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Contact
Trusted by leading brands
With nearly a decade of expertise in the Shopify platform, SFB sets a high standard in managing campaigns for Shopify sites. We specialize in Google Shopping, running advanced Google Ads campaigns, and sponsored promotion on Facebook and Instagram — all to maximize results and return on investment for our customers.
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We will build shopping campaigns for you that will generate the maximum ROI for your website.
We will analyze the status of your account from a
We will make sure that the advertising budget yields the highest profitability
And we will significantly improve your conversion rate.
For those of you who already have Shopify one of the most important things is to take advantage of the tools that the system gives us to improve the performance of the store. Fortunately for you, you are not the only Shopify customers interested in promoting their website. Since this is the case and since this is the face of things, the company itself has developed tools that help businesses.
First of all, the company has created a direct interface between its sites and Google and Facebook, which greatly facilitates advertising on these platforms, as well as a more qualitative measurement. Promoting shopping sites on Google, especially shopping, is critical to your business. This is because potential customers looking for products to purchase online will often start their way on the world's largest search engine. As long as you don't appear in one of those first shopping tabs, customers interested in your product won't be able to enter the site from a general Google search.
In addition, Shopify website owners have the option to connect all their products with the click of a button to Google Merchant for advertising on Google Shopping. Thus, with each addition or update of a product, your product feed, which is on Google Merchant and advertised on Google Shopping through the Google Ads advertising platform, will be updated automatically without your intervention at all.
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Shay Cohen, founder and CEO of SFB Digital Marketing.
Icomers, Shopify, and more has been living and breathing for over 10 years, specializing in building data-driven performance strategies for brands, companies and startups in Israel and around the world.
Established the SFB with a clear goal:
Build a results-focused agency — one that understands budgets, knows how to interpret data, and manages advertising moves that generate accurate ROAS and don't click on the name of the report.
Shi personally leads the strategic directions of our key clients, a full partner in the planning and thinking behind every move, and leaves no campaign until it delivers results.
If you're a brand looking for a true performance partner — not just an agency to manage your budget —
You will feel the difference from the first conversation.
There is a surefire way to place your site at the top of the Google results page and is advertising on Google Shopping. When you purchase advertising space on Google, you can select search terms and target audience for which the ad will appear at the top of the page.
Let's say, for example, you sell protein powders on your Shopify website. You can set that when men between the ages of 18 and 35 Google searches for fitness-related searches in general or protein powders specifically, an ad will appear promoting your beauty website. This way, you will ensure that you are at the top of the results page.
Shay is a true professional. I've worked with quite a few campaign managers and this is the first time I know that everything is managed and handled at the highest level, almost without my involvement. The results are impressive at every scale, in the amount of conversions, conversion costs and especially in the increase in the amount of quality traffic to the site. Best campaign manager I know.
Owner at KATOM QUALITY PRODUCTS LTD
A true pro! Always available, always monitoring the activity in the business, and in general a positive guy, glad that the promotion activities of the site and the business are in good hands and professional champion
Owner at Superlocksmith
If you are looking for a professional marketing professional, with broad professional knowledge, and you would really enjoy working with him, we recommend contacting Shea. Beyond the tremendous promotion that Shi has brought to our business, on every Google, Facebook and Instagram platform, Shi has also taken the trouble and knowledge and directed us in other areas related to our business and that have contributed to the promotion of our business no less.If I want to describe the communication in front of Shi in a few words, then before meeting with Shi I feel like I am meeting with my business owner.
Owner at VY
Shi is a true professional, a master in everything related to Digtil marketing from seo, ppc on google and also facebook. Communication with Shay is open and his availability sometimes surprises me. A great pleasure to work with! If you want to do a favor for your business on the digital marketing side, take Shay!
Digital Manager at Sand Pal
We started with a sponsored promotion Shai and very quickly transferred to Shea our organic promotion too.We found a thorough person at crazy levels, sharp, does not give up the details and knows how to work with goals unlike other promoters that unfortunately we have been burned out of.There are no magic solutions. There is thorough work with small successes on the way and one huge success after a period of time. Highly recommended.
Owner at GoGood
Highly recommended, Shi is a champion in his field and helped me drastically change the results of the advertising campaigns, with a clear and detailed explanation so that I can continue to manage it on my own.
Digital Manager at Greenmix
An excellent advertising company, Shay Owner and Anat take care to do constant work and research regarding extracting maximum results from budgets
Owner at Yclean
I have been working with Shi for a while, always available and gives a professional and fast response.
Beyond managing the campaigns, explains to me what's behind the numbers and helps me see the business picture clearly.
Reliable service, personal and patient attitude and I feel like there is someone to trust.
Very pleased!
Owner at Skirtly
We are satisfied!
Doing the job properly, always available for any request/problem
Shay magic guy!
Digital Manager at Tom-House
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Starting from market analysis, audience, business model and competition.
Only after we understand the business and the goals -- we build the course of advertising.
We pre-define success metrics: ROAS, CPA, AOV, conversion rate, and more.Because without a target — you can't be precise.
Build custom campaigns — from the audience to the creative.There are no temples. There is a smart advertising setup that is connected to the goals.
Custom Live Dashboard, monthly reports, continuous communication with the campaign manager.
You don't guess what's going on, you see it.
They don't rest on numbers. Test, improve, restore successes and reduce waste.
The goal is not to produce a campaign -- but to generate profit.
We're connected to every system -- Google, Meta, GA4, CRM -- so you can know what works and what doesn't.
No guesswork. Just analysis that leads to decisions.
You are in direct contact with whoever is actually running the campaign. Not a service center. Not “client manager”. Only those who know, do, and bring a result.
We are available in shared chat. You don't have to wait for an email or an appointment. There is direct contact with the staff.
You get a live monitoring system. Every click, every conversion, every pound — is reported in real time.More than once a month. Not with delays.
Beyond organized reports, you'll find analyses, ideas, recommendations and business understandings.Because in the end, it's not just advertising — it's strategy.
Organic SEO on Google Focuses on Search Engine Optimization (SEO), which aims to improve the positioning of the site in unfunded search results. This includes using relevant keywords, creating quality and interesting content, improving the user experience on the site, and optimizing technical features like website speed and mobile phone compatibility. It is important to remember that organic promotion is a long-term process that requires constant and constant work, but the results it brings can be significant for the growth and success of the business. Through a combination of SEO strategies tailored to Shopify, it will be possible to attract quality and relevant traffic that will contribute to increasing sales and strengthening your brand on the network.
One of the most powerful tools and actually costing divorcees compared to sponsored advertising is mailing!
If you are a store with a line of products and not just one product, it is very important to keep in touch with your customers continuously, whether through value given to the customer or through sales sales during holidays and sales days each year.
If you already have a mailing list of several hundred or thousands if not more, you have a huge asset in your hand that by building a work plan for quarterly or semi-annual mailing, you can maximize sales from existing customers and even bring new customers into the business with them.
A mailing system that I personally use for my clients is that of Flash, it is an advanced system in which you can create funnels using the email and also sending SMS to customers, as well as any automation you can dream of to optimize your time.
A platform that allows you to enter your product information so that Google can display it in shopping ads.
An automated file or connection that transmits product information (name, price, image, etc.) to Google Merchant.
A unique identifier for each product in the feed — essential for optimization and performance tracking.
A standard product code that Google uses to identify products and improve matching.
Price for each click you paid.
THE PRODUCT TITLE THAT APPEARS IN THE AD — IT IS IMPORTANT THAT IT IS CLEAR, DESCRIPTIVE AND INCLUDES KEYWORDS.
Internal category that you set up to organize your products (not the same as Google's category).
Custom labels that allow you to mark product groups by seasons, profit margin, promotions, etc.
Value of conversions obtained from the product — used to measure return on investment (ROAS).
An index that shows how much income was received from each shekel invested in advertising.
A smart hand strategy that tries to raise or lower the hand according to the likelihood of conversion.
A campaign that combines Shopping, Search, YouTube, Discovery and more ads — with concentrated performance.
Personally - I hate popups but what do we must sometimes notify our customers of a promotion we have on the site...
Be sure to use popup moderately, do not turn on the popup once another page loads in the store, just once when entering your store and that's it (until the next time they create another session with the site).
Also, make sure that the close button is clearly visible for the convenience of the user when it is closed so that he can continue browsing the site as usual without interruptions.
Another important and essential marketing tool, which can be used more easily on Shopay websites, is the use of data, that is, data. To know where to advertise, how much to advertise, whether to focus on consumers' awareness and sense of need or on the moments of choice between their options, it is important to have as much information as possible about your portfolio of potential consumers.
You will want to know who are those customers who entered the site, examined the products and decided not to buy. It is important that you know at what point they left the site — after putting products in the shopping cart, before and so on. You will want to know what are the characteristic lines of the customers who buy the products, and more. All of this will allow you to fine-tune your marketing efforts.
Shopify provides its customers with the possibility of downloading said information from the site. The site tracks users through cookies and you will enjoy the valuable information.
Shopify offers a convenient and intuitive interface, which makes the promotion process easier, even for beginners.
Shopify provides built-in tools for organic promotion, such as the ability to edit titles, meta descriptions, built-in schemas, which helps promote the site in search engines.
You can easily integrate with built-in one-click integrations with social media platforms and utilize them to promote the site.
Shopify's system provides detailed data and analytics, probably one of the best I've seen from any other platform. THAT HELP UNDERSTAND USER BEHAVIOR ON THE ICOMARS WEBSITE AND IMPROVE CONVERSION RATES AND CAMPAIGNS.
Shopify requires a monthly fee+commission for each sale you make (like Amazon) and sometimes additional payments for advanced plugins or features.
There are limitations on the level of customization that can be made in templates and design, with respect to other platforms. The one that will probably need a key from you if you want customized changes.
Promoting shopping websites is critical to the success of companies that run ecommerce websites. There are many shopping sites in Israel in 2022, and without a special highlight of your store, you will find it difficult to succeed. Below we will present general information about this platform and then dive right into the ways to promote shopping websites.
Shopify is a huge Canadian company, specializing in ecommerce. The company allows business owners to create, based on both simple and complex templates for those with a slightly deeper pocket, a website for their business that includes diverse clearing options, a modern design, a robust and stable website with almost no interruptions and falls unlike other ecommerce platforms and lots of pizzerias to help you be at the forefront of technology. Thus, a business owner who wants to build himself a website through which customers can purchase products, will open an account at Shopei and build himself the website for his business. Through the site, customers will pay for the products and the money will go to you, the business owners.
Shopify company is gaining momentum around the world. It holds almost a quarter of the market share of iCommerce platforms and the company continues to grow and grow. Many of the largest companies in the economy use Shopay's online clearing services to receive online payments from their customers.
Originally, the company focused on building sites with clearing options for businesses to sell clothing. Today, however, the company has spread wings and is used by businesses from all branches of the economy. The Canadian company operates in most countries of the world and improves the online shopping experience for all of us.
In summary, promotion of Shopify sites can be done in several ways. Use sponsored promotion, your mailing list and, of course, the tools at your disposal in Shopify.. Also, use the data provided by Shopify to improve your website sales performance.
You've set up a virtual store and you realize that Google advertising is one of the most important traffic sources for your business.
In this article we will talk about important parameters that must be taken into account when promoting a virtual store in order to successfully bring customers
Google Merchant is a free Google tool that helps online businesses display their products in Google search results, Google Shopping, and more.
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