Google Ads recommendations - approve or ignore?

Google Ads is a powerful and complex tool forAdvertising on Google, and as part of his services he offers recommendations for improving campaigns. The big question is - should you accept these recommendations or ignore them?

Importance of Google Ads' recommendations

Google Ads offers recommendations that are based on a wide range of data and advanced algorithms they have developed.
Google Ads' recommendations are designed to help improve the performance of advertising campaigns, increase relevance to the target audience, and save time on campaign management.

Optimization score:

THE OPTIMIZATION SCORE ON GOOGLE ADS, IS A MEASURE THAT REFLECTS THE QUALITY OF THE CAMPAIGNS IN THE ACCOUNT AND THEIR OPTIMIZATION. It is important to maintain a high optimization score on our account for the reason that Google prioritizes accounts with a high optimization score. In the event that we maintain a high optimization score, Google will make sure to chip us with a lower cost per click and greater exposure, from accounts with low optimization scores.

Advantages of Google Ads' recommendations:

• Data based on advanced systems: So as we said, Google's systems base its recommendations on advanced data and algorithms - which makes its recommendations more interesting.
• Performance improvement: The recommendations Abilot Lead to an improvement in the performance of campaigns.
• Time savings on optimization: Beyond improving performance, we get time savings. Because instead of sitting down and analyzing data ourselves, Google offers us options to improve campaigns and at the touch of a button make changes.

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Disadvantages of Google Ads' recommendations

• MISMATCH: Sometimes the offers that the Google Ads system offers us do not correspond at all to our advertising needs or our business.
• Aggressive proposals: Google often makes recommendations to increase budgets for campaigns in an extreme way by 2 or even 3 times or more.
• Loss of control: Once we implement any Google recommendation, we lose control of our campaigns and strategy.

So approve or ignore?

There is no sure answer that is suitable for any business or for any purpose of advertising one or another.
From our own experience, sometimes it was right to approve some of Google's recommendations and sometimes it was the least right thing to do.

In the next paragraph you will get tax tips to help you decide what is right.

3 tips for making the right decision:

1. Knowing and understanding the recommendations: Google offers us a variety of proposals, some of which we will understand what its purpose, meaning and effects are and some of which we will not. If we are to endorse any recommendations it is important that we understand what they mean and their implications.
2. Is the recommendation suitable for my purpose: Before endorsing a Google recommendation, it is important that you check whether it is true for your business purpose. Not every recommendation fits your needs.
3. Trial and error: Sometimes we will not reach an unequivocal answer and therefore we can decide to try and be mistaken. If we succeeded then excellent and if not then we tried, we made mistakes, learned and moved on. Of course the change can be undone, it is not forever.

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To summarize:

The Google Ads recommendations are a useful tool that can help improve the performance of campaigns or rather awareness of processes that sometimes happen and can be missed. However, it is important to examine them carefully before applying, to make sure they fit your business needs.