8 tips for sponsored advertising on Google

There are many methods and ways to advertise our business through them. When we come to choose how to advertise our business, we must choose to advertise it online. One of the more effective advertising methods is internet advertising with an emphasis on Google-sponsored advertising. For the funded advertising of our business on Google to be effective, there are several tips that we must implement in it:

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1. It is important that the funded advertising is conducted for us by a professional in the field — an experienced campaigner.
2. The choice of keywords in which we will conduct the advertising campaign is of critical importance.
3. It is important to pay attention to the exact wording of our advertising ads as possible according to the keywords.
4. It's important to keep your finger on the pulse about the campaign's conversion rates -- and if they don't deliver, analyze why, draw conclusions, and correct it.
5. It is worth limiting advertising in time (depending on the goals).
6. It is important that conversions are tracked on the site whether it is phone/WhatsApp calls or online sales. (Without it there is nothing to launch a campaign)
7. We can choose to advertise a specific service that we offer via a landing page.
8. We can combine sponsored advertising and organic advertising on Google or advertising on platforms other than Google — like Instagram or Facebook.

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Applying these tips will allow us to make the most of our advertising campaign as efficiently as possible — that is, to achieve as much results/sales as possible for customers.

What is the best way to promote a new business with Google?

It is important to know that there is a difference between sponsored promotion of a new business on Google (or more promotion of a business that has a new website without much traffic) and between promoting in the same way a site that has been around for a long time. When promoting a site that is new — it is more profitable to do so using Sponsored advertising on Google and not using Organic promotion. Why? Advertising that is sponsored can bring us more results in a faster way.

To promote or publish a website organically on Google, you need to spend a lot of resources (content, links, optimization, etc.) and a lot of time. Advertising that it is sponsored is many times faster and cheaper than organic promotion. The funded promotion can get us faster results on the ground. Many times when we have a new website, it is worth combining both types of Google promotion — sponsored and organic — to achieve both short-term and longer-term results in building our presence in the search engine.

Keyword selection — Why is it critical for all types of Google promotion and advertising?

One of the critical things in all types of promotion and advertising on Google is choosing the keywords in which we want to appear. The choice of keywords is doubly important:

• The more the word is in demand and there is higher competition on it, the more expensive and competitive a sponsored (or organic) advertising campaign in it will be.

• Improper or mismatched selection of the key phrase for the target audience of customers we want to reach — can result in inappropriate leads and/or not at all.

When it comes to choosing keywords or key phrases for our marketing campaign, it is better to choose a keyword phrase that is long tail (i.e. a phrase that includes several words) — usually the competition for a long tail phrase will be less than for phrases that are shorter. An example of a long tail expression for example: Medical cosmetologist for acne treatment in Tel Aviv. This phrase is cheaper to promote sponsored in it than a shorter phrase like: medical cosmetologist or acne treatment.

Why is it important that funded advertising is conducted for us by an expert in the field?

It is important and worthwhile that Google-funded advertising is managed for us Google Advertising Expert. A professional advertising man knew how to build us dedicated landing pages for the campaign. It is sometimes more profitable to promote through specific landing pages that we have built specifically for the campaign rather than through the main website of our business. When we turn to the professional he will know how to recommend us exactly how to structure our marketing campaign.

Is it worth combining funded and organic?

As a rule, it is always better to put our eggs in more than one basket. In the case of sponsored promotion, you should combine sponsored advertising and organic promotion on Google or advertising on platforms other than Google — such as Instagram or Facebook advertising. When we advertise our business across a wide range of internet marketing platforms in a funded and organic way we will build ourselves a higher presence on the web. Also, through the use of more than one platform (and it is also possible to do so on only one) our sales funnel will touch the most surfers we have painted while we do remarketing to them.

In the end, sponsored website promotion on Google can be a challenge and it is important that we do not do it alone, so that we do not invest a lot of money and a lot of time and for free. When we market our business in a funded or organic way it is important to maintain creativity that will be reflected in the selection of keywords and the formulation of the marketing texts.