What is a marketing and advertising audit? A paid diagnostic with a defined scope that examines the whole system from ad to revenue: campaigns, creative, site, measurement, CRM and sales. You finish with a status picture, ranked findings and a 90-day plan. This is not a free check.
Before scaling the budget,find where the money stalls
A Marketing Audit is a focused diagnostic for businesses that invest in advertising but lack a clear picture of the problem. It examines the whole path from ad to revenue, and ends with a status picture, priorities and a 90-day action plan.
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About Us
Before scaling budget, understand where the money stalls
A campaign can look fine and still fail to generate revenue, because the problem is after the click. We examine the whole path from ad to revenue, and deliver a status picture and a 90-day action plan.
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Results stuck?
We'll run an end-to-end audit, find where the money stalls, and rank findings by urgency and impact.
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Before scaling budget?
We'll make sure the infrastructure is ready for growth, so every extra shekel works instead of being wasted.
Trusted by leading brands
Platforms
Google AdsGoogle AnalyticsGoogle Tag ManagerShopifyFacebookTikTokYouTubeLinkedInWordPress
Complementary services
Strategy and growth services that strengthen this activity and grow the result from the same budget.
A fine campaign that doesn't sell - that's not a campaign problem.
The money usually stalls after the click: site, measurement, leads and sales. That's why we check the whole path, not just the ad account.
Signs your marketing system needs a review
You invest in advertising but it's unclear what works, results are stuck or declining with no explanation, you're considering switching agencies, or you're planning to scale budget and want to know the money won't be wasted.
A good audit doesn't stop at a list of problems. It ranks them by how much each one costs you and how fast it can be fixed, and turns that into a clear 90-day action plan. So you know exactly what to fix first, before investing another shekel in advertising.
Ad to revenue
The path from ad to revenue
- 01
Ad & campaign
Campaign structure, keywords, audiences, ads and creative - what brings the traffic.
- 02
Site & landing pages
Product pages, checkout and UX - where visitors abandon.
- 03
Measurement
GA4, GTM and conversion tracking - whether the data is even reliable.
- 04
Leads & CRM
The lead-to-CRM connection, lead quality and sales process - where the deal leaks.
Why it matters
Auditing the campaign alone vs a full audit
A full audit (us)
- From ad to actual revenue
- Includes site, measurement, CRM and sales
- Finds where the money truly stalls
Campaign audit only
- Sees only the ad account
- Misses problems after the click
- A fine campaign that still doesn't sell
Scope
What we check
Google Ads and Meta Ads account audit
Campaign and budget structure
Keywords, audiences and ads
Creative and value proposition
GA4, GTM and conversion tracking
Merchant Center where relevant
Landing pages, product pages and checkout
The lead-to-CRM connection
Lead quality and the sales process
Wasted budget and growth opportunities
Deliverables
What you get at the end
01
A clear status picture
Where your marketing is strong and where the money stalls, in plain language.
02
Ranked findings
Every finding ranked by urgency and impact, so you know what to fix first.
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A 90-day plan
A structured, prioritized action plan for the next three months.
04
A session with Shay
Findings and action recommendations presented personally by Shay Cohen.
Who this is for
Companies and brands with existing advertising activity, businesses considering switching agencies, marketing managers who want a second opinion, and companies planning to scale budget.
Checkpoints
The checkpoints we review
Campaign
Structure, audiences, keywords and ads
Site & checkout
Where visitors abandon
Measurement
Reliable GA4 and conversion tracking
Leads & sales
From lead to closed deal
FAQ
Questions about the service, answered here
No. A paid product with a defined scope: an end-to-end review, ranked findings and a 90-day plan.
The whole path: creative, site, product pages and checkout, GA4 and conversion tracking, the lead-to-CRM connection and the sales process.
The audit ends with an action plan. You can implement it yourself, or continue together.
The scope is defined in advance. After gathering access we run the review and present findings with Shay.
Yes. An external, independent opinion finds weak points and opportunities, whether you stay or not.
Solutions
Ready to take your brand to the next level?
Leave your details and we will get back to you shortly.
No salespeople - directly with Shay