A professional guide to sponsored advertising on Instagram

Have you already tried all possible ways, and have not yet been exposed to a satisfying target audience? You must have skipped posting on Instagram. ADVERTISING ON INSTAGRAM IS GAINING SWEEPING MOMENTUM, ALONG WITH THE DEVELOPMENT OF THE DIGITAL WORLD AND THE SOCIAL NETWORKING INDUSTRY, WHICH DOES NOT SKIP ANY FAIR CITIZEN IN THE WESTERN WORLD. Get all the tools for professional sponsored advertising on Instagram, which yields quick results, and most importantly profitability.

What is Sponsored Advertising on Instagram

Who doesn't know Instagram? The platform that is gaining momentum with each passing day, and digital forecasters even claim, that it is going to overtake Facebook (already overtaken yes)... and like everything good in life that exploits itself, this platform has also realized, that in addition to the hours of fun and pleasure it gives to surfers, it can also take advantage of this to its advantage, and start earning by sponsored advertising on Instagram, THAT SWEEPS PROFITS TO HER AND THE ADVERTISERS AS ONE.

How to do sponsored advertising on Instagram

Sponsored advertising is possible on Instagram in the form of a photo ad, a video in Story, Briles, in a feed, in store, and more. Of course, the chosen advertisement must be attractive and prominent, and as they say: :two seconds is the name of the game” If the ad caught the eye of the surfer in the first two seconds, then “we did it”. And if not... then the ad probably isn't good enough, because it will be skipped further. From this we can conclude that, in the end, the decisive figure to carry out sponsored advertising on Instagram, is the outstanding prominence that attracts the attention of readers.

Beyond the importance of being attractive and attractive with your ad, just as important is the ability to present it to your target audience. Characterizing the target audience of a business is probably one of the most important starting things even before you start advertising and even before you open a business page.

Understand who your audience is, what content it needs, how your product/service can help it, present it with the solution to the problem that it probably has in the best and most convincing way. The building of audiences as well as the Building the campaign All of them are carried out through the Facebook ad manager from which the advertising on Instagram is carried out.

Who is the sponsored advertising on Instagram suitable for?

Unlike other advertising channels, the sponsored advertising on the Instagram social channel, is suitable for all businesses, both small, medium and large. Small businesses why? Because the platform allows advertising even at a relatively low price. Medium and Large Businesses — Why Instagram? Because if you don't post there, you don't exist. And so we can see that on Instagram they also advertise transnational and well-known companies that want to have a presence on the hot channel.

The amount of text for sponsored advertising on the Instagram channel

Unlike other advertising channels on social networks, the emphasis on Instagram, is on the visual, the design, the photo or the video that is the main thing. And what about the text? Yes, it is also recommended to incorporate text alongside or inside the image, to add flavor, salt and pepper. But care must be taken for sharp, articulate, direct and short text. THE ONE THAT DOES NOT CURL OR COMPLICATE THE VISUAL, BUT ONLY ADDS A JUICY 'SAUCE' TO IT.

Incorporating drive into action in Instagram-funded advertising

Precisely because it is a “hot” digital channel, it is very important to advertise within the ad, a strong drive to action, in order not to miss the momentum, but to effectively take advantage of the fateful moment of viewing. The drive to action can be long, such as: Would you also like to fulfill your dreams...?” Or alternatively short and concise: “Click here” with the reference to the link “Call...”. Less than what the drive to action will be, more than a year and it is important that it really is, so that in the end, the ad achieves its purpose and appeals to the advertiser for leads and customers.

concluding

Sponsored advertising on Instagram, allows you to break into a hot and current target audience. The use of the advertising channel is varied, but at the same time comes with the common denominator of emphasizing the visual and the visible, along with the use of short and concise texts, and while creating viral, attention-grabbing, and non-negligible ads.