Keyword Research - The Complete Guide

One of the most important things for any business owner is of course an active website. However, even after you have already built an invested website, you need to make sure that your potential customers are exposed to its existence and that you do not miss out on any customers. One of the ways that can help you with this is to use keywords correctly. If you do not know what this is about, here you will get all the information.

Check your keyword for a free Semrush test (you can type in Hebrew)

Today, whether you own an ecommerce website, landing page, blog, or digital marketing agency — you probably know and understand that keyword research is one of the most important components of your promotion. Research is the opening of any project or promotion work.

Through the study Phrases we can learn which phrases we should focus on depending on the competition, knowledge, experience, budget, time and tools we have.

If we do not get all the information in order to understand which phrases we should focus on, we will not be able to carry out effective and effective promotion over time.

What are Google keywords?

Keywords are words that are actually designed to link what people search for in Google search and what we website owners post on the site. Keywords are key words related to your product or service and of course they need to be words that Google users use in order to reach your product.

Why is it important to do keyword research before any project?

Keyword research is a particularly important element for optimizing your advertising. After you invest so much resources and time in advertising, the most important thing is to make sure that this advertising is done effectively. Researching keywords before each project helps you understand what words your potential customers are looking for and so you can make sure they reach you.

Without a thorough research of keywords, your product's advertising can go down the drain. In the end, competition on the net is difficult because the amount of information available is endless. Your main job is to make sure that, despite the amount of information, it is precisely your information that will stand out above everyone else.

How to conduct keyword research?

To locate keywords you have many options at your disposal. Some options are paid and some are free. Most of the tools at your disposal work in such a way that you write the important words that are related to your product and in response you get the important keywords that are related to the topic.

Here are examples of several tools that allow you to perform highly effective keyword research:

Google Keyword Research Planning Tool

Google itself also allows you to use its tool to find the right keywords for your product. In order to use the tool you will need to have an account Advertising on Google Adès, getting up is very easy.

This tool helps you see the exact data of the keywords you are looking for, and it will also automatically show you phrases that may be related. In fact, it is a very effective tool, and as advertisers, it is very useful for you to make use of it.

As you can see in the image, I searched for the phrase “keyword research”, Google presented me with tax various columns with important information such as the average monthly search volumes, the level of competition and there is even a graph by months that I can see when there are more search volumes and when less.
Below the search results of the phrase I searched for, additional keywords relevant to the phrase appear.

With the Google Keyword Research tool, you can get effective information for your research.

Google Trends

Google Trends is another Google tool that helps us discover trends.

We can see trending searches in different countries of the world, without performing a search,

And we can also search for our own number of phrases and compare them.

We will be able to see the trends of those phrases by months, but with less information than the Google Ads keyword research tool.

What we can see is regional/city segmentation for each phrase, which can help us understand where to look for that phrase more.

If you scroll down a bit you will also see queries related to the phrase you were looking for, but to get similar relevant keywords and search volumes I would use Google's keyword research tool.

Google Search Consul

Click Consul is another Google tool that is suitable for those who have a website for more than a few months.

Using theSerch Consul We will be able to see what phrases we rank for, what locations we appear in, the amount of exposure, and how many clicks we received on each page and search query.

Using this information we can choose to focus on the phrases that the site has already rated on.

We can filter by dates.

The tool we at SFB use for keyword research - SEMrush

SEMrush is a website and a powerful tool forOrganic SEO And Google advertising that can benefit anyone, from beginner site promoters to professionals in the field. On the site you will get a lot of tools, very high quality that will help you with SEO work and sponsored promotion.

HOW DO YOU DO KEYWORD RESEARCH WITH SEMRUSH?

We will go to the main page of Summersh and go to the Keyword Magic Tool page, which is located in the left bar of the page, under the tab of SEO - where we will search for a phrase relevant to our business/site.

So let's assume we have a jewelry website, let's take as an example the phrase “jewelry” from which we want to pull more relevant phrases for our keyword research.

Here are the search results.

This amazing tool presents us with lots of important and relevant information for our research.

The first thing that appears to us is a wide range of widely adapted phrases that are related to the phrase we were looking for.

We will be able to see in the information columns for each phrase what the intention of the surfer is, that is, whether he is looking for information, wants to purchase, come to the site or wants to receive information about a particular business,

We will see search volumes, competitive difficulty on the same expression (KD), average cost per click and SERP extensions.

It allows us to make very interesting platforms, which will help us reduce the large amount of phrases that appear to us so that we can be more precise.

For example, we could search for phrases matching an expression or exact match, instead of a broad match,

We can add a list of words that we want the system to find them together with the main phrase we have been looking for (jewelry), that is, we can define that any phrase that contains the word “jewelry” will find us and in Pelator we will add the word “for woman”.

Then phrases such as “beautiful jewelry for a woman”, “jewelry from diamonds for a woman”, etc., will appear to us.

So as we can add, we can also exclude words that we do not want to appear in the list.

We can filter by the amount of search volumes, competitive difficulty on the phrase, CPC, browser intent, language and lots of other options!

This tool allows us to be very precise in our research.

If we click on one of the phrases, it will open us in a new page more information about that phrase.

IF WE SCROLL DOWN A LITTLE WE CAN SEE MORE PHRASES THAT ARE RELATED TO THIS PHRASE, WE CAN ALSO SEE WHICH SITES RANK IN THE DIFFERENT LOCATIONS, WHICH PAGE THEY REFER TO, PAGE AUTHORITY (AS), AMOUNT OF SITES THAT REFER TO THEIR SITE, BACKLINKS, SEARCH VOLUMES OF EACH SITE AND HOW MANY KEYWORDS ARE RANKED ON THAT LINK.

All this helps us understand who we are competing against and how tough the competition is.

What is really remarkable about this tool, is that we have the possibility to click on any value of information that we receive and obtain a more comprehensive and broader detail On anything. 

We can't talk about everything in one article, because it will just be too long.

Let's go back to Keyword Magic Tool.

In the following image you can see in the options bar that I have included a word (for woman) that I want to be included in the search along with the phrase “jewelry”, I have selected three phrases and I am going to add them to my list of keywords.

We can create a new list and give it a name.

Once we have added to the list we have selected the phrases we want to use, we can download them to our computer in a neat Excel file with all the columns from the Keyword Manager page - where we can manage our list.

Our Tips for Doing Keyword Research

1. Postcode - When you're doing keyword research, make it focused and neat. What do you mean? That is, for example, you have a jewelry website, so do keyword research for bracelets separately, earrings separately, necklaces separately, etc.
2. Competition - Pay attention, there are phrases that are very competitive, whose old sites with hundreds of thousands of links rank in the first places. You may not have the ability to compete with them, too bad for your time.
3. Relevance - Do not include words that are irrelevant to your business and website. Google won't like it and it might confuse surfers.
4. Surfer's Intent - It is important to note, there are phrases that when a surfer searches for them he does not want to acquire, if that is your goal you will use them, if not then check how you make them useful, or simply do not use them.

We found keywords, now what?

SO FIRST OF ALL, ARRANGE THEM IN A NEAT EXCEL FILE OR GOOGLE SHEETTS WITH COLUMNS THAT WILL CONTAIN ALL THE RELEVANT INFORMATION FOR EACH EXPRESSION, THEN, THE QUESTION IS WHAT DO YOU PLAN TO DO, ORGANIC SEO ON GOOGLE?

Or a Google-sponsored promotion?

If you plan to do organic promotion, then you will need to draw up a neat work plan, which includes the creation of site content such as descriptions, articles, products, and basically everything related to SEO.

If you plan to do a sponsored promotion on Google, you can use these phrases in a search campaign.

concluding

Keyword research is a must before any promotion project we want to undertake.

In order to be able to do it in the most professional and good way we must use the best tools that can be found.

You can do great keyword research with the free tools on the web,

But in the end, there is a difference between what each tool offers.

Some of the things you can do with the keyword research tool, some you can with Google Trends, some with Search Consul. BUT THERE ARE TOOLS LIKE SEMRUSH THAT CENTRALIZE EVERYTHING IN ONE PLACE, ALONG WITH SO MANY OPTIONS TO HELP YOU PROMOTE YOUR SITE USING SO MANY TOOLS IT GIVES. In the article we did not go over a pinch of the capabilities of this tool.

THE QUESTION IS WHAT ARE YOU LOOKING FOR, TO USE FREE TOOLS THAT DO NOT PROVIDE ALL THE INFORMATION YOU NEED OR TO DO PROFESSIONAL WORK WITH A TOOL LIKE SEMRUSH THAT GIVES ALL THE INFORMATION YOU NEED FOR THE RESEARCH?

Good luck!