SEO for Dental Clinics - Sponsored Boost to Increase Your Referrals

Dental clinics are essential health care providers that help people maintain their oral health. However, with the intensification of competition in the industry, it has become challenging for dental clinics to stand out and attract more patients. While traditional marketing methods like flyers and brochures are still effective, they don't reach as many people as online marketing methods do. This is where paid advertising for dental clinics comes into play.

Paid advertising is an effective way to reach your target audience, increase your online visibility. In this article, we'll explore the benefits of paid advertising for dental clinics, the different types of ads you can use and some best practices to get the most out of your advertising budget.

Why use sponsored advertising?

Unlike organic promotion, which can take at least a year to produce results, with sponsored advertising such as Google advertising, you can reach your target audience immediately and bring new clients to the clinic.

Types of sponsored advertising for dental clinics:

Dental clinics that are already branded and have a decent marketing budget, it is important that they also invest in videos for sponsored advertising on social networks to generate branding there too along with advertising on the Google search network to bring relevant and quality traffic to your landing page.

In addition, it is also possible to publish on the Google Ads media network the relevant health sections that talk about oral health and thus be exposed to a greater extent to your target audience.

Best Practices for SEO for Dental Clinics:

Define your target audience:

From your clients' demographics such as age, gender, to location of the business. It is important to note that if you have a dental clinic, for example, in Netanya and your main client is from Netanya - you do not need to spend unnecessary money in cities such as Tel Aviv, Herzliya or even in the north.

And for the age tiragot thing - if you don't provide services for a younger audience and most of your treatments are more geared toward adults - take them out and streamline your advertising budget.

Setting a feasible target:

Today, any dental clinic is able to contact an advertising specialist on Google and market its clinic. And yes, there are quite a few competitors in the market which increases the cost of conversion for the most part.

Therefore, a realistic target of the amount of conversions/leads to be expected should be set depending on your marketing budget and your audience cross-section and what city you are in.

Choose the most appropriate keywords:

If in your dental clinic you provide a number of services that, for example, do not include teeth whitening but do include sinus lifts, root canal treatments and more, do not waste your marketing budget on phrases that will not give you customers who can get the service you want.

Create a converting ad that will stand out from your competitors:

As I mentioned a few lines above - you have quite a few competitors in the market even if you are in a “medium” city in terms of population. Beyond campaign settings, audience cross-section, optimized placements and more, it's important to produce an ad that will stand out from your competitors. Try to understand how you give more value than any other clinic that competes with you in the search network and indicate this in the ad.

Customize your landing pages:

It is important that each service has its own landing page!

If you provide a dental bridge service and the surfer was looking for a gum retraction treatment for example - you realize that the chances of that skier leaving details on this page are not high, if at all.

It is important to target the landing page and create several landing pages for each service and for each campaign that will contain the requested service - mainly for the relevance of the user's keyword and increasing the conversion rate and also for specifying the quality of that keyword that will do you a favor in the campaign both in results and conversion cost.

Your hours of operation:

Run your campaigns exclusively during business hours — so your marketing budget isn't wasted during hours when you can't provide services.

Measurements and conclusions:

Without an accurate measurement of your conversions whether done via an on-site form or a phone call to an office secretary you will not be able to improve your results because you will not be able to get informed conclusions for the data.

It's important that Google Analytics 4 is connected to your website property as well as your Google Ads advertising account and build the conversions you want to get information to help you make the right decisions for your campaigns.

To summarize:

Paid advertising to dental clinics and especially advertising on Google can be an effective way to attract new patients, increase your visibility. By defining your audience, setting a realistic budget, choosing the right keywords, creating a compelling ad, optimizing your landing pages, and tracking your results, you can get the most out of your advertising budget and achieve measurable results.