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Trusted by leading brands
SFB is an advertising agency with only a team of experts, we provide Google advertising services with a clear strategy and campaigns that will only make your business grow.
We always strive to be the best, the most professional, with excellent performance, personal attitude and a high level of customer service. Most importantly, an amazing team that has only one goal - that your business grow consistently and be profitable.
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Build effective campaigns for you
That, thanks to our advertising specialists, you will generate a maximum return on investment.
We will analyze the status of your campaigns from A-Z
And we will make sure that the advertising budget yields the highest profitability.
Nice to meet you, Ani Shi, founder of SFB, a Google advertising agency specializing in data-driven growth.סוכנות פרסום בגוגל המתמחה בצמיחה מבוססת-דאטה.
We're not talking about “clicks” -- we're measuring ROAS, CPA AND AOVCheck out what really drives your profit.
At SFB, we work with brands, companies and marketing teams who understand advertising — but want to reach the next level: Accurate performance, budget control, and funnels that produce a result.
We're not into miracles. We build a process, base decisions on data, And bring a result that you see in the profit line.
Shay Cohen, founder and CEO of SFB Digital Marketing.
Live and breathe sponsored advertising for over 10 years, specializing in building data-driven performance strategies for brands, companies and startups in Israel and around the world.
Established the SFB with a clear goal:
Build a results-focused agency — one that understands budgets, knows how to interpret data, and manages advertising moves that generate accurate ROAS and don't click on the name of the report.
Shi personally leads the strategic directions of our key clients, a full partner in the planning and thinking behind every move, and leaves no campaign until it delivers results.
If you're a brand looking for a true performance partner — not just an agency to manage your budget —
You will feel the difference from the first conversation.
Shay is a true professional. I've worked with quite a few campaign managers and this is the first time I know that everything is managed and handled at the highest level, almost without my involvement. The results are impressive at every scale, in the amount of conversions, conversion costs and especially in the increase in the amount of quality traffic to the site. Best campaign manager I know.
Owner at KATOM QUALITY PRODUCTS LTD
A true pro! Always available, always monitoring the activity in the business, and in general a positive guy, glad that the promotion activities of the site and the business are in good hands and professional champion
Owner at Superlocksmith
If you are looking for a professional marketing professional, with broad professional knowledge, and you would really enjoy working with him, we recommend contacting Shea. Beyond the tremendous promotion that Shi has brought to our business, on every Google, Facebook and Instagram platform, Shi has also taken the trouble and knowledge and directed us in other areas related to our business and that have contributed to the promotion of our business no less.If I want to describe the communication in front of Shi in a few words, then before meeting with Shi I feel like I am meeting with my business owner.
Owner at VY
Shi is a true professional, a master in everything related to Digtil marketing from seo, ppc on google and also facebook. Communication with Shay is open and his availability sometimes surprises me. A great pleasure to work with! If you want to do a favor for your business on the digital marketing side, take Shay!
Digital Manager at Sand Pal
We started with a sponsored promotion Shai and very quickly transferred to Shea our organic promotion too.We found a thorough person at crazy levels, sharp, does not give up the details and knows how to work with goals unlike other promoters that unfortunately we have been burned out of.There are no magic solutions. There is thorough work with small successes on the way and one huge success after a period of time. Highly recommended.
Owner at GoGood
Highly recommended, Shi is a champion in his field and helped me drastically change the results of the advertising campaigns, with a clear and detailed explanation so that I can continue to manage it on my own.
Digital Manager at Greenmix
An excellent advertising company, Shay Owner and Anat take care to do constant work and research regarding extracting maximum results from budgets
Owner at Yclean
I have been working with Shi for a while, always available and gives a professional and fast response.
Beyond managing the campaigns, explains to me what's behind the numbers and helps me see the business picture clearly.
Reliable service, personal and patient attitude and I feel like there is someone to trust.
Very pleased!
Owner at Skirtly
We are satisfied!
Doing the job properly, always available for any request/problem
Shay magic guy!
Digital Manager at Tom-House
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Starting from market analysis, audience, business model and competition.
Only after we understand the business and the goals -- we build the course of advertising.
We pre-define success metrics: ROAS, CPA, AOV, conversion rate, and more.Because without a target — you can't be precise.
Build custom campaigns — from the audience to the creative.There are no temples. There is a smart advertising setup that is connected to the goals.
Custom Live Dashboard, monthly reports, continuous communication with the campaign manager.
You don't guess what's going on, you see it.
They don't rest on numbers. Test, improve, restore successes and reduce waste.
The goal is not to produce a campaign -- but to generate profit.
We're connected to every system -- Google, Meta, GA4, CRM -- so you can know what works and what doesn't.
No guesswork. Just analysis that leads to decisions.
You are in direct contact with whoever is actually running the campaign. Not a service center. Not “client manager”. Only those who know, do, and bring a result.
We are available in shared chat. You don't have to wait for an email or an appointment. There is direct contact with the staff.
You get a live monitoring system. Every click, every conversion, every pound — is reported in real time.More than once a month. Not with delays.
Beyond organized reports, you'll find analyses, ideas, recommendations and business understandings.Because in the end, it's not just advertising — it's strategy.
The purpose of the information we bring you here is to help both new advertisers and those who already advertise on Google with simple but in-depth information about the advertising avenues on Google.
My name is Shay Cohen, and I own SFB With extensive experience inManage Google campaigns And has Google Partner certification.
As we all know quite a few business owners try to advertise on their own or have had bad attempts at advertising in the past, there are those who still try themselves and have already realized that it is necessary to let a professional do their marketing activities.
When a professional in the field does the digital marketing work it is done with Orderly work plan And marketing strategy after analyzing and recognizing the business/company they promote, and in this way — the results are not long in coming!
This is the daily budget of the campaign.
This is the status status of any campaign, “eligible” status is normal, and there are statuses such as Limited Bidding Method, Limited Budget, Denied Ads, and more, and each requires consideration but not necessarily action on your part.
It is a Google Ads measure that evaluates the effectiveness of advertising account settings and their impact on performance potential.
How many people clicked on your ads.
Price for each click you paid.
This is the total cost for the time range you have chosen to display.
The amount of conversions (phone call, near on the form, WhatsApp, site sale) you have achieved for each campaign.
The average cost of conversion. To calculate this value, the cost is divided by the number of conversions.
The sum of the values that you set for all conversions, in Icomers sites the setting is dynamic for sites with several products at different prices.
The average frequency with which an ad interacted led the surfer to convert.
The figure refers to the percentage of impressions of the search network ads that appeared in the most prominent position in a Google search.
Counts after each ad is viewed on Google ad networks.
The Google Ads system offers us a variety of Google advertising solutions such as: the search network, Media Network, youtube, Google Shopping and more.
At the same time, not everyone is suitable for every business, so it is important to carry out preliminary, accurate and comprehensive research depending on the product or service that the business offers, in order to first understand who your audience is, what characterizes it and where it is located on the network.
Google is the most popular search engine in the world, with over 3.5 billion searches a day. With so many people using Google to find information, products, and services, Google Ads can be a great way to reach your target audience and increase the turnover and profitability of your business. So let's explore the benefits of Google advertising.
קידום ממומן במערכת של גוגל אדס נותן לחברות ועסקים את האפשרות להופיע בתוצאות החיפוש במנוע החיפוש של גוגל ע"י הקמת קמפיין ובחירת מילות מפתח מתאימות המאפיינות את השירותים או המוצרים שבעל העסק מוכר ובכך להופיע בכל פעם שלקוח פוטנציאלי מחפש אחר ביטויים אלו, או לקדם ברשת המדיה (רחבי האינטרנט) ולהציג באנרים או מודעות טקסט באתרים ובשטחי פרסום אחרים.
אלו הדברים שיש לקחת בחשבון בשביל להתחיל לקדם בגוגל בצורה מקצועית:
כמובן שישנם עוד דברים בשביל להתחיל לקדם בגוגל אך אלו באופן כללי המצרכים הבסיסיים בשביל להתחיל.
Google Ads allows businesses to target specific keywords that their ideal customers are looking for. By appearing at the top of search results, businesses can reach people who are actively searching for their products or services.
Example:
When a customer searches Google for “gifts for employees” they will see 4 first results with the caption sponsored As shown in the picture I attached. These results are triggered by tricking the user who searches for this phrase and showing him a relevant ad and, of course, directing him to a landing page that matches the ad and the service he was looking for.
The audience tirgot options are:
As you understand, the Tirgut options are broad but very focused with proper research and construction of the audiences based on your needs and can be reached with them to a targeted target audience.
Using Google Ads, businesses can set a daily budget for their campaigns and pay only when someone clicks on their ad. This makes it easier to control your advertising expenses and ensure you get a good return on investment.
Google Ads provides detailed analytics that allow businesses to track the performance of their campaigns. This includes information about clicks, impressions, click-through rates and conversions (which is just a nutshell of the data).
By analyzing this data, businesses can optimize their advertising campaigns and improve their results over time.
Even if someone doesn't click on your ad, simply seeing it at the top of search results can increase brand awareness and help people remember your business when they're ready to make a purchase.
Unlike In the promotion of the organic That is where the results can arrive after 3 months and even a year or more in more competitive fields.
High quality and fast results are not long in coming in just a few days.
Our best way as businesses that want to sell our services or products is to be there exactly that the customer is looking for it in the Google search engine.
Each of us starts his way through Google, whether looking for a product, service and solution to one or another problem.
The search advertising model is based on pay-per-click (PPC), that is, paid only when a surfer clicks on your ad to go to the site, and not paid for exposure in Google's search engine.
In advertising on the search network, it is possible to define different objectives that Google will help us achieve, For example: Increasing traffic to the site, increasing sales in the online store or leads, all depending on the goals of the business.
Of course, it's always a good idea to choose the top goal — for example, if you have an image site that aims to get more leads in your search campaign, then choose a lead target.
If your website is an ecommerce and sells products online, choose a sales target.
Of course the selection of targets is only effective if you have the appropriate conversions set up properly whether it is completing a contact form or a transaction made on the site.
In search ads, it's not just titles and descriptions, you can add more information in ads called ad plugins, direct phone calls directly from the ad, business benefits, additional links to different areas of your site, and lots of plugins to help us produce the most effective ad for your business.
WIDE ADJUSTMENT — IT'S MORE ABOUT A PHRASE THAT'S VERY GENERIC AND THIS IS WHERE GOOGLE ADS COMES INTO PLAY BY NOT LIMITING IT IN TARGETING THE KEYWORDS. All in all, Google will always recommend that you make this adjustment, but verify — it really doesn't work for everyone.
Adaptation to expression — In this adaptation, the keywords you focus on should contain “in the phrase” (apostrophes), this adjustment is much more popular mainly at the start of a new campaign but in which a comprehensive keyword research is done so that you can get on the one hand more keyword ideas and on the other hand not to waste the budget on broadly matched phrases that will only consume a budget in the initial phase.
Precise fit Google will only run your ad if you have carefully searched for the keyword you added to the campaign. For example, if you select the phrase [shirt] only, then your ad will not run if the user adds a word before/after the phrase. For example, if they search for a striped shirt, so a phrase like this can fit the phrase “shirt” so if a surfer searches for a striped shirt/men's shirt/100% cotton shirt and more, your ad will act accordingly.
The campaign hierarchy is also very important for Google and in terms of campaign optimization and of course for you that the data is organized and not messy with all the adjustments in one ad group.
At the same time, it is necessary to regularly and preferably do a preliminary study of negative keywords, this will save you a lot of budget that will be spent at the beginning of the campaign, as well as budget optimization by spending only on relevant phrases.
Another method to improve a campaign on the Google search network is through the hand adjustments.
Adjusting by hand allows us to control the% in which we are willing to spend more or less depending on performance.
For example: Let's get that the 35-45 age cutoff yields you more conversions and a lower conversion cost than the rest of the age cuts.
We will add and say that women convert more than men but for men the cost of conversion is half as low.
From our side, what we can do is adjust the hand according to this data and other data that needs to be examined on the users who have entered your landing page.
Like increasing the hand for 25-45 year olds by 35% -- because as far as I'm concerned if they convert for me at a conversion cost that's good for the business and the quantity is nice -- I'm willing to pay more per click to get more exposure depending on that cut.
In the women's and men's example -- we could do an experiment and replicate a campaign/ad group to try separately the budget -- that way we could figure out whether we could convert more men at the same conversion cost without Google having the control to manage the budget between the sexes however it wants.
The steps to set up a Google Ads campaign for sponsored promotion
Before each launch of any campaign, one of the most important things is to understand what your goals are from the campaign.
Once you understand its goals be it in sales quantity, ROI, amount of leads, etc. It will be possible to set goals in accordance with the objectives.
Excellent! You have understood the goals and objectives of your campaign now it remains to track them in a measurable way so that we can understand the progress of the campaign and where you stand at each stage.
You can get information in the following article about Google Analytics 4 And implementations follow.
Let's take as an example a locksmith with a landing page.
The goal of this locksmith is to yield 250 calls/WhatsApp messages/leaving details on the form per month.
The use of the same business on the landing page is via phone, WhatsApp and form. Which means that we have the need to follow these metrics in the Google advertising system and also, above all, Analytics!
You have reached the integration stage, set up your campaign.
For the example, I will show you the way to set up a campaign on the search network and continue with the same example that we have talked about so far.
In the first step we will have to choose the destination where we want the campaign to yield us, in this case we want to obtain as many leads as possible. (There are cases when I do not choose a target, and it is even possible to continue without selecting a target for the campaign)
Choose the target you want to achieve with the campaign.
Here it is necessary to select the type of campaign in which we want to publish, in our case a campaign for the search network. (Later in the article I expanded information on the other types of campaigns)
In this section, you will be asked to choose the actions that will lead your campaign to achieve its goal. (Here, too, you can leave blank and continue without a choice)
Elected and named to campaign ” And we will press continue
An equally interesting part is choosing the method of hand with which to start the campaign.
Here quite a few people are also struggling with what to choose, after all, we want as many conversions as possible, right? This means hands/calls, etc... but if the account is new and there are no conversions accumulated in the system, it is advisable to start with manual cost per click.
In addition and in general it is advisable in most cases to start a campaign in which you have control of the costs per keyword so that you can adjust yourself according to progress. Of course, after enough conversions have been accumulated in the campaign, you can change the Bid method if you feel that you are “stuck” and cannot increase the amount of conversions within a given budget.
In Google's recommendations of course they will also offer you that sometime to replace the Bid method, but it is important not to rush and replace and make any recommendation one way or another since the data must be analyzed and understood whether this change is in your favor and can benefit or, God forbid, detract.
There are campaigning options in Google advertising and that is to carry out an experiment of a campaign so that you can route part of the budget to the campaign you will create that will be exactly like the current campaign only with a different hand and you can delimit this for a period of time so that you can know if it is worth changing the hand method or not.
In the tab a round of ads is desirable to leave as is.
In the tab of conversions Do you remember setting goals? Along with the objectives, you will be able to track those interactions that the users will think of as close to you... excellent! This is the time to set them up at the campaign level so that you can keep track of those events.
If there are no other types of conversions in your Google advertising account, you can leave the setting as it is and it will collect all the conversions you have already set up in your account.
*Please note that lead sites with forms or ecommerce sites are recommended to build an improved conversion that will better optimize your campaign.
In the part of networks ” Select the location where you want to appear with the campaign ads.
personally, I tend to uncheck the search partners and the scale grid. The reason is that once a budget comes out on these networks and because they are not on the search network but on search partners or they are on the media network — we have no information about which keyword has resulted in conversion or has been budgeted for at all.
If you want Publish on the media network — No problem, just develop a dedicated campaign for it.
Geographical location ” Select the cities/countries where you want to post.
To select specific cities for example in Israel go to To another location “Advanced” will open a panel where you will have to type a city and select it for Tirgut.
Choose the language your customers speak.
It is not necessarily true that they do speak the language as a mother tongue, but rather use that language in the browser itself.
Audience segments If your account has been creating campaigns/with the Google tracking tag for a while, Google will offer you to watch audiences based on your site's data.
This type of observation can later help you understand what interests your converting audience belongs to and adjust accordingly.
Dynamic ads ” You can enter the URL directly and set up a dynamic ad group, the purpose of which is to scan your entire site or pages of your choice and run the ad based on the relevant keywords that the page talks about on your site.
The advantage of this dynamic ad is the time saving mainly, but be aware that this group of ads must be followed closely to see that it does not mess up.
Start and End Dates” Assign an end date for your campaign or no set end.
Timing the display of ads ” If you are an ecommerce site then you will probably want to keep the campaign active 24/7, but let's say you are a physical store that only receives phone calls and closes at 18:00 and you do not have an answer after business hours then it is best to set times and hours of running the campaign so that the budget is managed and spent at the most appropriate times for you.
Campaign URL options ” In this section you can add different values that you want to follow as soon as the user clicks on the ad.
Define the keywords that we want to associate with the ad group.
PERSONALLY AND PROFESSIONALLY, THIS IS NOT THE PLACE TO THROW YOUR KEYWORDS AWAY, BUT TO DO EXTENSIVE AND IN-DEPTH RESEARCH ON THE KEYWORDS IN GOOGLE TOOLS AND OTHER TOOLS AS WELL, AND ONLY THEN ADD THE PHRASES TO YOUR AD GROUP.
Types of manifestations:
Wide fit ” As the name implies, if you choose to target for example the word locksmith, even if the user searches Google for a locksmith course your ad may appear, hence it can be inferred that this match is not the most correct in most cases.
Adaptation to expression ” This adjustment involves adding “quotation marks” between the phrase for example “car locksmith”, in this situation you make sure that phrases that you will be charged for that are not related to the majority (it is advisable to follow of course) will help you with an example to appear in a phrase such as a Kia car locksmith.
Precise fit ” Even here as it is called, parentheses must be used to define it for example [car locksmith] which will cause this expression to appear only and no other expression except for example [car locksmith], etc.
The ad that will be displayed must be created, this ad is called a responsive ad because several titles and several descriptions can be inserted in it and they will appear in different variations depending on the performance of the ad.
Regular ad ” Can be established once the campaign has been established but note that it is going to go out of use very soon.
A very important part is Google's ad plugins.
With it, you can capture a larger real estate space, convey more messages more clearly in the ad, and much more.
Advertising on the Media Network Gives us the ability to publish banner ads or banners with text at the same time and more on websites and applications throughout the network.
For example: Say and your business offers jackets for the winter, and there is an excellent article site on the topic of tourism in winter areas or even skiing and has a variety of quality articles.
If the same site is in the Google Advertiser Network, you can set up a campaign to have our ads displayed on that site.
This is an excellent way, since if you manage it professionally it is possible to reach new potential customers, increase brand awareness and increase business sales.
Additional areas for advertising and tiragots
In addition, it is possible to publish on the media network in places such as Gmail, YouTube and apps.
You can target campaigns by filtering demographics, site keywords, interests, location, and more.
There are other options among them as well Google Remarketing
For a brief summary: The media network is an excellent advertising channel to get back to the surfers who abandoned your site and did not convert, you can control how often our remarketing ads appear to the surfers who have left.
What better way is there than advertising through a video?!
Videos have entered our lives already from energy but are gaining momentum day by day and especially on social networks and I am talking here about Advertising on YouTube.
You know that you are watching a video on YouTube, whether it is on a computer or in an app and before watching, you are presented with an ad that is just waiting for the “skip” button!
Well, with managers, it's a little different.
If you're definitely waiting for the “skip” button, you probably haven't been targeted in the right way because you're not their target audience or simply because you have the product/service and don't want it.
In YouTube advertising, you can reach your target audience through a video that tells the story of the brand or that presents your product in the best way. It can be targetted by specific videos and channels, keywords, demographic filtering, interests, location, and more. This is to reach your target audience.
A SMALL EXAMPLE OF TIRGOT: IF, SAY, YOU HAVE A PREGNANCY WORKSHOP BUSINESS, YOU CAN TARGET AND LOGISTICS OF YOUNG MOTHERS, WHO HAVE ACTIVATED THE OPTION OF ADVERTISING IN THEIR VIDEOS SO THAT ADS ARE DISPLAYED AT THE BEGINNING OF THE VIDEO AND DURING THE VIDEO.
As said in the right place and at the right time.
Do you have an online store and are struggling to generate sales from the search network?
Why not present them simply at their best!
Advertising on Google Shopping Gives us the ability to advertise your store's products in the best way that only Google can and at the top of search results.
It aims to generate high exposure, increased in-store sales and a higher conversion rate.
Unlike search, Google Shopping can display your product with your business name, product image, price, description, and more. To advertise on Google Shopping you must first register To Google Merchant Googled. (Don't worry about the listing I'm doing for you as well)
Beyond search advertising and other advertising options, there are other creators you can embed in your ad, called ad plugins, to provide more information about your business and the service or product you sell.
Campaigners and business owners who advertise on Google have the ability to add various ad plugins (Google Ads plugins) such as, conversation plugin, sitelinks plugin, promotional plugin, benefits plugin, image plugin (relatively new) and more.
In this article, I'm going to give detailed information about the different types of Google ad plugins, how to get them, how you can add them to your ads, and how best to do it so that you increase your chances of selling more.
Not every business will use all plugins as each plugin is suitable for a different purpose, the plugins are also very useful for us in capturing a larger “real estate space” in the advertising space and making it convenient for the user to contact and get more information about the business without entering the landing page, increasing the click-through rate, and many other advantages that I will detail later in this article.
They can be set at the account, campaign, and ad group level.
Let's say you have 3 active campaigns on the search network, if you set up a call plugin that aims to appear directly in search results to give the user access to make a direct phone call, and the setting was made at the account level that is a level above the campaign, this plugin will be set to all 3 active campaigns.
You can of course set up a different call plugin for each campaign separately with a different number but we will immediately get to the detail about each plugin and how it can be used.
Google Ads extensions can be accessed at the account level by clicking on the “Ads & Plugins” tab and then clicking Plugins. You should see the following window:
Google has upgraded the shape of the preview and you can directly see what the ad plugins will look like in the preview.
It is important to know about the establishment of additives:
Note that the creation of the plugin or any plugin is done at different levels, that is — if you set up a plugin at the campaign level, the plugin will appear in all ad groups under that campaign.
Another example:
If you have set up an account-level plugin, the plugin will be displayed in all campaigns in the account.
Purpose of the plugin:
Give the user the ability to navigate to other pages on the site such as About, Contact, Product Category, and more.
You can also track conversions coming from sitelinks.
Possibility to schedule the times in which we want to display the plugin.
The way to embed the plugin:
We will go to Ads and plugins” Plugins” Blue button with +” and select the sitelink plugin
Choosing to what level we want to implement the plugin” and whether we will build a new one or use an existing one
At the bottom of the plugin options, you will be presented with the “Advanced Options” tab — you can prefer a mobile device that appears longer and you can also schedule the times when the plugin will be displayed.
Click Save” and you're done!
Purpose of the plugin:
To give us the ability to highlight the benefits of the business.
For example, an ecommerce website will want to show if it gives free delivery to your home, and there is a customer service chat available on the site and other benefits that any business can highlight.
The way to embed the plugin:
We will go to Ads and Plugins” Plugins” Blue Button with +” Featured Plugin Key Benefits
Choosing to what level we want to implement the plugin” and whether we will build a new one or use an existing one
Add advantages in each text field depending on the limited number of characters
Here, too, of course, you can schedule the time of appearance of the plugin
Click Save” and you're done!
Purpose of the plugin:
To give us the ability to highlight more details about our product or service.
For example — A website of digital courses will want to show the types of courses it delivers and thus create more relevance, both in the appearance of its ad to the appropriate users, and in the rate of clicks to the site and thus increase the chances that they will be purchased from us.
The way to embed the plugin:
WE WILL GO TO ADS AND PLUGINS” PLUGINS” BLUE BUTTON WITH +” SELECTED IN THE BUILT-IN INFORMATION PLUGIN
Choosing to what level we want to implement the plugin” and whether we will build a new one or use an existing one
Choose the type of title we want to highlight — for example courses
Add the appropriate attributes in the text fields according to the character limit
Here, too, of course, you can schedule the time of appearance of the plugin
Click Save” and you're done!
Purpose of the plugin:
Give the surfer the option to dial the business directly from the search engine.
If you have decided that all ads in all campaigns in your account need a call extension, it is advisable to set it once at the account level and it will catch you for all campaigns in your account.
The way to embed the plugin:
WE WILL GO TO ADS AND PLUGINS” PLUGINS” BLUE BUTTON WITH +” SELECTED IN CALL PLUGIN
Choosing to what level we want to implement the plugin” and whether we will build a new one or use an existing one
Select country” Add phone number” Select conversion action” Schedule if desired
Click Save” and you're done!
Purpose of the plugin:
Collect user leads directly from your ad
Excellent detail leaving plugin for increasing like the leads from the campaign (all depending on what you sell).
You can use the plugin not only in search campaigns but also On the Media Network, Discovery, and VCR.
The way to embed the plugin:
WE WILL GO TO ADS AND PLUGINS” PLUGINS” BLUE BUTTON WITH +” SELECTED IN THE LEAVE DETAILS PLUGIN
Choosing to what level we want to implement the plugin” and whether we will build a new one or use an existing one
We will add a title and description to the form, we will also add a relevant image that will attract the eyes of the surfer and convince him to leave details.
We will choose what details we want the surfer to fill in, it is very important to leave it as short as possible and simple usually only a name and a phone are enough. The autofill option can be selected so that there is a situation that Google does recognize the account in which the surfer has entered he can pump his data and automatically fill in his name and mobile.
If you want to filter customers for any reason, you can add American questions or questions with short answers that the surfer will have to answer.
The leads from the form can be linked via Zapier to one CRM software or another, or alternatively downloaded each time as an Excel file (note that the leads in the file can only be downloaded 30 days back)
Click Save” and you're done!
Purpose of the plugin:
Its purpose is to show the viewer the location of the business directly in your ad.
By clicking on the location plugin link in your ad, the visitor will be taken to your Google Maps address and will be shown more details about the business as you updated them. In addition, the user will also be able to call from there directly to the business.
The way to embed the plugin:
WE WILL GO TO ADS AND PLUGINS” PLUGINS” BLUE BUTTON WITH +” SELECTED IN LOCATION PLUGIN
Choosing to what level we want to implement the plugin” and whether we will build a new one or use an existing one
You will be presented with 3 options for choosing a location
Choosing a location from a collection that Google offers us, of course not all the locations are there but you can check and choose from there.
You can search for a Google My Business account by domain
Third and most recommended option is to link your Google Account to My Business already connected to your Google Ads account
If you are a campaigner and do not have Google access to that customer's My Business, you can request access to their account directly from the plugin.
Click Save” and you're done!
A fairly new Pitzer recently added to Google's ad plugins.
Purpose of the plugin:
Display an image in search ads
An image plugin will help your ad in Google search campaigns improve performance significantly if you use it correctly!
An image added to the text will increase your CTR (click-through rate) and, accordingly, conversions on the site.
It is important to choose images that will do favor with the ad and that it will be relevant and eye-catching of course. It is necessary to pay attention to Google's guidelines in terms of the image, 80% of which will be in the center of the image so that it does not crop you when it appears in the search, and keeping the resolution and aspect ratio as specified In the following link”
The way to embed the plugin:
WE WILL GO TO ADS AND PLUGINS” PLUGINS” BLUE BUTTON WITH +” SELECTED IN IMAGES PLUGIN
Choosing to what level we want to implement the plugin” and whether we will build a new one or use an existing one
You can add several images and not just one, it is important to separate the images with the ad and not put at the campaign level, depending of course on your account hierarchy and the different campaigns you run.
Click Save” and you're done!
Do you have an ecommerce website? Or do you sell professional services and do sallies from time to time? Excellent! Here is the place to make smart use of a promotional plugin.
Purpose of the plugin:
Keep your potential customers informed about promotions and deals when searching for your product or service.
You can schedule the extension according to the holiday or time range you decide.
For example — If you sell dog food then the main link of the ad will be to the category, say you have some product in that category that you have a 20% discount on and you want to highlight this directly in your ad, or alternatively you have a sale on all bags of food and you want to let the surfers know, so do so.
The way to embed the plugin:
WE WILL GO TO ADS AND PLUGINS” PLUGINS” BLUE BUTTON WITH +” SELECTED IN PROMOTIONAL PLUGIN
Choosing to what level we want to implement the plugin” and whether we will build a new one or use an existing one
You can choose the type of event from the list that Google will present to you if you want to associate it with any holiday or annual events of promotions in the world.
Then we select the language, then select the type of promotion — you can choose a discount rate, a cash discount, a discount of up to, and a discount of up to..
We will write down the name of the product or promotion and fill in the URL where we want the surfer to land by clicking on the promotion link.
It is possible to choose to make a special coupon that will be specific to Google and beyond the following that there are of course you can also associate the coupon with the one that came from a specific campaign or ad.
You can of course and it is very worthwhile to schedule the date of the promotion since it will not remain after the promotion has already been dropped from the site.
Click Save” and you're done!
Want to make a price carousel in an ad on the search network directly? This is the right supplement for you!
Purpose of the plugin:
Display a variety of products with information about them directly in the ad, using this plugin correctly will increase your CTR and conversions on your site.
Here too Google thought of us, because using such an extension with a carousel of prices can cause the surfer to click several times on several different products which will make us pay dearly but this is not the case, the billing method here is carried out in such a way that you will not be charged for more than 2 clicks in each exposure.
The way to embed the plugin:
WE WILL GO TO ADS AND PLUGINS” PLUGINS” BLUE BUTTON WITH +” SELECTED IN PRICE PLUGIN
Choosing to what level we want to implement the plugin” and whether we will build a new one or use an existing one
The planter cannot be presented in shekels, so it is not sure that it will be relevant for some of you.
If so, these are the things you can do with this amazing supplement:
You can choose a type — event, service, products and more.
Choice of price — That is, starting from, up to a sum of, an average, or none at all.
In each product, insert a title — amount — and a given time or unit — add a description and a URL to which the user will be directed.
Also here you can select a date range in which the plugin will be displayed
Click Save” and you're done!
The way to embed the plugin:
WE WILL GO TO ADS AND PLUGINS” PLUGINS” BLUE BUTTON WITH +” SELECTED IN PRICE PLUGIN
Choosing to what level we want to implement the plugin” and whether we will build a new one or use an existing one
The planter cannot be presented in shekels, so it is not sure that it will be relevant for some of you.
If so, these are the things you can do with this amazing supplement:
You can choose a type — event, service, products and more.
Choice of price — That is, starting from, up to a sum of, an average, or none at all.
In each product, insert a title — amount — and a given time or unit — add a description and a URL to which the user will be directed.
Also here you can select a date range in which the plugin will be displayed
Click Save” and you're done!
You have an app to download whether on Android or Apple, you will offer your customers to download it in your ad.
Purpose of the plugin:
Get the surfer to download your app and use it.
The way to embed the plugin:
WE WILL GO TO ADS AND PLUGINS” PLUGINS” BLUE BUTTON WITH +” SELECTED IN THE APP LINK PLUGIN
Choosing to what level we want to implement the plugin” and whether we will build a new one or use an existing one
We will look for the application in the search bar and select it.
We will add moving text to the action
We will select whether to exclude from tablet devices we can schedule the dates of presentation of the plugin.
Click Save” and you're done!
As you understand there are many benefits to the different ad plugins and they can help us significantly improve our campaigns and increase the form in which we are presented to the surfer as well as occupy more real estate space.
There are so many business owners and advertisers who choose to advertise on Google and the marketing tools they offer us. But unfortunately that's all they do!
What about campaign analysis? It's nice to look at some hits, exposures, click-through rate, conversions, etc... but between that and understanding the campaign and what made it succeed or lose it's already a whole other world.
At SFB, I run the highest level advertising campaign to get the maximum ROI.
We will connect your advertising account To Google Analytics To analyze the traffic of surfers from any traffic source. Figure out how long they stayed on the page, what path they did until the purchase or referral and if they abandoned — figure out exactly where and take care of it!
You can also connect and depend on the product or service we sell tools to track and monitor users within the site, where they clicked the most, where they had difficulty, and more.
In addition, we will create events for you by Google Tag Manager to keep track of every important event on your site that can help us make better decisions to improve performance and sales.
And as to how you do or define all these events — and don't worry, I'm the one who defines these events for you.
First of all, it is necessary to understand that advertising on Google is suitable for any advertising budget since the results correspond to it of course.
It is possible to understand with your monthly advertising budget what are the estimated results that will be possible to reach in the same advertising budget.
Google Adas system, does not set us a minimum amount that we must to start publishing.
True, every business would like to realize the full potential of their Google campaigns but not everyone realizes that it is not exactly lived and forgotten.
At SFB, we set up a business advertising campaign and custom planning aimed at reaching your business goals in any field.
It is important to understand that the management of an advertising campaign requires high professionalism, knowledge and considerable experience in order to maximize your advertising budget in the right and most profitable way for you.
Every first phone call a customer calls me, this is probably the first or second question a customer asks me — How much does Google advertising cost?
And the answer? Same always. There is no telling if no testing and research has been done or alternatively the advertiser with experience in your same niche and knows the monthly advertising costs.
Of course, you as a business owner have the responsibility to understand what the monthly marketing budget of the business is that you are able to spend.
Any advertising campaign we launch will be able to be stopped or paused depending on your advertising budgets at the time. Changes can always be made to the type of budget to change depending on the season or depending on a particular holiday.
Depends, first need to understand before each campaign launch what is the target of that campaign.
If this lead campaign involves making a phone call or leaving details on a sample form, an account is charged for each click that a surfer clicks on, whether it's through the search network, the media network, or any other advertising campaign. Since the fact that the surfer enters the site does not necessarily mean that he will leave details.
In the field of locksmiths for example, where advertising is carried out in the search network, it is possible to publish directly to the surfer the phone number to call without the need to enter the site and then we pay in this example only for a phone call. (Take this as an example since a locksmith does not have enough one advertising ad for a phone number.)
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It's about time! The WhatsApp add-on/asset to Google Ads for search ads has arrived. Surfers can be led directly to WhatsApp from the ad.
In this article we will answer a question that has been asked many times- who is Google marketing suitable for?
In this article you can find out if you are eligible for a Google advertising voucher of 1500 NIS
In this article we will talk about the Discovery campaign, explain what it is, give tips, explain its advantages and even teach you step by step to build your own campaign
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