customers and convert them, chatting a little about quality content and what it means, and ending of course with the promotion financed by Google and other vegetables.

So basically as we said promoting a virtual store on Google is a daunting and complex task, but if we use the right tools and techniques, we can improve customer flow and increase sales.

Optimize our store for search engines using keywords and tailored content:

Google ranks our site in its search engine according to algorithms that search across the site,

In addition to everything they are already looking for - keywords that are relevant to the query of the surfer.

So basically in our first step of promoting a virtual store on Google we will want our site to be optimized for search engines, this means that we must find the keywords that are relevant to our site and this can be done through keyword research in the Google Ads keyword planner tool or other tools such as semrush, ahrefs and other goodies that can give you insights.

The most basic things in embedding and targeting the page that will be relevant is to embed the keyword in the right places (of course without compression), in the title of the site, in the description, in the relevant products under the same category in your virtual store and in the widgets of images.

And this is how we will help a search engine to better understand what our page is talking about.

Creating quality content:

In addition to using keywords, we must create quality content on our site that will be relevant and interesting for our target audience,

For example, interesting and high-quality blog posts related to your products in the business, high-quality product descriptions that incorporate information, questions and answers, photos and videos to illustrate the product you sell best to both the surfer and Google.

Ultimately the quality content and value we give our audience will give more credibility to our business

Which will help our clients move forward with us.

Sponsored promotion in Google Ads:

So far we have talked and touched a little on Organic SEO on Google, but those who are already a little familiar with the type of promotion know very well that today more than before it can take some time from six months to a year and even a little longer until you see real results in the site's ratings. And this is where he comes in Advertising on Google, assuming we have a budget to market our business in a funded way, we can use it on Google Ads.

Google Ads is a paid advertising platform that allows us to create a wide variety of different campaigns whether on the search network, Google Shopping that works great for virtual stores, YouTube, the media network and other great locations that can contribute to increasing sales in the store.

Sponsored promotion on Google will allow us to have faster browsing traffic than any other advertising source and, accordingly, sales in a shorter time and this without waiting more than half a year for something to move us in the rankings on the site.

Registration in Google My Business:

Google allows any business owner to register themselves in their Google locations completely free of charge.

Just like Easy - the app you all know.. Same thing except the exposure on google is much greater.

In the system you can add the name of the business, description of the business, photos, location on the Google map, address, phone and working hours, products and more.

Google Mae Business can contribute a lot to the branding of a business, especially after you have already gained customers and asked them to review the excellent service and experience they have received from you. Which will contribute to new potential customers who are looking for you or your service/product to have more credibility on you because of the good reviews already listed.

Therefore, our advice - invest in your customers as much as possible, ask them to subsequently participate in the audit 🙂.

Creating backlinks to our website that come from quality sites:

Why can links contribute to your store?

Google sees a link/recommendation as a sign of a reliable and authoritative site when it arrives

From another site that is considered high quality or niche based on the domain authority of that site as well as the amount of users it accesses.

For example, if Israel Today put up an article about your business in which they tell about your business or your product, it can contribute to you in several ways. Here is an example ofPublicist article made about our company

1. Branding of the business
2. Business is seen as more authoritarian
3. The link coming from that news/niche site contributes to the fact that using the anchor linking to it will rank the linked page higher in Google

Improving the user experience and accessibility of the site:

The quality of the site and the user experience affect the promotion of the virtual store in Google.

more In the construction of the Icomares website It is important to carry out an orderly characterization with a professional.

To improve the user experience and improve the Google ranking of the site to search engines,

It is necessary to ensure that the site provides a personalized user experience, a clear and accessible navigation menu, fast loading time,

Clean and friendly design, and language and content tailored to the target audience.

In addition, it is important to ensure that the site is accessible to everyone through the site accessibility plugin.

Very important: We must also make sure that the site is suitable for use on mobile devices and is adapted to all resolution screens.

In conclusion,

In order to promote a virtual store on Google and reach the appropriate target audience, it is important to observe diversity

A wide range of actions that need to be done to ensure progress over time. But the most important thing is to focus on what works for you in the end.

• Exact keyword research should be carried out and integrated effectively within the site
• It is necessary to improve the quality of the content and ensure that the site is fast and accessible to users.
• The user experience must be constantly improved so that it is comfortable to browse the site both in terms of experience and in terms of loading time
• It is worth doing collaborations with other businesses or paying for links
• It is highly advisable to subscribe to Google My Business in order to get more free exposure
• It's a good idea to do a sponsored promotion in Google Ads to start generating sales for your business in less time.

In any business no matter what service or product you sell, the most important thing has been and always will be is setting goals!

Without setting goals and a well-organized marketing plan, you can't get the results you wanted because you simply don't have any goals.

Here's a small example:

When you have a clear goal, whether it's 50,000 sales a month and adding 100 new customers to your business, take a page and pen and write down 10 actions that will help you reach that goal, out of these 10 actions, choose only 1 action that you know you can do within a week and finish it — and this is how you've moved on to step 1 towards achieving your goals.

For any questions or advice we are here 🙂