Hands and Budgets on Google Ads - Guide

To get the most out of the advertising budget, it is important to manage the differentiation and budgets of the campaigns effectively using the tools that the system gives us.

Shared budgets

Shared budgets inAdvertising on Google Adas are a way to run multiple campaigns with one budget. This can be useful if we want to run several different campaigns with similar objectives, or if we want to control our budget more effectively.

When we define a common budget, we will define a total amount of money that we want to spend on all campaigns. Google Ads will divide this amount between the campaigns automatically, according to their performance.

The advantage of quotes here is that we let Google's smart system decide which campaign works best and according to that it will manage the budget.

The disadvantage is less control and the fact that Google sometimes does not link the quality of the conversions that are received, so it may give more budget to the campaign since it brings more conversions - but not quality.

Strategies in hand

By hand it is a process in which we offer money to Google Ads for the objective we want to achieve, for example, we have the option to hand by cost per click, by target cost to make a conversion, cost per thousand impressions and more..

In the Hand Strategies page we can configure our hand strategy for a large or single amount of campaigns in a few single clicks.

Types of strategies:

• Target CPA - We will tell Google how much we want to pay for each conversion.
• Target ROAS - We will set Google the ROAS we want.
• Maximize clicks - We will tell Google that we want as many clicks as possible.
• Maximize conversions - We will tell Google that we want as many conversions as possible.
• Maximize conversion value - We will tell Google that we want conversions with a high conversion value.
• Target impression share - We will set Google where we want to appear and how much we are willing to pay for it.

Account Strategies

Through this page we will be able to check which campaigns have worked best, in the hand strategies that we choose to test.

Seasonal adjustments

Seasonal adjustments in Google Ads are a tool that allows us to update our bid strategies according to the expected changes in conversion rates, following future events such as promotions or promotions.

Seasonal adjustments allow us to update hand strategies to suit changes that are about to occur. For example, if we are planning a sales promotion, on certain dates, we can create a seasonal adjustment that will increase or decrease the conversion cost target or the advertising return target.
It is also possible to update Google with the conversion rate that is expected to go up or down, and it will adjust the hand accordingly.

Seasonal adjustments are available for Search, Media, and Shopping campaigns. The adjustments can be positive or negative, and they can be set for a specific date range.

concluding

The tools that we talked about in the article, provide us with yet another means to control and optimize our advertising campaigns on Google Ads.
On the one hand we have the adjustments in hand that helps us connect our business goals with our marketing objectives,

And on the other hand we have the seasonal adjustments that help us prepare the advertising bill for the changes it is going to feel following changes to our website and business.