What is Canonical?
3.2.2021
A canonical tag is basically a line of HTML code found in the page code in <head>its job area — it's very simple but important — it defines the search engine what the preferred version of each URL is.
There are quite a few content duplications (linking) on sites that could harm usPromotion of the organic of the site and make us rank lower on Google, to prevent this phenomenon we put the canonical tag on each page as necessary.
This is what the tag looks like in the site code:
<link rel="canonical" href="https://www.sfb.co.il/" />
You can check if there is a canonical tag on the site by pressing CTRL+U which will take you to the page code, and then pressing CTRL+F will open a search bar in which you will simply register canonical.
Please note - if you have not defined to Google what the canonical URL is Google will do so instead of you or worse treat both addresses equally which will lead to undesirable results.
Added to this failure to define Canonical if necessary would result in a hit to the scanning budget.
How necessary is the Canonical Badge?
As we mentioned at the beginning of the article the tag is needed solely to the extent of the site's necessity.
For clarification, ask yourself the following questions:
Do you have the same content on two pages of the site?
Is your site a trading site where there are parameters of product sorting, price, size and more?
Has your scan budget been hit as a result?
Do you host guest articles on your site?
If you don't want/can't use a 301 redirect, the correct way to tell Google what our preferred URL is with the canonical tag.
What is the difference between using a canonical and a 301 reference?
When using a 301 redirect from page A to B, users will then be taken directly to page B without seeing page A at all.
WHEN USING THE CANONICAL TAG FROM PAGE A TO B, SEARCH ENGINES WILL UNDERSTAND THAT GEM, B IS THE PREFERRED URL BUT SURFERS WILL BE ABLE TO ACCESS AND SEE BOTH PAGE A AND PAGE B.
Therefore, be sure to use each of the methods correctly according to the result you want.
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