Skip to main content
SFB Digital Marketing
Let's start

Before scaling the budget,find where the money stalls

A Marketing Audit is a focused diagnostic for businesses that invest in advertising but lack a clear picture of the problem. It examines the whole path from ad to revenue, and ends with a status picture, priorities and a 90-day action plan.

Let's startCase studies
ga4gtmlooker studioattributiontrackingdataga4gtmlooker studioattributiontrackingdataga4gtmlooker studioattributiontrackingdataga4gtmlooker studioattributiontrackingdata

Brands that trust us

About Us

Before scaling the budget, - taking your brand to the next level

SFB is a digital agency of specialists only. We always strive to be the best and most professional - with a clear strategy and precise execution - so your brand grows consistently and profitably.

+

Already active?

We run a full audit of your existing activity, end to end, and show you exactly how to push performance and profitability.

+

Starting from scratch?

We build you a precise strategy and plan from the ground up - focused on measurable results, not just exposure.

Book a call
Shay Cohen, founder of SFB
Trusted by leading brands
Platforms
Google AdsGoogle AnalyticsGoogle Tag ManagerShopifyFacebookTikTokYouTubeLinkedInWordPress

What is a marketing and advertising audit? A paid diagnostic with a defined scope that examines the whole system from ad to revenue: campaigns, creative, site, measurement, CRM and sales. You finish with a status picture, ranked findings and a 90-day plan. This is not a free check.

Signs your marketing system needs a review

You invest in advertising but it's unclear what works, results are stuck or declining with no explanation, you're considering switching agencies, or you're planning to scale budget and want to know the money won't be wasted.
Ad to revenue

The path from ad to revenue

  1. 01

    Ad & campaign

    Campaign structure, keywords, audiences, ads and creative - what brings the traffic.

  2. 02

    Site & landing pages

    Product pages, checkout and UX - where visitors abandon.

  3. 03

    Measurement

    GA4, GTM and conversion tracking - whether the data is even reliable.

  4. 04

    Leads & CRM

    The lead-to-CRM connection, lead quality and sales process - where the deal leaks.

Why it matters

Auditing the campaign alone vs a full audit

A full audit (us)

  • From ad to actual revenue
  • Includes site, measurement, CRM and sales
  • Finds where the money truly stalls

Campaign audit only

  • Sees only the ad account
  • Misses problems after the click
  • A fine campaign that still doesn't sell
Scope

What we check

Google Ads and Meta Ads account audit
Campaign and budget structure
Keywords, audiences and ads
Creative and value proposition
GA4, GTM and conversion tracking
Merchant Center where relevant
Landing pages, product pages and checkout
The lead-to-CRM connection
Lead quality and the sales process
Wasted budget and growth opportunities
Deliverables

What you get at the end

01

A clear status picture

Where your marketing is strong and where the money stalls, in plain language.

02

Ranked findings

Every finding ranked by urgency and impact, so you know what to fix first.

03

A 90-day plan

A structured, prioritized action plan for the next three months.

04

A session with Shay

Findings and action recommendations presented personally by Shay Cohen.

Who this is for

Companies and brands with existing advertising activity, businesses considering switching agencies, marketing managers who want a second opinion, and companies planning to scale budget.
FAQ

Questions about the service, answered here

No. A paid product with a defined scope: an end-to-end review, ranked findings and a 90-day plan.

The whole path: creative, site, product pages and checkout, GA4 and conversion tracking, the lead-to-CRM connection and the sales process.

The audit ends with an action plan. You can implement it yourself, or continue together.

The scope is defined in advance. After gathering access we run the review and present findings with Shay.

Yes. An external, independent opinion finds weak points and opportunities, whether you stay or not.

Solutions

Ready to take your brand to the next level?

Leave your details and we will get back to you shortly.

No salespeople - directly with Shay