Advertising in the
USA

Here are some important tips for service providers that are important to know:

Define your target audience:

• It is important to clearly define your target audience.
• What area do you operate in, certain neighborhoods or specific areas.
• What services do you focus on - it's important to be super focused, quite a few service providers who turn to us offer over 10 different types of services which is nice but not focused. If there is the right budget it is also possible to advertise 30 services but must be realistic.
• What are the needs and desires of your potential customers?

Keywords:

• Choose relevant keywords that match the services you offer and the searches of your potential customers.
• Do a thorough research and choose the keywords that, on the one hand, will be with purchase intent but on the other hand will not deplete your marketing budget.

posters:

• Creating ads with converter monkeys is an art, take care to create attractive and interesting ads that will stand out from your competitors.
• Use short and clear titles and descriptions and you will see your advantages and what sets you apart from the competition.

Landing page - one of the important parts:

• Make sure the pages your ads lead to are professionally designed and easy to use.
• Provide clear and concise information about the services you offer - there is no need for a Megilat Esther landing page.
• Add a clear call to action, such as “Contact us today” or “order immediate service.”

Track results:

• It is important to monitor the results of your advertising campaign to make sure it is effective.
• Use Google Ads tools to track data like clicks, impressions, and conversions.
• Optimize your campaign based on the data you receive and not just send and forget.

Marketing for businesses and companies

Before diving into the worlds of advertising in the United States, it is important to preface a few words about marketing in general. Marketing is a tool available to a company, with the aim of attracting potential customers to it. Marketing is structured in several stages. Sometimes, it will be necessary to start marketing from the most basic stages. In other cases, the marketer will be able to start from advanced marketing stages, depending on the market and the situation in which the company is.

The classic marketing steps are the creation of awareness and recognition of the product, the creation of a need in consumers, the creation of modeling and positioning for the product in relation to competing products and persuading the choice of the particular product. The reasoning behind the steps, simple. To lead a consumer to the purchase of a product, he should initially familiarize himself with this product. After that, he should feel at his disadvantage and to the face that the product could have done him good. Only at this stage will he consider options for the purchase of the product and decide between them.

There are products that everyone knows and even knows the need for. Because of this, marketers of those products will be able to start with advertising at the positioning and differentiation stage. Thus, a bank, for example, will not have to inspire in consumers a sense of need for a bank but rather make it clear to them why the bank is better than other banks. On the other hand, a company that has developed a unique mouth-shaped toothbrush will first need to expose consumers to the product and explain to them why they need it, before they can convince the consumer to purchase the product.

The conclusion from all of the foregoing is that the advertiser must know the market to which it enters and start publishing according to the relevant stage. Does it have to generate awareness and a sense of need, or does positioning and differentiation. Also, the advertiser needs to analyze who the target audience of the product is. Which consumers does it appeal to. After this analysis, the advertiser will be able to advertise the product in a dedicated way to those consumers and will not waste its resources to the void.

Marketing Platforms

Another fateful question in which the advertiser is required to decide, is on which platforms to market the product. WHETHER TO DEPLOY BILLBOARDS IN THE DESTINATION COUNTRY, ADVERTISE ON YOUTUBE, THE SEARCH NETWORK, THE TABULA CONTENT PLATFORM OR CALL A NETWORK AUTHORITY TO PROMOTE THE PRODUCT. The advertiser will need to understand where the potential customers are consuming content and publish accordingly.

Principles of advertising in the United States

Once we have understood all that has been said, we have nothing left but to apply it to the American market. When a business owner wants to advertise in the United States, he must conduct a thorough research regarding the contemporary market of the product in the country and usually also at the neighborhood level, do not forget that the number of people in each neighborhood in the United States can be 3 times that of a city in Israel. It must create a segmentation, first and foremost, geographically and according to US states. Then, he must analyze who the potential customers are in the US market, whether they are aware of the product and the need for it, and so on.

Big sales days

In the US there are sales days that any company that advertises there must recognize.

New Year's Day

Most of the time, not all physical stores will do sallies on this day, but large sites like Amazon, Target and other huge companies will give discounts and promotions on a large variety of products.

Martin Luther King Jr. Dag

At this time, most sales in the field of clothing, cosmetics and beauty and home products should be expected.

Valentine's Day

On Valentine's Day you will find lots of jewelry sites whether engagement rings, earrings, bracelets and fashion launch huge promotions on their jewelry range.

Easter

Easter, at this time most often the promotion lasts for about a week on clothing and especially for children, suits and more.

Mother's Day

Mother's Day, already a few weeks before Mother's Day, sales sites and jewelry and perfume stores and other gift shopping sites will launch promotions in honor of Mother's Day.

Father's Day

Father's Day, because we deserve Shu too, don't we?

Here, too, operations will begin a few weeks before this day. Here, too, the promotions will be about gifts mainly for men of course, shoes, watches and wallets and more.

Hallowe'en

There are usually not too many promotions these days, but stores that have leftover supplies of costumes and candy will give discounts accordingly to get rid of the existing inventory.

Black Friday

Black Friday is known almost all over the world and everyone markets huge promotions on a large variety of products. Here there is no particular niche that does specific promotions, but rather each site launches promotions and usually starts this from the beginning of November.

Cyber Monday

Immediately after Black Friday comes Cyber Monday, here too there is no specific niche but you will usually find a lot of discounts on clothing and travel sites and in the field of travel and travel.

New Year's Eve

To end the New Year after Christmas, shops and sites offer discounts and promotions. Usually it starts from December 26 to January 1.

Digital Marketing

Research prior to publication in the United States

Americans are significant consumers of the Internet and social media. Which is why it is right to dedicate advertising efforts in the United States to digital advertising. You can choose from a variety of types of digital marketing, depending on the product you want to advertise. You can promote the site organically or inAdvertising on Google, post it on traditional social networks such as youtube, Advertising on Facebook AND TWITTER OR THE YOUNGER SOCIAL NETWORKS SUCH AS TIKTOK ANDInstagram.

Advertising companies in the United States

Every decision on where to publish, how to advertise and what exactly to publish will have a critical impact on the success of your advertising. You can conduct market research and come to decisions yourself, but you run the risk of going the wrong way, which will lead to losses instead of profits.

concluding

In summary, marketing is a tool in the hands of businesses and companies to expose their product to the public and increase its purchases. Marketing is structured in stages, with the initial stages being the creation of awareness of the product and a sense of need for it and then the marketer focuses on differentiating and positioning the product in relation to competing products. Advertising in the US requires in-depth market research, to be carried out by a company that specializes in this. Thus, you will improve your chances of success in advertising in the United States.