WordPress Website Builder - 4 Important Things to Know

Most of the time, you've probably heard of WordPress, Shopify, Weeks, and maybe a few more.

But the most prominent of them all is WordPress, for the simple reason that about 62% and even more of all the websites in the world are built on this system.

This figure can tell us and testify a lot about the quality of the system.

Let's talk about her a little bit.

1. So, what is WordPress?

WordPress is an open source website building and content management system, which allows maximum flexibility when it comes to making changes and adjustments according to our preferences. This means that on a general level, almost anything is possible.

If you hire a professional web developer to build a WordPress website, you can ask him for everything, both in terms of website design and about specialized pizzas.

WordPress has a great fit forOrganic SEO on Google Which manifests itself in all kinds of technical connections on the site.

In WordPress, the hosting of the site is at your expense, unlike Wicks or Shopify For example, that the storage of the site is through them.

But there is an advantage in this, which is expressed in the cost of monthly construction and maintenance of the site.

2. Types of WordPress sites

With WordPress, you can create any type of website you want:

Landing page

A landing page is an awfully simple crafted site - one page.

It can be short or long but it is a total of one page, without a menu and no right and left - and without scrolling down and up.

Used in most cases to collect leads through Advertising on Google or Advertising on Facebook.

In individual cases per sales page for an individual product.

Considered a suitable solution for business owners without the budget to start a website who want to appear on Google and collect data about the users of their site.

Minisite

Minisite is like a landing page only longer and richer.
It contains additional snippets that can improve conversion rates by providing more information about the company or product, adding videos, and more. Minisite has the option to scroll down and up.

Image site

An image site is a website, as its name is - for an image.

Basically, it will be able to suit any business or company that does not sell products and wants to give information about the company such as lawyers, contractors, companies, etc.

Through the image site they will be able to elaborate on their services and collect inquiries from interested customers through articles or a contact page.

ICOMARS WEBSITE

An eCommerce site is basically a site that is used by the business owner as a virtual store.

The business owner will be able to upload and post products to the site, divide them into categories, add promotions, update inventory and more, and surfers will be able to log on to the site and make purchases.

Icomers site is the most expensive site on the list, it contains what is on every landing page, image site, and more.

3. The process of building a WordPress site in 5 steps

A - Website Characterization

At the first stage of building a WordPress site we will make a characterization.

Basically, we want to understand what the purpose of the site is - whether we want to sell products or services through it, whether we want to provide information to surfers, whether we need special options on the site such as opening a service call, and much more.

At the stage of characterization, we will basically understand your business and what would be right to do for it in order to earn more money.

At this point, we will have a preliminary idea of the structure of the site.

b - Design and structure of the site

The second stage is basically the structure and design of the site, there will first be the skeleton of the site which is the menus, the layout, the footer, the search box and all the infrastructure basically. We will then integrate the right colors into the infrastructure that suits both your business and the website so that we can create a uniformity that fits your brand, that looks professional.

C - Approval of the design

At this point, you will go through everything that is visible on the site with whoever built the site for you, basically everything that we talked about in the previous step, which is the skeleton of the site or the infrastructure, call it whatever you want, the colors, the images and everything.

If you approve, it is possible to move on, if not - you can indicate to him what things you liked less and he will be able to fix.

D - Plugin connection

After the site is almost ready, you can connect the plugins of the site.

The plugins for the website basically are a kind of applications that give us a solution for different needs, each business and what it needs. The person who builds your website should know what you need. You may also not need anything extra.

2 plugins that are usually available on every website are:

Accessibility Plugin - in order to avoid prosecution and to make the website accessible to persons with such and other disabilities,

And the second additive is Pixel Your Site - Helps us easily connect our website to all kinds of important platforms to promote our website such as Google Analytics 4, Serch Consul, Google Adsense, Facebook Pixel, TikTok and more.

E - Distribution of permissions

In the final and final part, you will get access to the site administration, perhaps also an explanation of the system if whoever built your site is nice.

You can also give permission to your team if you want or need to.

4th. pricing

Prices for WordPress sites are very dynamic.

First of all, it's up to you. Do you build a website on your own or pay a website builder?

Some people will build you a website for 500 NIS and some people will build you a website for 100 thousand NIS.

It depends on your business needs.

Your needs may be very simple, but you want special designs, and you will have to pay for it accordingly.

Your website may have to deal with traffic of a million visitors a month and you will also have to pay accordingly, and so on and so forth.

concluding

Today, if you own a business and do not have any website - your target audience simply will not be able to find you in the most relevant place, which in most cases is Google.

You will understand, when some person has a problem, he does not enter Instagram or Facebook to look for a solution.

He goes into Google, writes his question, looks at the funded and organic results, tests some options and ends up registering or purchasing through them.

Beyond that, let's say a surfer sees you on Facebook in an ad, and now before he leaves details or buys from you, he wants to check you out and get information about your business. He simply will not have such an option, and finally, he will go to competitors. After all, in order for a customer to buy from you in the end, you need to have trust, and today those who do not appear on all platforms - simply do not count as a real business.

So do yourself a favor and set up a website for your business.

Don't you know how? Contact us, we'll take care of it.