What is a sponsored promotion on YouTube?

Advertising on the web is a step that every business owner or person who wants to advertise a particular product or service must take. One of the hottest places for advertising is YouTube, the world's largest video-sharing site. Advertising on YouTube has several options and about all of them you can read in the article below. So if you are wondering about YouTube advertising, how it works or what types of advertising we have there, I am here to put you in order everything that matters.

Promotion on YouTube

YouTube, like any website with many users around the world, is another platform that allows you as those who want to advertise a product to use it. YouTube has a lot of users every day and if we talk about active users, it's 2 billion users! And you need to take advantage of that to expose your target audience to your product.

At the same time, sponsored promotion on YouTube can also be slightly different from classic advertising on the search network or Google Shopping due to the fact that YouTube is a video site.

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The fact that YouTube is a video site allows you to make promotional use of the video by promoting your videos. In this way, you take advantage of the uniqueness of the site to produce an advertisement that will be a little different from the advertisements that everyone else does. Here we will show you the different options that you have at your disposal when posting on YouTube:

1. Ad on the site

An ad on YouTube is actually the simplest way to advertise, and it only makes use of YouTube due to the fact that it is a place that many users enter every day. An ad on YouTube in this context is similar to an ad that you will place on any site that many users enter and, in fact, it is no different than an ad on another site.

2. Ad in the video

The second option available to you is the promotion of an ad during a YouTube video. Usually the ad can be placed at the beginning or end of the video, where you are given the option to choose whether viewers can skip the ad or have to wait a few seconds for it to pass by itself.

This method is essentially similar to a regular ad, but it allows you to make sure that viewers see the ad. Even in this way, you still do not make use of the fact that YouTube is a platform of videos, and these ads can be ordinary advertising ads.

3. Advertisement video

Another option available to you, where you already use YouTube as a video site, is to create your own video in which you will post the content that matters to you.

The promotion of the video can be through sponsored promotion, which will cause viewers to be exposed to your video or through the planting of keywords that lead to searches relevant to your video.

Such a video can usually be a longer video because it is uploaded as a standalone YouTube video. It is very important to consult a professional who understands the creation of such videos because to produce an effective promotional video you must be well versed in the advertising and creative fields.

4th. Video within YouTube videos

The most unique option available on YouTube is the promotion of your video to appear as a trailer for other videos. The more viewers a video on YouTube gains, the more money its advertising costs, but it guarantees you an extremely high degree of exposure. You can determine whether you will be given the option to skip the video that appears initially, or if viewers will have to see it.

This way is also the most expensive way and it requires you to create a short, focused video that will very sharply convey the message you want to convey. Be sure to have an appealing and attractive video that will make viewers interested in the message the video is trying to convey.

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Correct creation of an advertisement

Due to the fact that on the network you are competing against a large selection, your advertisement should be unique. It is recommended to make a short advertisement, making sure that its visual appearance is attractive. Don't try to be too sophisticated as viewers want simple and catchy messages. Remember, you do not have much time to try to convince viewers, you need to do it in an extremely short time.

To summarize:

YouTube gives you several advertising options. As business owners, you need to choose the most convenient way for you, and create an advertisement to match the slot in which you plan to place it.