Data-driven Facebook & Instagram advertising: smart audiences, CAPI measurement and messages that drive action — not just likes, but sales.
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SFB is a digital agency of specialists only. We always strive to be the best and most professional — with a clear strategy and precise execution — so your brand grows consistently and profitably.
We run a full audit of your existing activity, end to end, and show you exactly how to push performance and profitability.
We build you a precise strategy and plan from the ground up — focused on measurable results, not just exposure.
In general, it is possible to publish at 1500 NIS per month and less or at 100,000 NIS per month, there is no minimum limit for starting work with Facebook advertising. But the answer to this question should come after characterizing and testing the needs of the business, checking the pricing of the product/service you provide and what your goal is (e.g. 500 leads per month) and accordingly build an organized work plan with a budget accordingly.
Obvious. We analyze dozens of accounts a month and identify exactly where the money is escaping -- whether it's creative, audiences, or wrong strategy. If you have data, we can show you where the payback can improve.
Yes. We also run campaigns in the US, UK, Europe and Australia — including tailored writing and creative writing, market analysis, and customising advertising panels according to the local audience.
When you define your campaign well, measure and improve it, a Facebook advertising campaign can turn your business into a marketing machine that generates beautiful profits.
You own the advertising account exclusively! I as a campaigner will be given access to it for the purpose of managing it.Even if you do not have an advertising account, we will make a Zoom call together and open it from your computer with your details so that everything is owned only by you.
The audience, the message, the design, the type of ad, the budget and the way the campaign is managed. Each of them is critical -- and the connection between them is what brings the real payback.
Yes. Through the Meta platform, you can run separate ads on Instagram only, or combine Facebook, Instagram, Stories, Rails and more—depending on your audience and purpose.
Not every business, but most of them are. Especially businesses that appeal to a wide audience, brands in fashion, lifestyle, health, food, real estate, education, courses and more.
Our clients don't “feel like there's a job” — they see it. We provide you with control, transparency and a pace of work that suits brands that measure results.
We're connected to every system -- Google, Meta, GA4, CRM -- so you can know what works and what doesn't. No guesswork. Just analysis that leads to decisions.
You are in direct contact with whoever is actually running the campaign. Not a service center. Not “client manager”. Only those who know, do, and bring a result.
We are available in shared chat. You don't have to wait for an email or an appointment. There is direct contact with the staff.
You get a live monitoring system. Every click, every conversion, every pound — is reported in real time.More than once a month. Not with delays.
Beyond organized reports, you'll find analyses, ideas, recommendations and business understandings.Because in the end, it's not just advertising — it's strategy.
Targeted advertising and the possibility to segment the target audience well
As a business owner, you wouldn't want to spend your entire marketing budget on showing recurring ads to irrelevant audiences. Facebook as a social platform allows you to target advertising only at the target audience relevant to your business. You can filter the target audience according to characteristics such as:
Another important part of advertising business on Facebook is to make an exclusion of an audience that is not relevant to you.
For example: if you sell a product that a customer buys from you once and that's all, that means there is no reason for him to come back and buy it again and again..
It is advisable to generate an audience of all those who purchased from/left near for that matter and add it to your series of ads in the “Excludes” section.
Advertising on Facebook for business allows you to generate value offers to the customer at exactly the time when he is free in terms of the attention he has to receive marketing messages. Most people use their time to browse Facebook at their leisure — those hours when they are more free to receive different offers, compare them, sign up for more information, consult other members of their family and friends, and more.
It is important to understand in addition to what has been said here and this is in my personal and professional opinion, Facebook surfers do not browse their feed or story to purchase something, but simply pass their time. Therefore, one of the most important things that take a very big stake in any campaign success is the value and creative proposition of the ad, invest time on it and it is also advisable to take a professional such as a graphic designer and copywriter to help you focus the message you want to convey.
Advertising on Facebook for Business will also allow you to reach the target audience of the advertising campaign even if it has not proactively searched for the services or products that the advertiser offers. Why is it an advantage? Because not in all areas, the customer can be expected to think exactly at the right time about the solution he needs. In some cases, the client at the end is not at all aware of the fact that such a solution exists. Some times he doesn't have enough time to wander around the net and find out what options he has. Advertising on Facebook allows a business to reach the customer with a push — and sometimes, it's the only way to reach such a potential customer.
Another important advantage of Facebook advertising for business is the fact that quality advertising generates additional resonant circles. Users who liked the spirit of advertising can share it, tag relevant friends, comment on it, join the brand's fan page, and more.
In such an advertising configuration, the original target audience to which the campaign was directed can be expanded through the inner circles of the target audience that has chosen to respond to the publication, and all without generating additional spending on advertising.
Also in this part of sharing and social engagement of the users and the target audience — it is desirable and even very useful to be very original in your ads, especially organic ads.
Want to improve the advertising you do on the world's largest social network? Here are some tips to help you make your advertising more effective.
A segmented and well-targeted target audience is a key control when it comes to quality Facebook advertising. Facebook offers you a dedicated tool for building a target audience. Among the other features offered by this important tool, it also allows businesses to define which audiences have worked well in previous publications, and try to locate similar audiences in their features and characteristics.
In this way, you can ensure that the effectiveness of advertising is not compromised by targeting a different target audience, which was not originally designed to be exposed to the ads you create. In doing so, you can also maintain similar conversion rates.
After many years of experience of advertising on this great social platform, it is possible to put things on the table: there is no miracle formula. Each case on its own merits. To ensure you're maximizing the performance of your campaign, you'll need to do trial and error. Advertising on Facebook for business is a process that must involve a period of trial and error in order to leverage the campaign and achieve better results for a given budget.
Many businesses are anxious to get leads as quickly as possible, in order to try and turn those leads into paying customers. In order to generate more traffic for such users to the business in a given period of time, they compromise on the quality of the target audience of the campaign.
Using too wide a target audience will hurt your campaign at times: once, because it will redirect part of the advertising budget to a target audience that will not respond to the campaign anyway and will not become a paying audience. A second time, because a more reduced budget will be spent on a target audience that is indeed relevant.
Throughout the network you will find different tips that refer to the times when it is best to post on Facebook. The truth is quite different: the best time to post on Facebook is when your target audience is in, and attentive to receiving your marketing messages.
To optimally choose your advertising hours, try to understand the consumption habits of the users who will become your customers. What interests them? When are they on Facebook? How often do they share content? How many users are silent users, those who consume the content you post but choose not to comment, tag, or share?
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