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Trusted by leading brands
YouTube is the world's largest video platform. As such, it hosts different videos of different lengths, and with varying qualities. Advertising on YouTube allows businesses to reach a target audience that is in the mind of watching a video, is attentive to it, and can get real added value from watching the video.
Businesses looking to improve their digital presence on the web and reach new and targeted audiences can use a wide range of digital advertising channels. One of the most significant and effective channels that can allow those businesses quality exposure is advertising on YouTube, advertising is carried out from within the Google advertising system.
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Shay Cohen, founder and CEO of SFB Digital Marketing.
Icomers, Shopify, and more has been living and breathing for over 10 years, specializing in building data-driven performance strategies for brands, companies and startups in Israel and around the world.
Established the SFB with a clear goal:
Build a results-focused agency — one that understands budgets, knows how to interpret data, and manages advertising moves that generate accurate ROAS and don't click on the name of the report.
Shi personally leads the strategic directions of our key clients, a full partner in the planning and thinking behind every move, and leaves no campaign until it delivers results.
If you're a brand looking for a true performance partner — not just an agency to manage your budget —
You will feel the difference from the first conversation.
Shay is a true professional. I've worked with quite a few campaign managers and this is the first time I know that everything is managed and handled at the highest level, almost without my involvement. The results are impressive at every scale, in the amount of conversions, conversion costs and especially in the increase in the amount of quality traffic to the site. Best campaign manager I know.
Owner at KATOM QUALITY PRODUCTS LTD
A true pro! Always available, always monitoring the activity in the business, and in general a positive guy, glad that the promotion activities of the site and the business are in good hands and professional champion
Owner at Superlocksmith
If you are looking for a professional marketing professional, with broad professional knowledge, and you would really enjoy working with him, we recommend contacting Shea. Beyond the tremendous promotion that Shi has brought to our business, on every Google, Facebook and Instagram platform, Shi has also taken the trouble and knowledge and directed us in other areas related to our business and that have contributed to the promotion of our business no less.If I want to describe the communication in front of Shi in a few words, then before meeting with Shi I feel like I am meeting with my business owner.
Owner at VY
Shi is a true professional, a master in everything related to Digtil marketing from seo, ppc on google and also facebook. Communication with Shay is open and his availability sometimes surprises me. A great pleasure to work with! If you want to do a favor for your business on the digital marketing side, take Shay!
Digital Manager at Sand Pal
We started with a sponsored promotion Shai and very quickly transferred to Shea our organic promotion too.We found a thorough person at crazy levels, sharp, does not give up the details and knows how to work with goals unlike other promoters that unfortunately we have been burned out of.There are no magic solutions. There is thorough work with small successes on the way and one huge success after a period of time. Highly recommended.
Owner at GoGood
Highly recommended, Shi is a champion in his field and helped me drastically change the results of the advertising campaigns, with a clear and detailed explanation so that I can continue to manage it on my own.
Digital Manager at Greenmix
An excellent advertising company, Shay Owner and Anat take care to do constant work and research regarding extracting maximum results from budgets
Owner at Yclean
I have been working with Shi for a while, always available and gives a professional and fast response.
Beyond managing the campaigns, explains to me what's behind the numbers and helps me see the business picture clearly.
Reliable service, personal and patient attitude and I feel like there is someone to trust.
Very pleased!
Owner at Skirtly
We are satisfied!
Doing the job properly, always available for any request/problem
Shay magic guy!
Digital Manager at Tom-House
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Starting from market analysis, audience, business model and competition.
Only after we understand the business and the goals -- we build the course of advertising.
We pre-define success metrics: ROAS, CPA, AOV, conversion rate, and more.Because without a target — you can't be precise.
Build custom campaigns — from the audience to the creative.There are no temples. There is a smart advertising setup that is connected to the goals.
Custom Live Dashboard, monthly reports, continuous communication with the campaign manager.
You don't guess what's going on, you see it.
They don't rest on numbers. Test, improve, restore successes and reduce waste.
The goal is not to produce a campaign -- but to generate profit.
We're connected to every system -- Google, Meta, GA4, CRM -- so you can know what works and what doesn't.
No guesswork. Just analysis that leads to decisions.
You are in direct contact with whoever is actually running the campaign. Not a service center. Not “client manager”. Only those who know, do, and bring a result.
We are available in shared chat. You don't have to wait for an email or an appointment. There is direct contact with the staff.
You get a live monitoring system. Every click, every conversion, every pound — is reported in real time.More than once a month. Not with delays.
Beyond organized reports, you'll find analyses, ideas, recommendations and business understandings.Because in the end, it's not just advertising — it's strategy.
Advertising on YouTube has many and varied benefits for businesses that choose this channel as a significant and central marketing channel:
In order to produce quality video, it is not enough to write a few lines of content. High-quality video requires the involvement of many professionals: screenwriters and photographers, sound and set personnel, dressers, actors, editors and much more. Such a production is often expensive from alternative advertising channels, and therefore also transmits authority. When a surfer comes across a quality video of a brand online, he is perceived as a brand that is an authority in his field, who has the budget, time and resources available to produce that quality video.
One of the most notable advantages of video advertising is the ability to reach the target audience with clear, explained, and illustrated content, with very little effort. If, for example, you are interested in marketing some digital product, demonstrating how it works, or explaining how various product faults can be manipulated, video is a much more qualitative format than text, since it allows surfers to be visually impressed by the activity of the product or service. Actions such as assembling a piece of furniture, connecting a new electrical appliance and many more, are actions that are much easier to explain by means such as video.
Sponsored advertising on YouTube noticeably improves the various metrics that indicate the level of engagement of the target audience and its relationship with the content strategy of the brand. In doing so, video reduces churn rates, increases site latency, increases the number of views on different pages of the site, improves conversions, encourages users to leave details and communicate with the brand, and more. The more engaged the target audience is, the more likely it is to share, tag, comment, join the fan page of the brand and, in fact, carry out an activity that even if it does not have a direct contribution to the profit line of the brand, it can certainly be an activity that helps to distribute various content and increase brand awareness.
Let's face the truth: as consumers, we are inundated with marketing messages from all sides. The ability to actually pay attention to every message delivered to us through banners, emails, advertising ads, landing pages we reach and more is extremely limited. Of all the channels in which we, consumers, are provided with such messages, there are those that require a lot of attention, such as reading long and complex articles, as well as those that allow consumers to remain relatively passive.
Sponsored advertising on YouTube allows businesses to reach their customers even when the target audience does not have the ability or desire to invest a lot of resources in processing the marketing content. This is a significant advantage, since it allows a significant increase in the target audience to which the messages are supposed to be intended.
YouTube provides advertisers with different ways to reach their target audience through marketing ads. In order to advertise products or services, advertisers can use the following advertising methods:
Skippable video ads — These are ads that allow the user to skip them after 5 seconds from the start of their screening. While these ads do not guarantee full exposure of surfers to the brand, they are considered cheaper, and are perceived as less intrusive.
Video ads that can't be skipped — These are ads that the user must complete viewing in order to move on to the next video. Although they are promising to watch, they are equally considered intrusive at times, and can annoy the target audience.
BUMPER ADS — These are non-skippable ads, but are 6 seconds long. They combine the ability to reach the target audience with certainty, and the need not to be too intrusive and intrusive. To produce such ads requires great talent, and excellent production capacity, as the advertiser is required to compress the marketing message and value proposition in six seconds or less. It is also possible to create a serialized story using the bumper ads and thus show the surfer the story of the brand/product through 3 different videos.
Overlay ads — Here, these are ads that are displayed on designated areas of the platform, and can cover up to 20% of the user's usage area.
YouTube advertising prices vary according to different and varied parameters, so only a rough estimate is given here. To get to the exact prices, of course, you need to take into account all the relevant parameters.
A large-scale publication with exposure to one and a half million surfers a day for 24 hours will cost about 40,000₪.
Advertising using previews for current videos — unless the surfer has pressed the skip button — the price ranges from 8 cents per view to about 15 cents per watch.
Banner advertising refers to many parameters and the click-through data of the users.
YouTube is a great platform that can be used by business owners in increasing brand exposure to different target audiences. It allows businesses to be portrayed as a source of authority in the niche in which they operate, demonstrate how a product or service they provide works, harness the target audience and increase its engagement, as well as enable relatively passive consumption of marketing content, by the target audience.
YouTube advertising is a way to showcase your products or services to people who watch videos on YouTube. This is an effective tool to expose the brand.
In this article we will talk about advertising on YouTube - including in it some options that you can learn about here, so if you want to know more - go to the article
The cost of viewing an ad on YouTube is much lower than cost per click, and is determined by the CPM model (pay per thousand views).
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