What is ChatGPT advertising? Sponsored ads that appear inside ChatGPT conversations, clearly labeled and kept separate from ChatGPT's independent answers. Campaigns are bought through OpenAI Ads Manager on a CPM (cost per thousand impressions) or CPC (cost per click) basis, and measured with a pixel and the Conversions API. OpenAI's ads system controls all delivery decisions, and advertisers receive aggregated performance insights only - with no access to user conversations.
ChatGPT Advertisingthe channel that just opened
Your customers are already asking ChatGPT what to buy and who to choose. Now you can show up there as a paid advertiser. We set it up, measure it and manage it from day one - on a controlled budget with full tracking.
chatgpt ads
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About Us
A new advertising channel. Early entrants learn cheaply.
ChatGPT advertising is a young channel, which means competition is still thin and costs have not settled. We approach it like any other channel: correct structure, real measurement, and a budget that stays under control - not a bet on a trend.
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Want to be first in the channel?
We open your advertiser account, build the first campaign and measure a real result before the market fills up.
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Already running Google and Meta?
We add ChatGPT as another channel in the mix, with the same measurement discipline and the same profitability target.
Trusted by leading brands
Platforms
Google AdsGoogle AnalyticsGoogle Tag ManagerShopifyFacebookTikTokYouTubeLinkedInWordPress
Complementary services
Strategy and growth services that strengthen this activity and grow the result from the same budget.
People already ask AI who to choose. The question is whether you are there.
ChatGPT conversations are decision-oriented: people learn about a category, compare options and decide what to do next. That is a touchpoint that did not exist until now.
Why this channel, right now
High intent
ChatGPT conversations are active and decision-oriented. A click there is a meaningful signal of interest, not idle browsing.
Thin competition
Most advertisers have not entered yet. Starting now means learning the channel while costs are still relatively low.
Real measurement
The Conversions API and pixel let you measure a purchase, lead or sign-up instead of settling for impressions.
An expanding channel
OpenAI keeps expanding availability to more countries and adding capabilities. The platform is in beta and evolving.
The difference
How it differs from traditional search
Traditional search
- The user types short keywords
- Gets a list of links and picks for themselves
- Keyword competition is saturated and expensive
- Targeting is based on the search term
ChatGPT advertising
- The user describes a problem in natural language
- Gets an explanatory answer, with the ad alongside it
- A new channel with fewer advertisers right now
- Delivery is decided by OpenAI's ads system
What we do for you
Opening your advertiser account in OpenAI Ads Manager, including billing and permissions
Building campaign and ad-group structure around a business objective
Choosing the right buying model for you: CPM for reach or CPC for clicks
Ad copy and creative production, including the platform's AI creative tools
Full measurement: pixel and Conversions API for real conversions
Budget, bidding and pacing management - with a clear ceiling that is not crossed
Ongoing optimization against impressions, clicks, CTR and conversions
Transparent reporting: what was spent, what came back, and the next move
The process
How we start
- 01
Fit check
We check whether your product or service suits the channel and what a sensible first test budget looks like. It is not right for every business yet, and we will tell you so honestly.
- 02
Setup and tracking
We open the advertiser account, connect the pixel and Conversions API, and verify every conversion is counted correctly before a single shekel goes out.
- 03
First campaign
We build the structure, messaging and creative, then launch on a controlled budget designed to learn the channel.
- 04
Learn and scale
We read the data, improve messaging and bidding, and scale only what proves itself against the business goal.
Measurement and privacy - how it actually works
The platform reports impressions, clicks and click-through rate within minutes, while spend figures update later. A temporary zero-spend value therefore does not necessarily mean no charges have accrued - which is exactly why you want someone who knows how to read these reports rather than panic at them.
On privacy: advertisers receive aggregated performance insights only. There is no access to user conversations and no personal details are shared. Ads are separated from ChatGPT's independent answers, and OpenAI's ads system decides which ads are delivered.
What's new in the channel (as of September 2026)
01
AI ad-creation tools
Ads Manager suggests copy and imagery based on your landing page and campaign objective. You can also opt into AI text customization that adapts headlines and descriptions to the conversation context and translates copy into the user's language.
02
Natural-language management
The Ads Manager plugin inside ChatGPT lets you create, update and analyze campaigns with prompts - including turning a website or brief into a campaign.
03
Sponsored Agents
A new capability in testing that lets a user start a conversation with a business-sponsored agent after clicking an ad. Currently being tested with select advertisers in the United States only.
04
Shopify and HubSpot
A ChatGPT Ads app for Shopify and an integration with HubSpot as the first CRM partner. The Shopify app opens to international markets from September 23, 2026, in markets where the channel is available.
A beta channel is no excuse to waste. It is a reason to measure more.
We enter the new channel with the same discipline we apply to over 30 million shekels of annual media budget: a controlled budget, full measurement, and scaling only on data.
FAQ
Questions about the service, answered here
It is a new channel, so we recommend starting with a controlled test budget designed to learn: enough to generate real data, not so much that you pay for expensive learning. In the fit check we will recommend a realistic starting point for your vertical and goal.
There are two models: CPM, meaning payment per thousand impressions, and CPC, meaning payment per click. With CPC you are charged based on a click outcome. We pick the model based on the objective: reach and awareness versus traffic and conversions.
Yes. A pixel and the Conversions API let you measure a purchase, lead, sign-up or any other action that matters to you. The insights you receive are aggregated, with no access to user conversations.
No. OpenAI keeps ads separate from ChatGPT's independent answers, and ads are clearly labeled. You cannot buy influence over the answer itself.
No, it joins them. Google and Meta remain the primary volume engines. ChatGPT is an additional high-intent channel that is currently less competitive. We build a mix that allocates budget by actual return, not by fashion.
GEO is organic: getting AI engines to cite and recommend you without paying for placement. ChatGPT advertising is paid: you buy a labeled placement. Combining both is what gives you full presence in the AI environment.
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