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SFB Digital Marketing
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Enter a new market with a strategy,not a translation of your existing campaign

Entering a new market takes far more than translating ads. We build a phased move: research, message adaptation, channel selection, measurement infrastructure and a pilot that lets you learn the market before scaling budget. Experience across Israel, the US, the UK, Europe and Australia.

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About Us

Enter a new market with a strategy, - taking your brand to the next level

SFB is a digital agency of specialists only. We always strive to be the best and most professional - with a clear strategy and precise execution - so your brand grows consistently and profitably.

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Already active?

We run a full audit of your existing activity, end to end, and show you exactly how to push performance and profitability.

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Starting from scratch?

We build you a precise strategy and plan from the ground up - focused on measurable results, not just exposure.

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Shay Cohen, founder of SFB
Trusted by leading brands
Platforms
Google AdsGoogle AnalyticsGoogle Tag ManagerShopifyFacebookTikTokYouTubeLinkedInWordPress

What is international market expansion via digital advertising? A phased, data-driven move to enter a new market: market and competitor research, adapting the value proposition and messages, selecting platforms, measurement infrastructure and a pilot. You learn the market before scaling budget.

Why a campaign that works in Israel won't necessarily work abroad

Competition, price levels, audience behavior, value proposition and acquisition costs vary between countries. A message that wins in Israel can fall flat in the US. Translating ads is not an entry strategy.
Markets

Markets we operate in

IL
Israel
US
United States
UK
United Kingdom
EU
Europe
AU
Australia
Market-entry ladder

The market-entry ladder

  1. 01

    Research

    Analyzing demand, search behavior, competition and potential, and choosing a market and entry order.

  2. 02

    Adaptation

    Adapting the value proposition, localizing messages and creative, and selecting platforms.

  3. 03

    Pilot

    A controlled launch with measurement infrastructure and success goals, at limited risk.

  4. 04

    Expansion

    Only when the pilot meets its goals do we scale budget and expand.

The difference

Translating a campaign vs an entry strategy

Entry strategy (us)

  • Market research and value-prop adaptation
  • A controlled pilot with goals
  • An expansion decision based on data

Translating the existing campaign

  • The same message in another language
  • Assuming what worked here works there
  • High risk on a large budget
What's included

What the move includes

Market and competitor research
Demand and search-behavior analysis
Target market and entry order
Value-proposition adaptation
Localizing messages and creative
Advertising platform selection
A tailored funnel
Site and measurement infrastructure check
Pilot plan and success goals
Result analysis and expansion

Who this is for

Ecommerce brands, SaaS companies, B2B companies and Israeli businesses looking to expand into new countries in a controlled, data-driven way.
FAQ

Questions about the service, answered here

No. The focus is advertising strategy and market entry. Legal, tax and shipping should be coordinated with relevant professionals.

Israel, the US, the UK, Europe and Australia. The market for each brand is chosen by research and demand.

A controlled pilot lets you learn the market and acquisition costs at limited risk, before a large investment.

Usually yes, alongside localizing the messages. We check site and measurement infrastructure in preparation.

It depends on the market and brand. After research and preparation we launch a pilot, and decide the pace by results.

Solutions

Ready to take your brand to the next level?

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No salespeople - directly with Shay