What is ecommerce retention marketing? A marketing system for existing customers via email, SMS and WhatsApp that grows repeat purchases, AOV and LTV. Instead of paying again for new traffic, you extract more revenue from customers you already have.
Your next growthis in the customers who already bought
Acquiring a new customer is only the start. We turn one-time buyers into repeat customers through automations, segmentation and behavior-based messaging, to grow revenue per customer, improve LTV and reduce dependence on new traffic.
shopify
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About Us
Your next growth - taking your brand to the next level
SFB is a digital agency of specialists only. We always strive to be the best and most professional - with a clear strategy and precise execution - so your brand grows consistently and profitably.
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Already active?
We run a full audit of your existing activity, end to end, and show you exactly how to push performance and profitability.
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Starting from scratch?
We build you a precise strategy and plan from the ground up - focused on measurable results, not just exposure.
Trusted by leading brands
Platforms
Google AdsGoogle AnalyticsGoogle Tag ManagerShopifyFacebookTikTokYouTubeLinkedInWordPress
Why retention
Acquisition vs Retention
Retention (profitable)
- Grows value of customers you paid for
- Recurring revenue at marginal cost
- More resilient to rising media costs
Acquisition only
- Pays for every customer again
- Exposed to rising ad costs
- High cost per shekel of revenue
Why ROAS alone isn't enough
ROAS measures the return on the first purchase, but the real profit is in the second, third and tenth. A brand relying only on new traffic pays a high price for every shekel of revenue.
Automations flow
The customer journey we build
- 01
Welcome
A welcome series that builds trust and encourages a first or repeat purchase.
- 02
Cart & product abandonment
Automations that recover customers who almost bought, before they leave.
- 03
Post-purchase
Post-purchase experience, review requests and precise upsell and cross-sell.
- 04
Win-back
Campaigns that bring back customers who stopped buying, before they switch.
What's included
What the system includes
Post-purchase journey mapping
Retention strategy
Segmentation by behavior and purchases
Welcome series
Cart and product-view abandonment
Post-purchase series
Repeat-purchase campaigns
Win-back for inactive customers
Upsell and cross-sell
Email, SMS and WhatsApp campaigns
Metrics
The metrics we manage
AOV
Average order value
LTV
Lifetime value
Repeat
Repeat-purchase rate
Revenue
Revenue from existing customers
Who this is for
Shopify and WooCommerce stores and ecommerce brands with an existing customer base that want to grow repeat purchases, revenue per customer and retention.
FAQ
Questions about the service, answered here
The larger the base, the faster the potential, but early brands benefit from building the infrastructure early.
Leading email and automation platforms that integrate with Shopify and WooCommerce, matched to your setup.
Paid brings new traffic. Retention grows the value of those who already bought. They complement each other.
It requires consent and compliance with platform rules and regulation. We build accordingly.
The first automations generate revenue within weeks, and the LTV impact compounds.
Solutions
Ready to take your brand to the next level?
Leave your details and we will get back to you shortly.
No salespeople - directly with Shay