How much does it cost to post on YouTube?

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22.9.2021

The cost of viewing an ad on YouTube is much lower than cost per click, and is determined by the CPM model (pay per thousand views).

Table of costs for advertising on YouTube

YouTube advertising prices vary according to different and varied parameters, so only a rough estimate is given here. To get to the exact prices, of course, you need to take into account all the relevant parameters.

A large-scale publication with exposure to one and a half million surfers a day for 24 hours will cost about 40,000₪.
Advertising using previews for current videos - if the skier did not press the skip button - the price ranges from 8 cents per watch to about 15 cents per watch.

Advertising on YouTube Using banners refers to many parameters and the click-through data of the users.

Approximate distribution table according to YouTube advertising costs

Please note, that there is a difference between exposure and distribution.

EXPOSURE — EXPOSURE IS COUNTED EVERY TIME AN AD IS SHOWN ON YOUTUBE OR OTHER VIDEO PARTNERS ON THE GOOGLE MEDIA NETWORK. The exposure data helps us understand how often our ad is shown.

UNIQUE DISTRIBUTION - THE EXPOSURE POTENTIAL FOR UNIQUE USERS IS AN ESTIMATE OF THE NUMBER OF PEOPLE WHO MAY SEE THE ADS.

עלות מדיה משוערת תפוצה ייחודית משוערת עלות לצפיה משוערת
500 ₪ 17,000 0.12 ₪
2,500 ₪ 82,000 0.12 ₪
5,000 ₪ 157,000 0.12 ₪
10,000 ₪ 290,000 0.12 ₪
25,000 ₪ 635,000 0.12 ₪
50,000 ₪ 1,075,000 0.12 ₪
100,000 ₪ 2,220,000 0.12 ₪