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Trusted by leading brands
Through sponsored Facebook advertising we can learn about your audience and what motivates it.With a winning Facebook campaign we will generate a maximizing result for your marketing budget, we will learn to know how your audience thinks and use this information to increase your monthly turnover and profitability.
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Shay Cohen, founder and CEO of SFB Digital Marketing.
Live and breathe Facebook advertising accounts every day for over 10 years, specializing in building data-driven performance strategies for brands, companies and startups in Israel and around the world.
Established the SFB with a clear goal:
Build a results-focused agency — one that understands budgets, knows how to interpret data, and manages advertising moves that generate accurate ROAS and don't click on the name of the report.
Shi personally leads the strategic directions of our key clients, a full partner in the planning and thinking behind every move, and leaves no campaign until it delivers results.
If you're a brand looking for a true performance partner — not just an agency to manage your budget —
You will feel the difference from the first conversation.
Shay is a true professional. I've worked with quite a few campaign managers and this is the first time I know that everything is managed and handled at the highest level, almost without my involvement. The results are impressive at every scale, in the amount of conversions, conversion costs and especially in the increase in the amount of quality traffic to the site. Best campaign manager I know.
Owner at KATOM QUALITY PRODUCTS LTD
A true pro! Always available, always monitoring the activity in the business, and in general a positive guy, glad that the promotion activities of the site and the business are in good hands and professional champion
Owner at Superlocksmith
If you are looking for a professional marketing professional, with broad professional knowledge, and you would really enjoy working with him, we recommend contacting Shea. Beyond the tremendous promotion that Shi has brought to our business, on every Google, Facebook and Instagram platform, Shi has also taken the trouble and knowledge and directed us in other areas related to our business and that have contributed to the promotion of our business no less.If I want to describe the communication in front of Shi in a few words, then before meeting with Shi I feel like I am meeting with my business owner.
Owner at VY
Shi is a true professional, a master in everything related to Digtil marketing from seo, ppc on google and also facebook. Communication with Shay is open and his availability sometimes surprises me. A great pleasure to work with! If you want to do a favor for your business on the digital marketing side, take Shay!
Digital Manager at Sand Pal
We started with a sponsored promotion Shai and very quickly transferred to Shea our organic promotion too.We found a thorough person at crazy levels, sharp, does not give up the details and knows how to work with goals unlike other promoters that unfortunately we have been burned out of.There are no magic solutions. There is thorough work with small successes on the way and one huge success after a period of time. Highly recommended.
Owner at GoGood
Highly recommended, Shi is a champion in his field and helped me drastically change the results of the advertising campaigns, with a clear and detailed explanation so that I can continue to manage it on my own.
Digital Manager at Greenmix
An excellent advertising company, Shay Owner and Anat take care to do constant work and research regarding extracting maximum results from budgets
Owner at Yclean
I have been working with Shi for a while, always available and gives a professional and fast response.
Beyond managing the campaigns, explains to me what's behind the numbers and helps me see the business picture clearly.
Reliable service, personal and patient attitude and I feel like there is someone to trust.
Very pleased!
Owner at Skirtly
We are satisfied!
Doing the job properly, always available for any request/problem
Shay magic guy!
Digital Manager at Tom-House
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Starting from market analysis, audience, business model and competition.
Only after we understand the business and the goals -- we build the course of advertising.
We pre-define success metrics: ROAS, CPA, AOV, conversion rate, and more.Because without a target — you can't be precise.
Build custom campaigns — from the audience to the creative.There are no temples. There is a smart advertising setup that is connected to the goals.
Custom Live Dashboard, monthly reports, continuous communication with the campaign manager.
You don't guess what's going on, you see it.
They don't rest on numbers. Test, improve, restore successes and reduce waste.
The goal is not to produce a campaign -- but to generate profit.
We're connected to every system -- Google, Meta, GA4, CRM -- so you can know what works and what doesn't.
No guesswork. Just analysis that leads to decisions.
You are in direct contact with whoever is actually running the campaign. Not a service center. Not “client manager”. Only those who know, do, and bring a result.
We are available in shared chat. You don't have to wait for an email or an appointment. There is direct contact with the staff.
You get a live monitoring system. Every click, every conversion, every pound — is reported in real time.More than once a month. Not with delays.
Beyond organized reports, you'll find analyses, ideas, recommendations and business understandings.Because in the end, it's not just advertising — it's strategy.
Targeted advertising and the possibility to segment the target audience well
As a business owner, you wouldn't want to spend your entire marketing budget on showing recurring ads to irrelevant audiences. Facebook as a social platform allows you to target advertising only at the target audience relevant to your business. You can filter the target audience according to characteristics such as:
Another important part of advertising business on Facebook is to make an exclusion of an audience that is not relevant to you.
For example: if you sell a product that a customer buys from you once and that's all, that means there is no reason for him to come back and buy it again and again..
It is advisable to generate an audience of all those who purchased from/left near for that matter and add it to your series of ads in the “Excludes” section.
Advertising on Facebook for business allows you to generate value offers to the customer at exactly the time when he is free in terms of the attention he has to receive marketing messages. Most people use their time to browse Facebook at their leisure — those hours when they are more free to receive different offers, compare them, sign up for more information, consult other members of their family and friends, and more.
It is important to understand in addition to what has been said here and this is in my personal and professional opinion, Facebook surfers do not browse their feed or story to purchase something, but simply pass their time. Therefore, one of the most important things that take a very big stake in any campaign success is the value and creative proposition of the ad, invest time on it and it is also advisable to take a professional such as a graphic designer and copywriter to help you focus the message you want to convey.
Advertising on Facebook for Business will also allow you to reach the target audience of the advertising campaign even if it has not proactively searched for the services or products that the advertiser offers. Why is it an advantage? Because not in all areas, the customer can be expected to think exactly at the right time about the solution he needs. In some cases, the client at the end is not at all aware of the fact that such a solution exists. Some times he doesn't have enough time to wander around the net and find out what options he has. Advertising on Facebook allows a business to reach the customer with a push — and sometimes, it's the only way to reach such a potential customer.
Another important advantage of Facebook advertising for business is the fact that quality advertising generates additional resonant circles. Users who liked the spirit of advertising can share it, tag relevant friends, comment on it, join the brand's fan page, and more.
In such an advertising configuration, the original target audience to which the campaign was directed can be expanded through the inner circles of the target audience that has chosen to respond to the publication, and all without generating additional spending on advertising.
Also in this part of sharing and social engagement of the users and the target audience — it is desirable and even very useful to be very original in your ads, especially organic ads.
Want to improve the advertising you do on the world's largest social network? Here are some tips to help you make your advertising more effective.
A segmented and well-targeted target audience is a key control when it comes to quality Facebook advertising. Facebook offers you a dedicated tool for building a target audience. Among the other features offered by this important tool, it also allows businesses to define which audiences have worked well in previous publications, and try to locate similar audiences in their features and characteristics.
In this way, you can ensure that the effectiveness of advertising is not compromised by targeting a different target audience, which was not originally designed to be exposed to the ads you create. In doing so, you can also maintain similar conversion rates.
After many years of experience of advertising on this great social platform, it is possible to put things on the table: there is no miracle formula. Each case on its own merits. To ensure you're maximizing the performance of your campaign, you'll need to do trial and error. Advertising on Facebook for business is a process that must involve a period of trial and error in order to leverage the campaign and achieve better results for a given budget.
Many businesses are anxious to get leads as quickly as possible, in order to try and turn those leads into paying customers. In order to generate more traffic for such users to the business in a given period of time, they compromise on the quality of the target audience of the campaign.
Using too wide a target audience will hurt your campaign at times: once, because it will redirect part of the advertising budget to a target audience that will not respond to the campaign anyway and will not become a paying audience. A second time, because a more reduced budget will be spent on a target audience that is indeed relevant.
Throughout the network you will find different tips that refer to the times when it is best to post on Facebook. The truth is quite different: the best time to post on Facebook is when your target audience is in, and attentive to receiving your marketing messages.
To optimally choose your advertising hours, try to understand the consumption habits of the users who will become your customers. What interests them? When are they on Facebook? How often do they share content? How many users are silent users, those who consume the content you post but choose not to comment, tag, or share?
In this article we will talk about what conversion is, how to properly track conversions and other important things that will help you achieve your goals.
In this article we will show you how to do remarketing on Facebook correctly and effectively
Facebook campaign management is the process of creating, running and tracking advertising campaigns. In this article we will discuss management.
In this article we will talk about Facebook sponsored advertising: a solution for growth and success - accurate exposure, satisfied leads and customers - the key to breaking further in the business.
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