Quality Score

What is a Quality Score on Google Ads?

The index ranges from 1 to 10 and is used to assess the relevance and quality of your advertising ads. A high quality score improves the chances of appearing in a higher position in ads and reduces theCost per click (CPC).

How is the quality score calculated?

The quality score is calculated using three main factors:

1. Expected Click-Through Rate CTR): Google's assessment of the likelihood that a user will click on the ad.
2. Ad Relevance: Matching the ad to the user's keyword and searches.
3. Landing Page Experience: Google's assessment of the quality and relevance of the landing page.

Examples to help you implement a better quality score:

Example 1: Online Furniture Store

Online furniture store offers a wide range of furniture for the home. In order to improve its quality score on Google Ads, you need to focus on a few things:

• Expected click-through rate (CTR): Use of eye-catching texts and clear calls to action in ads. For example, “Shop now and get 10% off!”
• Relevance of the ad: Using precise keywords such as “modern furniture”, “dining chairs”, and incorporating them into the ad in an organic and natural way.
• Landing Page Experience: Create a fast, user-friendly landing page, with content appropriate to the ad, such as a page showing the modern furniture offered on sale.

Example 2: Dental Clinic

A dental clinic is interested in attracting new patients through Google Ads. To achieve a high quality score, it is worth doing the following:

• Expected click-through rate (CTR): Writing clear and convincing ads, for example: “First dental check-up at no cost to new patients,” such text for example will be able to increase the click-through rate and convert more mostly new users.
• Relevance of the ad: Using keywords such as “dentist in Tel Aviv”, “dental care for children”, and incorporating them into the ad in a natural and appropriate way.
• The Landing Page Experience: Build a custom landing page that shows all services offered, with a simple contact form, professional content and soothing photos from the clinic.

What is the importance of the quality score?

A high quality score will not only reduce the total cost of theAdvertising on Google, but it will also improve your ad performance, click-through rate, and interaction with your users. To improve your quality score, it is recommended that you continuously and daily (depending on your advertising budget) monitor performance, optimize ads and landing pages, and make sure keywords are relevant and accurate.

Lots of good luck!