Conversion Rate

Conversion Rate is the indicator that indicates the percentage of visitors to a website or app that have completed a specific desired action. This can be, for example, buying a product, filling out a form, signing up for a newsletter, a phone call, etc.

What is the importance of conversion rate in campaigns?

Conversion rate is a critical metric for evaluating the success of your marketing campaigns whether you do Advertising on Google Or Facebook as well as any other advertising platform. It makes it possible to evaluate the effectiveness of the site in turning visitors into leads that illuminate details.

The conversion rate in the customer journey process:

In the customer journey, the conversion rate can be segmented into several stages:

1. Conversion rate of visitors to leaving details: Percentage of site visitors who leave their contact details.
2. Conversion rate of enquiries to closing a transaction: The percentage of referrals that are received through the site and lead to the actual closing of a transaction.

How do we improve the conversion ratio?

To improve the conversion ratio at the different stages of the customer journey, several actions can be taken:

1. Optimization of landing poles: Make sure that the landing poles are focused, clear and motivated for action. These can be improved with A/B testing to understand what works better in terms of text moving to the action, main title, or image/video that are on the landing page.
2. Personalized and customized appeal: Use automated tools to make a personalized and customized appeal to the customer based on the data collected, personal in my company everyone who leaves a contact on the site receives in the same second a personalized WhatsApp message.
   

1. Tracking and analysis: Use tools like Google Analytics to track user behavior on the site and identify the points at which conversions or abandonments occur.
2. Improving the user experience: Make sure the site is fast and that I say fast it is no more than 2 seconds a full load of the page, accessible and convenient to use on all devices.

Frequently Asked Questions About Conversion Relationships

1. What is a good conversion rate? A good conversion rate varies depending on the industry and type of business. On average, the conversion rate on e-commerce sites ranges from 2% to 3%.
2. How can I improve the conversion rate on my site? There are several ways to improve conversion rate, including optimizing landing pages, improving user experience, using custom recommendations, A/B testing, and more.
3. Does the conversion rate vary according to the source of traffic? Yes, the conversion rate can vary greatly depending on the source of traffic. For example, traffic from PPC ads may have a different conversion rate than organic traffic or traffic from social media.
4. How can I track the conversion rate? The conversion rate can be tracked using tools such as Google Analytics, Google Ads, which allow you to set goals and see the percentage of conversions over different time periods.