What is a Fractional CMO? A senior marketing leadership layer on a part-time basis, instead of a full-time VP of Marketing. Sets strategy and goals, controls budget, manages vendors and connects marketing to revenue and profitability. At SFB, delivered personally by Shay Cohen.
When a company needs a Fractional CMO
When there are several channels and vendors but no single senior owner of the full picture, when marketing feels disconnected from business goals, or when you need senior strategic leadership without the cost of a full-time hire.