What is SEO and why does my website need it?

So you have recently heard the phrase SEO several times, been told that you need it for a business or perhaps you realized that you need it for a business, but you did not understand it so deeply.

In the article we will talk about what SEO is, and why it is important to have it on your site.

What is SEO?

What SEO means is Search Engine Optimization.

Basically, it's about optimizing your site for Google search engines, so that you can appear first in Google's organic search results, for phrases that are relevant to your site and bring you sales or inquiries. In Hebrew you can call it Organic SEO on GoogleDo you know?

If not, it is, in this article we will explain in detail.

Why does my website need SEO?

So like we said, SEO is organic SEO, and there are a number of reasons why your website needs SEO:

• Competitive advantage - Take for example a phrase that is relevant to your business and search for it on Google, did you appear there? Probably not, your competitors show up there and they steal your customers. Therefore, when a surfer searches Google for a phrase that is relevant to your business, after a good and high-quality promotion you will be able to appear to him in the first places in the search results, which will give you priority from competitors - who are below you.
• Investment and benefit over time - Organic SEO remains for a long time, unlike sponsored promotion. This means that once we have stopped with the promotion, the achievements that we have managed to achieve are not canceled for a while, and we can still enjoy their fruits.
• Reputation enhancement - When a web surfer sees the same business several times in the first places of search results over and over again, he begins to think that we are a reliable business and website.
  If you think about it, it probably happened to you, that you have concluded that a website can be trusted because it appears first in the search results.

What is the difference between SEO and Google sponsored promotion?

• Time - Unlike sponsored promotion, SEO doesn't start at the click of a button. Here the process is longer and can take no more than months or even a year before we see results. It all depends, of course, on the field and the expressions on which we compete.
• Working method - The actions we take to carry out SEO promotion are different from the actions we take in order to carry out sponsored promotion.
• Cost - The cost of SEO promotion is different from sponsored promotion. In sponsored promotion we pay for each click, each exposure or wattage, depending on the type of campaign. When we do SEO we do not pay at all, except in cases where we want to build links (we will explain below).

What does it look like in the search results?

Funded results can be identified by the tag that appears above the search results that it says are funded, and organic simply does not have one.

The funded results usually appear at the top of the search results, in the middle and a few locations after that.

The organic search results will always appear below the funded ones, an example in the photo:

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How can you do SEO?

We have 2 options to perform SEO - either by ourselves or through a professional.

And it is important to understand that SEO is not like Advertising on Google, where we create a campaign with an audience, phrases, titles, descriptions, etc.

Here there is a set of actions, which we will talk about already in the next paragraph that must be carried out at the highest level in order to be able to reach and compete for the first places in Google search results.

SEO SEO PROCESS

In order to carry out high-quality SEO promotion, we will need to perform a number of actions on an ongoing basis. Actions that are usually not simple for a business owner who needs to manipulate his business and does not have the time or ability to learn all the technical matters. To make a quality promotion, these are some of the things that are needed in order to do the promotion properly:

• Keyword Research: The first thing that is required before starting work is keyword research. We will do this in order to understand which phrases we are going to compete on and be graded on them. This is where the work plan actually begins.
• Technical optimization: If our site is slow, difficult to operate and inconvenient for the surfer, Google will recognize this immediately and this will harm our organic promotion. Therefore, we must take care that our site is fast, convenient to operate, that each button is in its place and that everything works.
• Quality content: Continuing with the first phase in which we understood what are the phrases that we want to promote, the stage has come to put it into practice. In order to compete with Google for phrases that are relevant to our business, we will need to fill our site with high-quality and interesting content written with a very high priority by a human being rather than an AI.
• Link Building: In order for Google to understand that our site is authoritative and rank us higher, we can publish an article on a very authoritative site that will redirect visitors to our site through a link. For example, if Maariv/Mako/Arch, basically old and authoritative sites, with hundreds of thousands, if not millions of hits a month, publish an article on their site with a link to our site - Google will see our site as a site that can be started to be trusted. The more sites like this advertise us, the greater the authority of our site, and it will greatly help us to climb higher in search results.

What is SEO Man

If you don't want to do the promotion yourself, you can always use an SEO man.

An SEO person is basically the professional who will do the promotion work for you, it can be a freelancer and it can also be a company.

The main thing is that they take care of managing the process and doing everything that is necessary, whether it is optimization, quality links, writing content, sending orderly reports of the process, data analysis, research, etc.

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In conclusion - what is SEO?

So as you understood in the article, this is a process of optimization for Google search engines.

Our goal is to appear in organic search results when a surfer searches for a query related to any service or product from our site in order to be able to sell or insert it into some marketing funnel.

The promotion process is done through various actions such as - keyword research, technical optimization, quality content and link building. It is important to approach this process with patience, it takes time for its results to be enjoyed.

If you want to start doing an SEO process for your website, but don't want to be the one to do it -

You can always contact us, for SFB Digital Marketing Ltd. We will be happy to help and assist you.

Good luck!