The Perfect Match: On the relationship between user experience and organic promotion

Imagine for a moment that you visit a certain author for the first time and start searching for the product you wanted. The writer looks impressive and neat on the outside and you are looking for “organic rye bread”.

In a short time you realize that you have no idea where the bread is. Whether among all the breads and pitas, or in the organic department? On the one hand, the smells take you in one direction, and on the other hand the signs indicate another.

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After ten minutes of searching the desperation begins to take effect. And if you have not yet come across a kind seller who will direct you to the right place, then most likely you will leave the supermarket empty-handed and simply move to another store.

So just before you give up the bread you wanted, what is user experience anyway? And how do you help the customer find the bread they want so easily and efficiently?

User Experience — Will We Build a Click?

If we have to translate this short fable into our virtual world, it is that the search and disorientation of the client describe to us a bad user experience.

In the digital world, user experience is everything that the surfer experiences from the moment he enters the site until he finishes browsing it. The buying story at the supermarket also simulates a user experience. Similar to browsing a website and searching for products, information or services — this is what happens when the navigation on the site is unclear, the products are not associated with the right categories and multiple clicks.

The importance that a user experience has on websites is great, as surfers are not interested in wasting time. They want it here and now and in one click (or at least three).

The Relationship Between Organic Promotion, User Experience, and Virtual Abandonment Anxiety

If we return for a moment to the story about the organic bread, you will surely have noticed that the author looks neat and impressive. Well, order and visibility is important, but is it enough?

After all, you have invested in a beautifully designed website, so why do users leave after a minute or two? And is there a relationship between user experience and organic promotion?

Meet the winning combination of Organic promotion and user experience. Organic promotion on the site will be based on everything that provides added value to the surfer, interesting and attracts him to stay. One of the parameters that influence organic promotion on Google is basically the user experience of the site. Google will be less interested in quality content that you have added to your site, as long as the bounce rates on your site are high, which will negatively affect your ranking.

So to maintain organic promotion and high search engine rankings, you need to give your surfers a super quality user experience.

Thus, you will easily create a good user experience that will influence the organic promotion!

1. Responsiveness -- Bye bye desktop. Today, most users log in from mobile. Optimize your site for all screen types with a focus on mobile devices.
2. styling — Correctly use color combinations (priority for three main ones), fonts, banners, inviting images and a convenient legible text size.
3. Site Speed — A slow website quickly drives away customers. Check out what causes slowness and optimize whether it's photos, videos, plugins, and more.
4. Quality content — Maintaining quality and interesting content will contribute to the added value of the site. A surfer who stays to read an article you posted will be good for organic promotion.
5. Sitemap Another way to win sympathy from Google and other search engines is by scanning the site intelligently. THE CREATION OF A SITEMAP IN THE SITE PUTER WILL SIGNIFICANTLY AFFECT THE PROMOTION.

The way to success — this is how you get your customers back on the site

You have put a lot of effort into bringing customers to the site. Now you need to know how to provide them with a perfect surfing experience, one that will make them stay long enough, remember you favorably and even return.

It may sound simple, but it is a process that must be carried out in a professional and most accurate way possible.
If you want to create a perfect user experience, consult a company that specializes in the field. A company that knows how to give a quality response to your surfers, that will understand the mind and the next step of the users of the site. Make them click. Only in this way will you be able to grow and earn more, easily and with a quiet mind.

The article in collaboration Omnis Company Providing UX UI services and developing websites and apps with advanced technologies.