introductory
Client in the field of lending, loans for all purposes, loans against property.
Building converter landing pages and setting up a customer journey.
Design phase
The first step we have carried out is characterization of the target audience.
- Build different landing pages and converters for AB performance
- Experiments with different forms for the surfers to check what converts more and what less
- PMAX, SEARCH AND DISCOVERY CAMPAIGNS
- Remarketing through advertising on the media network
The results
- Already in the early days the campaigns started to yield dozens of leads a day
- After repeated optimizations of landing pages, campaigns and ads, we began to scale the advertising account
- Customer receives over 120 quality leads a day
