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SFB Digital Marketing
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Your next growthis in the customers who already bought

Acquiring a new customer is only the start. We turn one-time buyers into repeat customers through automations, segmentation and behavior-based messaging, to grow revenue per customer, improve LTV and reduce dependence on new traffic.

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Brands that trust us

About Us

The big revenue comes from the customers who already chose you

Most brands pour everything into new customer acquisition and neglect those who already bought. We build the system that turns one purchase into a series, and grows the value of every customer over time.

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Have a customer base?

We'll map the journey, build segmentation and automations, and start extracting revenue from the base you already have.

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Just starting to build one?

We'll set up the infrastructure right from day one, so every new customer enters a journey that brings them back.

Shay Cohen, founder of SFB
Trusted by leading brands
Platforms
Google AdsGoogle AnalyticsGoogle Tag ManagerShopifyFacebookTikTokYouTubeLinkedInWordPress
Complementary services

Strategy and growth services that strengthen this activity and grow the result from the same budget.

What is ecommerce retention marketing? A marketing system for existing customers via email, SMS and WhatsApp that grows repeat purchases, AOV and LTV. Instead of paying again for new traffic, you extract more revenue from customers you already have.

A new customer costs money. A returning one costs an email.

Retention is the most profitable channel in a mature brand, because it leans on people who already chose you and know you.

Why retention

Acquisition vs Retention

Retention (profitable)

  • Grows value of customers you paid for
  • Recurring revenue at marginal cost
  • More resilient to rising media costs

Acquisition only

  • Pays for every customer again
  • Exposed to rising ad costs
  • High cost per shekel of revenue

Why ROAS alone isn't enough

ROAS measures the return on the first purchase, but the real profit is in the second, third and tenth. A brand relying only on new traffic pays a high price for every shekel of revenue.
Buying new traffic will always cost more over time, as competition for the audience grows. A brand with a strong retention system is less dependent on media prices, because a growing share of revenue comes from those who already bought. That's not just better profitability - it's stability.
Automations flow

The customer journey we build

  1. 01

    Welcome

    A welcome series that builds trust and encourages a first or repeat purchase.

  2. 02

    Cart & product abandonment

    Automations that recover customers who almost bought, before they leave.

  3. 03

    Post-purchase

    Post-purchase experience, review requests and precise upsell and cross-sell.

  4. 04

    Win-back

    Campaigns that bring back customers who stopped buying, before they switch.

What's included

What the system includes

Post-purchase journey mapping
Retention strategy
Segmentation by behavior and purchases
Welcome series
Cart and product-view abandonment
Post-purchase series
Repeat-purchase campaigns
Win-back for inactive customers
Upsell and cross-sell
Email, SMS and WhatsApp campaigns
Metrics

The metrics we manage

AOV
Average order value
LTV
Lifetime value
Repeat
Repeat-purchase rate
Revenue
Revenue from existing customers

Who this is for

Shopify and WooCommerce stores and ecommerce brands with an existing customer base that want to grow repeat purchases, revenue per customer and retention.
Growth levers

The levers that grow LTV

Repeat purchase

Bringing customers back to buy again

Upsell & cross-sell

Growing the value of every order

Segmentation

The right message for each customer type

Automations

Revenue that runs on autopilot

FAQ

Questions about the service, answered here

The larger the base, the faster the potential, but early brands benefit from building the infrastructure early.

Leading email and automation platforms that integrate with Shopify and WooCommerce, matched to your setup.

Paid brings new traffic. Retention grows the value of those who already bought. They complement each other.

It requires consent and compliance with platform rules and regulation. We build accordingly.

The first automations generate revenue within weeks, and the LTV impact compounds.

Solutions

Ready to take your brand to the next level?

Leave your details and we will get back to you shortly.

No salespeople - directly with Shay