ICOMARS - THE COMPLETE E-COMMERCE GUIDE TO GROW YOUR BUSINESS

An era when every business is a shop

Consumers are already there -- they search, compare, and pay via mobile. Business owners who are not online simply do not exist in the eyes of the customer. The term “ecommerce” has long been reserved for tech entrepreneurs -- but has become one of the most powerful business tools available today. In this article, we'll dive into what ecommerce is, how to set up a proper digital store, what features it must have — and how you can sell more.

What is Icomars?

E-commerce (E-commerce) is electronic commerce — that is, the process of buying and selling products or services over the Internet. The physical store is replaced by a digital platform: a sale site, an app, or even a landing page with clearing.

Examples of Icomeres:

• Clothing site that sells online
  
  
• Shop for selling digital courses
  
  
• Marketing of professional equipment for businesses
  
  
• Subscription Management Site
  

Latest statistics and statistics on Icomers in Israel

• 💰 The volume of the ecommerce market in Israel in 2024 Estimated at $21.4 billion, with an expected annual growth of at least 8% until 2028
  Source: Research & Markets
  
  
• 📱 Over 70% of purchases in Israel in 2024 were made from mobile
  Source: datareportal.com
  
  
• 🔌 Popular platforms in Israel:
  
  
  • WooCommerce — 46%
    
    
  • Shopify — 19%
    
    
  • Wix -- 14%

How do you set up a successful ecommerce store?

Setting up a successful digital store doesn't just amount to “uploading products.” A professional process is required here that considers user experience, infrastructure, marketing, and operations.

1.Choosing a suitable platform

• WooCommerce: Extremely flexible solution for WordPress-based websites
  
  
• Shopify.com: Closed and stable system with very convenient interface
  
  
• Wix: Simple and accessible solution for small businesses
  

2. Characterization of the business

• Who is your target audience?
  
  
• What sets you apart from the competition?
  
  
• What are the consumption habits of customers?
  

3. Design and User Experience

• Easy and clear navigation
  
  
• Mobile Fit
  
  
• Fast charging
  
  
• Design that emotionally connects to the brand
  

4th. Payment & Shipments

• Clearing with Credit Cards, Bit, PayPal
  
  
• Integration of delivery systems (Boxit, Israel Post, Express Forwarding)
  
  
• Send confirmation email and follow up
  

5. Connecting to additional systems

• CRM for customer management
  
  
• Connect to Google Analytics
  
  
• Automation APIs
  

Characteristics of a professional ecommerce store

If you want to really sell — there are a few components that must be in every digital store:

5 Advanced Tips for the Success of an Icomers Store

1. Marketing automation

• Automatically sending an email to an abandoned shopping cart
  
  
• Mailing to customers who have not recently purchased
  
  
• Personalized promotions according to surfer behavior
  
  

2. Using Artificial Intelligence (AI)

• Show similar products
  
  
• Customize the home page
  
  
• Chatbot for support and FAQs
  
  

3. Organic promotion and content strategy

• Content guides (how to choose a product, comparisons)
  
  
• Questions and Answers
  
  
• Blog integration on the site
  
  

4th. Omnichannel Marketing

• Connection between website, social networks, newsletter and customer service
  
  
• Follow a customer throughout their journey — from Facebook to clearing
  
  

5. High level customer experience

• Fast delivery, beautiful packaging
  
  
• Customer service available (chat, WhatsApp)
  
  
• A clear and reassuring return policy
  
  

In summary: Why Icomers is not just an option -- but a necessity

If once internet commerce was a margin or addition to a business, today it is the key way to sell, grow and lead. Customers expect a high standard, seamless experience and responsiveness.
The right investment in ecommerce does not end with the website — it continues with optimization, marketing, and smart tracking of results.

Want to start right? Let us build you a system that brings results

We are in the agency SFB Specializing in the construction, management and promotion of profitable eCommerce stores. We'll walk you from the first step to the actual sale — with precise strategy, smart sponsored advertising inGoogle Adds And on Facebook, andOrganic promotion that brings Trafic.

‍