Setting up a Google campaign - step by step guide

1. Setting goals and objectives for the business

Before each launch of any campaign, one of the most important things is to understand what your goals are from the campaign.
Once you understand its goals be it in sales quantity, ROI, amount of leads, etc. It will be possible to set goals in accordance with the objectives.

2. Implementations and follow-ups

Excellent! You have understood the goals and objectives of your campaign now it remains to track them in a measurable way so that we can understand the progress of the campaign and where you stand at each stage.
You can get information in the following article about Google Analytics 4 And implementations follow.
Let's take as an example a locksmith with a landing page.
The goal of this locksmith is to yield 250 calls/WhatsApp messages/leaving details on the form per month.
The use of the same business on the landing page is via phone, WhatsApp and form. Which means that we have the need to follow these metrics in the Google advertising system and also, above all, Analytics!

3. Setting up the Google campaign

You have reached the integration stage, set up your campaign.
For the example, I will show you the way to set up a campaign on the search network and continue with the same example that we have talked about so far.
In the first step we will have to choose the destination where we want the campaign to yield us, in this case we want to obtain as many leads as possible. (There are cases when I do not choose a target, and it is even possible to continue without selecting a target for the campaign)

4th. Choosing a target for the campaign

Choose the target you want to achieve with the campaign.

5. Choosing the type of campaign

Here it is necessary to select the type of campaign in which we want to publish, in our case a campaign for the search network. (Further in the article I have expanded information on the other types of campaigns)

6. Name of the campaign

In this section, you will be asked to choose the actions that will lead your campaign to achieve its goal. (Here, too, you can leave blank and continue without a choice)
Elected and named to campaign ” And we will press continue

7th. Setting a budget

Here you will be taken to the part where you will have to choose your daily budget as well as the method of hand.
If you are not closed what is the recommended daily budget then the answer is that it varies from niche to niche, varies according to the amount of searches on the keywords you want to appear, varies according to the cost per click on the keywords and of course varies according to each business and its capabilities.

8. Definition of the Bid Method

An equally interesting part is choosing the method of hand with which to start the campaign.
Here quite a few people are also struggling with what to choose, after all, we want as many conversions as possible, right? I mean hands/calls etc... But if the account is new and there are no accumulated conversions in the system, it is advisable to start with manual cost per click.
In addition and in general it is advisable in most cases to start a campaign in which you have control of the costs per keyword so that you can adjust yourself according to progress. Of course, after enough conversions have been accumulated in the campaign, you can change the Bid method if you feel that you are “stuck” and cannot increase the amount of conversions within a given budget.
In Google's recommendations of course they will also offer you that sometime to replace the Bid method, but it is important not to rush and replace and make any recommendation one way or another since the data must be analyzed and understood whether this change is in your favor and can benefit or, God forbid, detract.
There are campaigning options in Google advertising and that is to carry out an experiment of a campaign so that you can route part of the budget to the campaign you will create that will be exactly like the current campaign only with a different hand and you can delimit this for a period of time so that you can know if it is worth changing the hand method or not.

9. Converting Associations

In the tab a round of ads is desirable to leave as is.
In the tab of conversions Do you remember setting goals? Along with the objectives, you will be able to track those interactions that will be carried out by the surfers who will think of you as near... Excellent! This is the time to set them up at the campaign level so that you can keep track of those events.
If there are no other types of conversions in your Google advertising account, you can leave the setting as it is and it will collect all the conversions you have already set up in your account.
*Please note that lead sites with forms or ecommerce sites are recommended to build an improved conversion that will better optimize your campaign.

10. Choosing a Google advertising network

In the part of networks ” Select the location where you want to appear with the campaign ads.
personally, I tend to uncheck the search partners and the scale grid. The reason is that once a budget comes out in these networks and because they are not in the search network but in search partners or they are on the media network - we have no information about which keyword resulted in conversion or was budgeted for at all.
If you want Publish on the media network - No problem, just develop a dedicated campaign for it.

11. Geographical location

Geographical location ” Select the cities/countries where you want to post.
To select specific cities for example in Israel go to To another location “Advanced” will open a panel where you will have to type a city and select it for Tirgut.

12. languages

Choose the language your customers speak.
It is not necessarily true that they do speak the language as a mother tongue, but rather use that language in the browser itself.

I'm 13. Audience and other settings

Audience segments If your account has been creating campaigns/with the Google tracking tag for a while, Google will offer you to watch audiences based on your site's data.
This type of observation can later help you understand what interests your converting audience belongs to and adjust accordingly.
Dynamic ads ” You can enter the URL directly and set up a dynamic ad group, the purpose of which is to scan your entire site or pages of your choice and run the ad based on the relevant keywords that the page talks about on your site.
The advantage of this dynamic ad is the time saving mainly, but be aware that this group of ads must be followed closely to see that it does not mess up.
Start and End Dates” Assign an end date for your campaign or no set end.
Timing the display of ads ” If you are an ecommerce site then you will probably want to keep the campaign active 24/7, but let's say you are a physical store that only receives phone calls and closes at 18:00 and you do not have an answer after business hours then it is best to set times and hours of running the campaign so that the budget is managed and spent at the most appropriate times for you.
Campaign URL options ” In this section you can add different values that you want to follow as soon as the user clicks on the ad.

He's 14. Choosing the keywords

Define the keywords that we want to associate with the ad group.
PERSONALLY AND PROFESSIONALLY, THIS IS NOT THE PLACE TO THROW YOUR KEYWORDS AWAY, BUT TO DO EXTENSIVE AND IN-DEPTH RESEARCH ON THE KEYWORDS IN GOOGLE TOOLS AND OTHER TOOLS AS WELL, AND ONLY THEN ADD THE PHRASES TO YOUR AD GROUP.
Types of manifestations:
Wide fit ” As the name implies, if you choose to target for example the word locksmith, even if the user searches Google for a locksmith course your ad may appear, hence it can be inferred that this match is not the most correct in most cases.
Adaptation to expression ” This adjustment involves adding “quotation marks” between the phrase for example “car locksmith”, in this situation you make sure that phrases that you will be charged for that are not related to the majority (it is advisable to follow of course) will help you with an example to appear in a phrase such as a Kia car locksmith.
Precise fit ” Even here as it is called, parentheses must be used to define it for example [car locksmith] which will cause this expression to appear only and no other expression except for example [car locksmith], etc.

I'm 15. Build a search ad

The ad that will be displayed must be created, this ad is called a responsive ad because several titles and several descriptions can be inserted in it and they will appear in different variations depending on the performance of the ad.
Regular ad ” Can be established once the campaign has been established but note that it is going to go out of use very soon.

I'm 16. Add-ons plugins on Google Ads

A very important part is Google Ads Plugins.
With it, you can capture a larger real estate space, convey more messages more clearly in the ad, and much more.