5 Tactics to Lower Advertising Costs for Shopify Without Hurting Sales

Proper management of sponsored campaigns for Shopify whether inManage Google campaigns Or Facebook, requires more than raising awareness and tracking the data. To lower advertising costs without hurting sales, a sophisticated approach is needed that focuses on constantly optimizing campaigns.

What is your profitability?

Quite a few store owners whether in Shopify or in Commerce that our agency receives we see a situation where they arrive without really knowing about the profitability of the site and its sales.

Now, of course, a business owner is expected to know this in itself, but unfortunately there are quite a few that even the simple data is not really known, and if they do, then they do not follow it.

For this there are tools such as Triple Whale That allow the owner of an eCommerce website in Shopify to enter the cost data of the items, shipping data in terms of costs as well as clearing fees and even variable and fixed expenses!

And this situation not only allows the business owner to accurately know at the daily and monthly level what his profit is, but also knows which of the campaigns brings the business the most profit!

Proper Use of Accurate Lookalike Audiences

Lookalike audiences are one of the most powerful tools for beauticians, but misusing them can result in unnecessary budget waste. Rather than building a similar audience too broadly, focus on the audience based on customers who have already made purchases.
How to do it right:

• Create a Lookalike audience based on your best customers — those who have purchased multiple times and made big purchases.
  
  
• Build audiences with a low similarity percentage (1%-2%) to maintain maximum accuracy.
  
  
• Test different versions of audiences to identify the audience that yields the highest return on investment (ROAS).
  
  

Advanced Optimization of Creatives by Audience

A good creative can significantly lower advertising costs, but only if it is tailored to your target audience. Creating messages that speak directly to the needs, wants, and problems of potential customers increases click-through rate (CTR) and reduces cost to convert (CPA).
How to do it right:

• Adapt the creative to the stage where the customer is in the marketing funnel.
  
  
• Use a short video that shows the product in action and illustrates its value.
  
  
• Perform A/B tests between different versions of ads to figure out which message works best.
  
  

Proper use of Campaign Budget Optimization (CBO)

CBO is a method by which Facebook automatically distributes campaign budget among ad groups, based on their real-time performance. Using the CBO correctly can help you reduce advertising costs and achieve more results on a lower budget.
How to do it:

• Start with a low budget and optimize constantly while monitoring performance.
  
  
• Allow the system a learning time of at least 7 days before making any major changes.
  
  
• Create ad groups with different messages and analyze which group generates the lowest costs.
  
  

Reducing Costs by Smart Remarketing

Remarketing allows you to reconnect with visitors who have already been to your site, but have not completed a purchase. These ads are more targeted and therefore cost less and result in higher conversion rates.
How to do it right:

• Use dynamic remarketing to introduce visitors to previously viewed products.
  
  
• Divide the audiences by different stages in the funnel -- visitors who abandoned a cart, viewed a product page and didn't purchase, or returned to the store multiple times.
  
  
• Match the offer in a remarketing campaign — offer a discount or bonus to get the customer back for the purchase.
  
  

Improved conversion rate on landing pages

Even the best campaign won't yield results if the landing page doesn't convert. Investing in improving the conversion percentage (CRO) of your landing pages can significantly lower advertising costs and result in better results on the same budget.

And by landing pages we mean your product pages, product category pages, home page, about and more. It is important that each page by itself conveys the best user experience.

How to do it right:

• Perform A/B tests on various elements of the page — headings, buttons, images, and texts.
  
  
• Ensure a high loading speed — a slow page can hurt conversions and cause abandonment.
  
  
• Add social proof like reviews, opinions and testimonials from satisfied customers to strengthen trust in the product.
  
  

So what have we learned here?

Lowering advertising costs in Shopify is an ongoing process that requires constant optimization and focus on the right audience, accurate creatives, and improved conversion rates. If you want to improve the performance of your campaigns and reduce costs without hurting sales, it's time to let the experts take care of the one that deals withPromotion of Shopify Websites For a decade. Contact us now for a consultation call and we will build an advertising strategy for you that will get you more sales for less budget.

‍