6 Positive Effects of Advertising on Google Ads on Business Marketing

In today's business world, marketing is a critical tool for success. Advertising on Google It is one of the most effective tools for internet marketing, and can offer a wide range of benefits to businesses.

Advertising on Google allows businesses to reach a wider target audience and increase awareness of their brand. It mainly can help businesses improve their sales and conversions, build a positive reputation and improve their business image. Every penny we spend on Google campaigns will yield us good things in the short and long term.

In this article, we will talk about the effects of Google advertising on business marketing. We will present the different benefits of advertising on Google Ads, and we will see how it can help us achieve our business goals.
Let's get started.

Increasing Brand Exposure:

It is important to know and remember, every penny we spend on our marketing, generates us brand exposure.
When we market our business on Google Ads we are essentially creating and running a new campaign, whether or not we have chosen a conversion campaign goal, we end up exposing new users to our site and business.
In new campaigns based on audiences who have not visited our site, users will be exposed to ads we have created that will usually contain the name of the business, our products/services that we have chosen to advertise, logos, images and videos.
This creates brand exposure and awareness, which can ultimately yield conversions for us.

Of course, you can also create a dedicated and unique campaign to increase brand exposure, but always remember that every advertising generates brand exposure for us, the question is how wide we will want the exposure.

Improved sales and conversions:

When we advertise our website in Google Ads campaigns, we will always target a target audience and relevant phrases in order to reach the right audiences.
And when a relevant target audience is exposed to a good, high-quality ad, they'll also click on it, whether they saw it in search results after searching for a particular phrase or on a Google partner site that displays visual ads, or if they saw a video ad on YouTube a second before the video they wanted to see started running.

Those users who clicked on the ad will come to our site and start browsing through the pages of the site, products and everything that actually interests them.
During browsing, the potential client may perform 1 or more of 4 main actions on the site and then leave:
1. Purchase a product

2. Leave a contact form

3. Add product to cart

4th. Browse and do no action

If you have Professional Campaigns Manager Or an advertising experience, probably the same surfer who didn't make the conversion you wanted enters your marketing funnel, and you show him new and dynamic ads that will be unique to him and the products or pages he viewed on the site or added to the cart until he makes the desired conversion.
If you do not yet have a professional marketing funnel that turns site surfers into new customers, you can contact us.

More about increasing sales through Google you can Find here

What is a marketing funnel?

A marketing funnel is the process by which a potential customer moves from initial familiarity with a brand or product to making a purchase. The marketing funnel is built of stages, with each stage representing a different situation or level of interest of the customer, it is an important tool for any business or brand that wants to increase sales By understanding the different stages of the marketing funnel, an effective marketing strategy can be developed that will help lead potential customers to purchase.

The most common steps in the marketing funnel are:

posters: At this point, the surfer is simply aware of the brand or product. He's not necessarily interested in him, but he knows him.

Interest: At this point, the surfer becomes interested in the brand or product. He's looking for more information about him.

Desire: At this point the surfer wants to purchase the product or service. He weighs the pros and cons, and decides whether he is interested in the purchase.

operation: At this point, the surfer makes the purchase and becomes a customer.

The goal of a marketing funnel is to lead the potential customer through all the steps until the purchase is made.

Building a reputation

Reputation is one of the most important assets a business has, it is built over time and can serve you in the long term.
It can help a business attract new customers, retain existing customers, and generate a lot of revenue.

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Advertising on Google can help us build a positive reputation by:

• Presenting accurate and up-to-date information about the business. Ads on Google Ads can display important information about the business, such as company name, address, phone number, website, and more. This information can help potential customers get to know the business better and make an informed decision whether to purchase products or services from it.
• Publication of quality content. Ads on Google Ads can include quality content, such as text, images, and videos. Content can help your business present its products or services in an attractive way and convey positive messages about the business.
• Positive customer responses. Google Ads allows businesses to display positive customer responses in their ads. These responses can help a business establish its reputation as a reliable and professional business.

Here are 3 tips for building a reputation through Google advertising:

• Make sure your ads are accurate and up to date.
• Invest in creating quality content.
• Encourage customers to write positive comments about your business.

Improving business image

In the event that our business has had a bad image following a negative past for such and other reasons, or we want to inform customers that we have made a serious change to our website or physical store, we can advertise this through advertising on Google Ads.
So if we want to show and broadcast to our audience of customers, who know us, who have changed, have a new owner, have a new website, a new service and a new and more professional we can do it in our ads.
Which will help the customers we have lost to give us a new chance.
Or to help us increase sales if our business was doing just fine and we made an upgrade to it that customers simply have to know in order to enjoy it.

The impact of Google advertising on local marketing

Through advertising on Google Ads we will be able to direct our ads to very specific areas on the map.
For example, if you have a dental clinic in Haifa, we can promote your website for surfers who live in Haifa or even visit there often.
We will be able to select all relevant phrases, ages, gender and interests and focus them only on Haifa.

You can also advertise your business on Google Maps, which will help people who move around or drive around the area to be exposed to our business and get to know it so that maybe soon, when they need us, they will remember where we are located and remember that we can help them.

Another and last thing you can use in local marketing is Google My Business:
Google My Business is a free software that allows businesses to create a profile on Google, which is displayed in search results and Google Maps. The profile includes information about the business, such as name, address, phone number, hours of operation, photos and customer responses.

This is what it looks like:

You will find more about Google Mae Business here

Effect of Google Advertising on SEO SEO

Advertising on Google Ads not only helps us promote the business and bring in new surfers in a sponsored way but also helps us promote it organically (SEO).

What is Organic SEO SEO?

Organic SEO It's a promotion for websites that helps them come first in Google's organic search results by improving site quality and user experience through writing quality and professional content, improving site speed, and more..

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2 advantages of advertising on Google Ads that help us promote the site organically:

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1. When we stream traffic to our site and those users stay on the site for a certain amount of time, perform any actions, and actually get a good and fast user experience from our site, Google realizes that our site is interesting and high-quality and improves its ranking in organic search results. This is a lengthy process that takes at least tax months.

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2. When we stream traffic to a website we can analyze the data of each page and understand, which page is more interesting, how long the users stay on the site, what product they purchase or add to the cart the most and a wide variety of things that we can check with the traffic we paid for through Google Ads.

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To summarize:

Advertising on Google Ads has many positive effects on the marketing of our business.
When we create and run quality campaigns and ads that target the right audience, every penny we spend will give us exposure to our business. Even if we didn't necessarily get the amount of conversions we wanted and even if we get any conversions at all - something positive happens and is that new users are exposed and enter our site.
They see our name, products, services and may even be exposed to more pages, if the site is attractive and interesting.
But in order for you to eventually get conversions and the amount you are striving for, you will need to do it with a professional marketing person who will analyze your data from the site, optimize your campaigns and work according to a high-quality marketing funnel strategy.

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