Promotion of fashion sites - 6 tips for success
13.12.2022
Promoting fashion websites is the way for website owners to boost their sales on the site and also for those who have a physical store. In the Israel of 2024, without smart promotion, the site owner will find it difficult to distribute his products to the desired volumes and he will not exhaust the potential of his customers. Promotion of fashion websites on the Internet, will help website owners realize their potential and reach a wide customer audience of fashion consumers.
Complexity of promotion on the network
1. Data based
The most important tip we can give you is — be based on data!
The internet age brought with it the data revolution. GUESSES AND GUESSES AS TO THE RIGHT MOVES HAVE LONG BEEN OUT OF “FASHION”. In their place, webmasters collect existing data that you already have on your site or through advanced competitor research and analyze it to be accurate and succeed in generating consistent sales.
Today, there are a number of tools, such as Google Analytics, that allow you to analyze user behavior data on your website. You can see who the users who enter your site are, how many of them actually purchase fashion products from the site, at what point the users who did not purchase from the site left it, the average stay time per user and the length of stay per page, actions we want to follow the user as he roams the site and countless other insights to help us make better informed decisions before actually starting advertising.
Once we have collected the data and analyzed it, we will create market segments that characterize your potential customers. Try to find out how much customers feel a sense of need for the product and how they perceive it in relation to the fashion products of competing sites. Summing up, collecting data and analyzing them will allow you to better know your customers and their needs and, of course, you can conclude what your position is in the fashion market.
2. Google-sponsored promotion
Another tip for promoting fashion websites, is to use Advertising on Google. Google sells advertising space to website owners, which will be located at the top of the results page. Of course, the ad will not appear at all times and for every person at the top of the results page, but only for those searches that are predefined by the advertiser.
You may be wondering how the advertiser will know which searches to set for the ad to appear and for which audiences. The answer, is related in Tabora to the previous tip. You can know which search words to set as search terms that lead to the ad appearing and for which audiences, based on the data you collected above.
The appearance of the ad at the top of the results page is of critical importance. This is because the vast majority of Internet surfers search for information in the Google search engine. Those same surfers write a phrase in the search engine, start the engine and see a page of results.
The majority of users choose one of the first two results on the results page. Few proceed to the third or fourth result. And a little scrolling the results page first to the end. Almost no user goes to the second page.
3. Organic promotion on Google
The third tip is no less important than its predecessors and is critical to the success of promoting fashion sites. Those who are interested in promoting fashion websites on Google, will not be able to settle for an always sponsored promotion, in order to build authority and credibility in the long term it is advisable to also carry out Organic SEO on Google. Therefore, it is advisable to promote your fashion website organically as well, that is, push it forward according to Google's algorithm without funding.
Organic promotion is done by improving the pages of the site from a technical point of view, improving the content available on the site to make it more relevant for the user's query, and better worded to also motivate the user to action.
Also, writing quality marketing content, which is published on external sites to your fashion sites. Marketing content will include a link to your site, which will increase your site's ranking and move it up Google's rankings.
4th. Promotion through content
Another tool to promote your fashion websites organically is to insert content into fashion websites. A website that includes not only sales but also information articles will lead to the promotion of such fashion sites on the Google results page. Therefore, do not be content to order content articles that will be published on external sites from marketing content companies, but also purchase articles that will be published on your site for this purpose.
5. Advertising on social networks
Social networks are a critical arena for the promotion of fashion websites in the third decade of the 21st century. There are quite a few social networks where fashion websites can be promoted, however, the two most relevant networks to promote it are the Instagram and TikTok networks.
The Instagram and TikTok networks are characterized by the presence of network personalities — using a platform that uploads content and gets a lot of views of the content they upload. The same personalities, are a wonderful means of promoting your fashion websites. You can collaborate with the same network personalities to promote your site.
The personalities will wear clothes purchased on your fashion website and may even mention the name of the site during the videos they create.
6. Covert and overt advertising by the personality
It is important to combine videos in which the promotion of fashion websites by the personalities of the network is visible, alongside videos in which the promotion is disguised. The Oshia Times will explicitly tell followers that they are able to enter the site and purchase stellar fashion clothes from it. Give Oshiya a coupon code that she will give to her followers to give followers a sense of uniqueness and win a prize. At other times, watch out for videos in which Oshiya is dressed in the product's clothing but does not explicitly state the name of the site.
concluding
In conclusion, the promotion of fashion sites on Google and social networks is the key to the success of sales on the site. The promotion, should be accurate and of high quality. Follow the tips and enjoy commercial success in promoting your fashion websites.
