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SFB Digital Marketing
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Creative Strategythat drives performance

As ad platforms become more automated, creative, message and value proposition become the main growth levers. We connect campaign data to angles, scripts and variations built to drive a measurable lift in performance.

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About Us

Creative Strategy - taking your brand to the next level

SFB is a digital agency of specialists only. We always strive to be the best and most professional - with a clear strategy and precise execution - so your brand grows consistently and profitably.

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Already active?

We run a full audit of your existing activity, end to end, and show you exactly how to push performance and profitability.

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Starting from scratch?

We build you a precise strategy and plan from the ground up - focused on measurable results, not just exposure.

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Shay Cohen, founder of SFB
Trusted by leading brands
Platforms
Google AdsGoogle AnalyticsGoogle Tag ManagerShopifyFacebookTikTokYouTubeLinkedInWordPress

What is performance creative strategy? A process that connects campaign data to developing messages, angles and ad variations to improve business performance. Not ongoing social management - the focus is creative built for paid advertising on Google, Meta and TikTok.

Creative is the new growth engine

Algorithms already do most of the targeting. What stays in your control, and what decides between an average and a great campaign, is the creative: the hook, the message, the value proposition and the format.
Anatomy

The anatomy of a winning ad

01

The hook

The first 3 seconds that decide whether the scroll stops or keeps going.

02

Message & value proposition

The reason to buy from you, phrased in the customer's language, not the brand's.

03

The format

Video, UGC, stills or carousel - matched to the platform and funnel stage.

04

Audience & stage

A different message for those who don't know you and those who visited. Same product, different angle.

The difference

Creative on gut vs creative on data

On data (us)

  • A systematic variation matrix
  • Decisions by winning hook, message and format
  • Measured to the actual purchase

On gut

  • Few variations, chosen by guess
  • No idea what actually worked
  • An artificial performance ceiling
Deliverables

What we build together

Analysis of existing creatives and ads
Audience, competitor and pain-point research
Marketing angles and value propositions
Scripts and shooting briefs
A variation matrix for testing
Creative matched to funnel stages
Performance analysis by hook, message and format
An ongoing test, learn and improve process
The Process

The creative factory

  1. 01

    Research & analysis

    We study audience, competitors and existing messages, and map untested angles.

  2. 02

    Angles & briefs

    We turn insights into angles, value propositions, scripts and clear briefs.

  3. 03

    Matrix & testing

    We run a variation matrix on real traffic in campaigns.

  4. 04

    Learn & improve

    We analyze what worked, produce the next generation, and continue the cycle.

Who this is for

Ecommerce brands, B2B companies, marketing teams and advertisers who invest in media but struggle to produce enough quality creatives or to understand which messages truly work.
FAQ

Questions about the service, answered here

No. The focus is creative for paid advertising and business goals, not ongoing organic content.

We build strategy, scripts and briefs and analyze performance. Production is coordinated by need and resources.

Google, Meta and TikTok, adapted to each platform and funnel stage.

No magic number. We build a matrix and test until we find the winners, then scale.

Creative works hand in hand with management. It can run alongside existing management, in-house or external.

Solutions

Ready to take your brand to the next level?

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No salespeople - directly with Shay