How much does Facebook advertising cost?

Facebook is the leading social network in the world in terms of advertising budgets of various businesses, and it is no coincidence: Facebook provides advanced capabilities of building and segmentation of target audiences, and setting campaign goals, which make it a marketing platform suitable for almost any business.

To enjoy theAdvertising on Facebook It is required to allocate a dedicated marketing budget. How much exactly should be allocated? This is exactly what the following article is about.

What variables affect the cost of advertising on Facebook?

To better understand how much advertising on Facebook costs, it would be worthwhile earlier to know what such pricing consists of. So without going round and round, these are the main variables that affect the pricing of a Facebook campaign:

Parameter # 1: the purpose of the campaign

A campaign aimed at persuading a user to join a brand's fan page is not fundamentally similar to a campaign aimed at increasing brand exposure, certainly not unlike the pricing of a campaign aimed at clicking on a link to a landing page or making in-store conversions or lead conversions.

Parameter number 2: ad placement

Facebook allows advertisers to decide where their ad will be shown: on Facebook's own feed or Instagram, on the sides of the screen, Messenger, Story, Brills (and as of this writing this article this is a great location depending on the product you sell and exposure there is cheap) in videos or all places as well. Ad placement affects the cost to click on it as well as the cost of exposure and other parameters that ultimately affect the final pricing.

Parameter number 3: the date of publication

The price for advertising on Facebook varies depending on the hours of operation and days of operation. At certain times, for example, in preparation for the holidays, the price can significantly increase.

Parameter number 4: the price of the campaign management itself

Both advertising companies and freelancers, who specialize in creating significant achievements through advertising on Facebook, work in different pricing models, whether it is a fixed percentage with a minimum threshold of the marketing budget, or whether it is a fix price. Here the price varies depending on the experience of the advertising company, its seniority, familiarity with the niche and much more.

Parameter number 5: the area in which the advertiser business operates

The specific niche in which the business operates has a direct impact on the price per click. There are areas where the cost per click is expensive and other areas where it is significantly cheaper.

So how much does Facebook advertising actually cost?

As mentioned above, the price of advertising on Facebook depends on quite a few variables. Still, we can throw in some numbers here that will allow you to obtain a relevant framework.

A campaign management company will probably charge you a minimum amount of thousands of shekels per month for running the campaign (usually a percentage ranging from 10% to 20% of the advertising cost).

A campaign budget aimed at increasing the number of likes per page must start from at least $5 a day.

A campaign budget aimed at motivating a surfer to the converted past will start from $50 a day.

The rest of the numbers move on very, very broad scales so there is no point in detailing them here.