44% growth in return on investment for tool shop

נתונים

person
Client
tools
category
Category
PPC Growth + SEO
calendar_month
Date
2023

introductory

We started the engagement with this tool company from the beginning of 2023.

There were a ton of measurement issues both through the site, in the new Analytics 4 that wasn't set up as well and up to a Google Ads advertising account that had no data sent.

Design phase

After characterizing a client with many of the problems, we began to solve them, and this was before we started publishing.

  • INSTALLING A PRO PLUGIN FOR ACCURATE MEASUREMENT FOR GOOGLE ANALYTICS 4
  • SENDING DOZENS OF ICOMARS EVENTS TO HELP US ANALYZE INSIGHTS LATER AND GET CONCLUSIONS
  • Improved conversion build for Google Ads to improve the accuracy of the information that goes to Google and improve the results of campaigns
  • We conducted an analysis together with the client on his top categories and profitability so that we know exactly what is most important for him to sell
  • We have picked separate campaigns for each category to optimize both optimization and budget in the auction so that it is always displayed

The results

Already in the second month of contracting, we managed to increase turnover, profitability and reduce the cost of advertising sales!

One of the most important things in the reception of any client is the characterization phase, if we do not know the client as well as he knows his business we will not know how to produce results for him with our professional knowledge.

And as you can see already in the second month we have increased our advertising budget by 25% simply due to the fact that we put in more money and remain profitable.

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