4 Google Ads Tools to Help You Create Better Campaigns

1. Keyword Planner Tool

What is it?

The Google Ads Keyword Planner is a free tool to perform keyword research to use for search campaigns.
Through the tool we will be able to discover new keywords related to our business and see estimates of the searches they receive along with the cost of their tiragot.

Advantages of using the tool:

• Discover new keywords: You can receive keyword suggestions related to your products, services, or website.
• See monthly search volumes: The tool shows estimates about the number of searches a keyword receives each month.
• Understand the costs: You can see what is the average cost to display an ad in searches for a particular keyword.
• Organize keywords: You can see how the keywords fit into different categories related to your brand.
• Create New Campaigns: Use the program you created to use your keywords to create new campaigns based on in-depth keyword research.

How do we use the Keyword Planner tool?

In order for you to ensure proper work with the tool, these are 2 simple actions that you can do for a start in order to get started.

You need to create a program for the use of keywords

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Once we have entered Google Ads for the keyword planning tool, we can generate a program in two ways:
A. Search for new keywords by clicking on Want to discover new keywords?.

b. Upload existing keywords by clicking Get Search Volume and Predictions.

Check and understand the prediction of keywords

The program forecast shows how many conversions, clicks, or impressions you're likely to receive for your keywords, based on the spend you set.

Conclusions:

Once you've seen how you get keyword information, find new keywords, and get a forecast on possible performance through their use, you can draw conclusions that will help you use to produce a better quality campaign.

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2. The Exposure Potential Planning Tool

The Exposure Capital Planning tool is a free Google Ads tool for planning campaigns.
This tool helps us formulate precise plans for video ad campaigns based on exposure, views, and conversions on YouTube, as well as video partner sites and apps. The tool helps users create accurate media plans that focus on unique user exposure, views, and conversions.
The Exposure Planning tool is designed for Media Planners who develop plans for future video ad or brand campaigns, and for strategy developers who want to integrate digital video into their media plans.

The data of the Exposure Scope Planning tool is based on Google's Unique Reach method, a method that has been verified through third parties and is consistent with the scope of exposure and actual reported quotes. The Exposure Scope Planning tool is updated weekly to get the latest data.

Best practices with the tool:

Budget allocation between ad campaigns and groups

When creating the forecast, the Exposure Planning tool assumes that every campaign has one ad group and one ad format. It is important to create a separate campaign for each format at the time of program implementation. When you create a new campaign in Google Ads, select”Create a campaign without setting a target“. If you set up a campaign that is different from the one listed in the Exposure Planning Tool program, the metrics in the reports may differ from those in the forecast.

Ages to Tirgut

The Exposure Extent Planning tool does not support underage Tirgut or Tirgut age range 13 to 17. If you are a temp by age, you should choose ages from 18 and above. If you want to understand the overall scope of the campaign's exposure without using tiragot by age, you can select the “All people” option in the media program settings.

Exposure extent curve

The Exposure Scope Planner displays the expected exposure extent of the media program in the format of a curve. The Exposure Volume Planning tool takes into account several factors to determine the length of the exposure curve (for example, the size of inventory of advertising space that is likely to be available for your media plan).

The Exposure Curve does not represent your overall YouTube user share or the amount of spending available for your campaign. The last point on the curve shows the estimated exposure extent of the campaign rather than the total exposure extent.

It is important to distinguish between the 'maximum exposure point' and the 'extent of exposure to content' (the total number of people viewing YouTube content). A lot of other solutions in the field show the extent of exposure to content.

The volume of exposure to content is even greater than the volume of commercial exposure or the total amount of exposure in the inventory of advertising space available for monetization, so it may be much greater than the maximum exposure of a single campaign.

What is the conversion curve?

The relationship between conversion projections and the budget may look different from a normal exposure scope curve. The conversion rate will not be automatically adjusted based on your budget or settings.

The conversion rate value you provide applies to the entire length of the curve. You can change the conversion rates manually at each step in the settings panel. The two fixed conversion rates given as suggestions are rates where many VAC campaigns that are similar to those you can create a program for in the Exposure Scope Planning tool have a conversion rate between these two limits.

Channel packages (not your home TV)

The goal of channel packages is to find the ideal content mix for your audience and brand sentiment. If you add a package of channels and an audience to the same campaign, the system will generate a forecast based on the overlap between the two. To avoid limiting the stock of advertising space, it is worth creating 2 separate campaigns in the program.

Campaigns that include channel bundles and target both YouTube channel packages and Google Video Partner sites can appear on specific YouTube channel packages and all Google Video Partner sites. To only target your selected channel packages, Google Video Partners must be removed from the campaigns on the program page.

You can add channel packages by ID using the channel packages selection panel. Your Google representative can help you identify specific channel packages by their identifiers.

Third-party planning tools

Google is committed to improving the accuracy of data from other tools in the field. We are working closely with other companies to enable more comprehensive and accurate measurements on YouTube. If you use other planning tools, you may notice a mismatch between their data and the data from the Google Ads Exposure Planning tool.

This is because the method of the tool is different from the method of other tools, and this difference may result in discrepancies in the data. In many tools in the field, planning focuses on the extent of exposure to content (which often also includes inventory that cannot generate revenue from). In contrast, the Exposure Scale Planning tool focuses on commercial exposure volume (inventory that you can display ads on). There is a positive correlation between the extent of exposure to content and the extent of commercial exposure.

Average frequency and frequency quota

In some cases, the average frequency of the campaign may be higher than the defined frequency quota. Currently the YouTube system supports frequency quotas for cookies. For example, you can set a limit of 3 conversions per cookie to account for people browsing YouTube across multiple devices. In this model, the exposure on the different devices is taken into account, and in some cases more than 3 exposures per user may be taken into account.

The tool also knows how to apply a frequency quota to each item in the program, so that the total exposure scope of the campaign can be greater than the frequency quota.

Effective frequency

Some advertisers take into account the minimum number of impressions of their ads in the target audience that is needed for the campaign to reach full effectiveness. The minimum volume of exposures is called the “minimum effective frequency”.

To see how many people are exposed to ads at the same minimum effective frequency, you can adjust the “Target Audience Exposure‎ +1” drop-down menu in the Exposure Extent Planner. The number who choose (from”‎ +1" to "‎ +10") represents the number of people who have seen the ad as that number of times.

Missing Exposure Percentages or Total Program Population

If you include strata with no demographic category (e.g. parent status, shared interests, and segments with purchase intent), the system removes the total population and the percentage of exposure volume (% exposure volume).

The percentage of extent of exposure is a function of tiragot to a particular demographic population. When you add more Tiergot settings, the Google Ads system can no longer match the extent of exposure to a population with a widely accepted common denominator. Since there is no general consensus on the number of people who are considered 'buyers of luxury goods' and since the number of people 'interested in buying electrical appliances' is constantly changing, the Google Ads system can only display the absolute exposure values instead of the percentage of exposure in this population.

Do not make changes to the campaign after its launch

After you create and run the campaign with the settings specified in the Exposure Planning Tool, you shouldn't make changes to it, as this may cause additional differences between the data in the reports and the data in the forecast.

3. Performance Planning Tool

The Performance Planning tool lets you plan your advertising spend and predict how changes in your campaigns might affect key metrics and overall performance.

In the Performance Planning tool, it is possible to:

• Access predictions about the campaigns.
• Check results by adjusting the settings in the campaign.
• Understand opportunities during seasonally influenced periods.
• Manage budgets in various accounts and campaigns.

pros

• You can view the forecast of the monthly and quarterly performance of the campaigns.
• You'll get suggestions to help you improve the performance of your campaigns without increasing spending.
• The tool will help you understand how changing your campaign settings will affect your performance and spending goals.

How it works

TO PROVIDE YOU WITH PREDICTIONS AS ACCURATE AS POSSIBLE, THE PERFORMANCE PLANNING TOOL TAKES INTO ACCOUNT BILLIONS OF SEARCH QUERIES, AND IS USUALLY UPDATED EVERY 24 HOURS. The Performance Planning tool creates simulations of relevant ad tenders that have occurred in the last 7 to 10 days, weighing variables such as seasonality, competitor activity, and landing page.

After running the simulations and collecting the data, the accuracy of the performance planning tool's predictions is measured by comparing the performance forecasts of the campaigns with their actual performance. When finished, the system uses Google's AI technology to improve and refine forecasts.

Requirements for the use of the tool:

The tables below detail the threshold requirements that campaigns need to meet in order to use a performance planning tool.

Campaigns that do not meet the requirements

Depending on your campaign settings or status, you may not be able to run the Performance Planning tool on it. If one of the following is true for your campaign, you won't be able to run the Performance Planning tool on it:

• You've made changes to the campaign to make it meet the threshold requirements, but it runs for less than 10 days with the new settings
• The campaign in draft or trial mode
• Campaign deleted

4th. Ad display and analysis tools

This is a tool that exists in the account and can be used to check why an ad or ad plugin is not displayed. The tool also previews the Google search results page for a specific term. This allows you to check which ads and plugins are displayed by the keywords you have defined. After you enter a search term and other criteria such as language and location, the tool explains whether the ad is eligible to be displayed under the conditions you specified.

• As you type, the Ad Preview and Analysis tool offers automatic completion of terms. The tool bases the bids on keywords from your account that received impressions and the offers are displayed by the number of impressions.
• You can use this tool to check if your ad plugin appears next to the ad for a particular keyword. If you have plugins that do not appear, the tool will indicate what may be causing them not to appear.
• The Share This Search feature lets you bookmark searches or send the URL to colleagues or customers so that they, too, can see Google search results for the particular search you performed. It should be borne in mind that the search results that the tool returns may change over time. For example, an ad preview may disappear from the tool when the campaign reaches the average daily budget.

If you want to see how your ad looks in search results, it's best to use this tool instead of doing a Google search. The tool will display exactly the same results that would have been displayed in a Google search, but the search in the tool will not affect the performance statistics, because the search of an ad through it will not result in the accumulation of impressions.

To use the Ad Preview and Analysis tool, click on the wrench icon as we have attached in the image below in the upper right corner of your Google Ads account and then in the Planning section click on “Preview and analyze ads”.

To summarize:

Google gives us a lot of free tools to plan and optimize our campaigns.We must learn to use them all so that we can make the most of every penny we spend on its advertising system.It is important to remember: Although we receive a lot of forecasts and information based on a lot of data that Google has, we must remember that it is purely a forecast and evaluation of a possible situation in the future.That is to say, we will not always necessarily get the The results that Google has estimated that we will get for better or for worse.Therefore, it is important that you always have full control over the system and the data you receive on an annual, monthly, weekly and daily level - so that you, too, can ultimately assess what is about to happen.

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