91% Growth in Return on Investment for a Jewelry Brand in the U.S.

introductory

This SFB brand has been accompanied for 5 years by advertising on Google as well as advertising on Facebook.

Most of our excellent months we achieved consistent growth between 10-15 percent each month compared to the previous year.

Design phase

Our goal is always towards the big month of November when people like to open their pockets and buy online products that have been on sale before our eyes for months in advance.

We have started with some essential steps to get this month as organized as possible.

• Building audiences based on all of our videos that surfers have expressed great interest in
• Audiences who interacted with the brand's Facebook and Instagram account
• Anyone who has been on the site for the entire past year and met our son
• All customers who purchased from us
• Creating and uploading Excel with existing customers including conversion values for higher quality tiragot

The results

Already at the beginning of November, the change in the daily level of sales turnover and return on investment was felt.

The traffic that arrived was of better quality because the focus in the previous months was super precise to retarget those surfers who had not yet purchased.

The amount of additions to the cart was felt significantly and, accordingly, the conversion rate increased by 18%

We reached a situation where we started the month on the right foot but that we arrived at Black Friday towards the end of the month it was already a completely different result.

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