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The campaign can be excellent.If the feed is weak, products won't go far

The product feed is the data layer that Google Shopping and Performance Max rely on. We improve data quality, organize the catalog and connect the feed structure to campaign strategy and profitability.

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About Us

The campaign can be excellent. - taking your brand to the next level

SFB is a digital agency of specialists only. We always strive to be the best and most professional - with a clear strategy and precise execution - so your brand grows consistently and profitably.

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Already active?

We run a full audit of your existing activity, end to end, and show you exactly how to push performance and profitability.

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Starting from scratch?

We build you a precise strategy and plan from the ground up - focused on measurable results, not just exposure.

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Shay Cohen, founder of SFB
Trusted by leading brands
Platforms
Google AdsGoogle AnalyticsGoogle Tag ManagerShopifyFacebookTikTokYouTubeLinkedInWordPress

What is Merchant Center and feed optimization? Improving data quality in your Google Merchant Center account and feed - titles, attributes, categories, custom labels and error fixing - so Shopping and Performance Max understand your products and show them to searchers.

Why the feed drives performance

Shopping and Performance Max don't choose who sees a product by keywords you define, but by what the system understands from the feed. Missing info, a weak title or a wrong category directly hurt exposure.
Feed anatomy

The anatomy of a winning feed

01

Product title

Includes what people actually search - brand, model, key attribute - in the right order.

02

Attributes

GTIN, MPN, Brand and every field that lets the system identify and match the product.

03

Category

An accurate Google Product Category that places the product in the right competition.

04

Custom Labels

Labels that split products by profitability, stock and performance - the basis for smart budgeting.

Before / after

A weak feed vs an optimized feed

Optimized feed

  • Full titles and attributes
  • Accurate categories and labels
  • Full exposure, managed by profitability

Weak feed

  • Disapproved or limited products
  • The system doesn't understand the product
  • Exposure and performance blocked
The Audit

What the Audit includes

Full Merchant Center account audit
Site connection check
Identifying disapproved or limited products
Improving titles and descriptions
Completing GTIN, MPN, Brand and attributes
Matching Google Product Category
Building Custom Labels
Splitting products by profitability and stock
Checking prices, availability and shipping
Improving image and information quality
Monitoring Diagnostics
The Process

The diagnosis and fix process

  1. 01

    Diagnosis

    A full account and feed audit: connection, disapproved products, missing attributes and errors.

  2. 02

    Fix & optimize

    Improving titles and descriptions, completing attributes, categories and labels.

  3. 03

    Connect to strategy

    The feed structure is matched to campaigns, to manage budget by profitability.

  4. 04

    Monitoring

    Ongoing Diagnostics monitoring and data-quality maintenance.

Who this is for

Ecommerce stores with an active catalog, brands running Google Shopping or Performance Max, and businesses with errors, disapprovals or unstable Merchant Center performance.
FAQ

Questions about the service, answered here

No. A professional process of diagnosis, fixing and support per Google's policy, without guaranteeing product approval or restoring suspended accounts.

Usually yes. Even a running campaign is limited by a suboptimal feed. Improving data unlocks blocked performance.

This improves the data layer the campaign relies on. It can run alongside existing management.

Yes, and other platforms. We check and fix the site-to-feed connection.

The initial diagnosis is relatively fast, then a status picture and priorities. It depends on catalog size and account state.

Solutions

Ready to take your brand to the next level?

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