SEO for doctors to increase patient pool

Let's do the next test, ask people who do not know you and do not know that you are doctors and ask them - let's say you have a medical problem, and you do not have time to wait for an appointment at the services of your health fund, how do you find a doctor to help you and give you an answer?

Their answer of course immediately would be - a Google search.

Basically in today's world where the Internet is our first source of information for everything, the search for medical services also begins there.

Therefore, when we realize that many people are looking for our service online, we can conclude that if we want more customers, we will have to find a way to appear to those people.

This is called digital marketing.

Why is it so important a promotion for doctors?

Like we said, a lot of people are looking for a medical answer on the Internet. That's why if we're looking to scale up our clinic with more patients we need to appear to them so they can contact us and so we can give them the service they need.

SEO for doctors is divided into 2 different types:

Organic promotion (SEO)

Organic SEO on Google This is a promotion method during which we optimize the site and content on the site, produce additional quality content, and generate links from niche sites and relevant news sites and magazines related to the field in which we are engaged so that Google search engines rank us highly.

‍

What does a high ranking mean?

The point is that if a user searches for a particular query on Google, and we have a quality page on the site that meets the need for the best quality and in a way that Google defines as the best, there will be a high probability that we will appear in the first places of the search results for that query.
The thing about organic promotion is that it takes much longer to see results, unlike sponsored promotion that get results almost instantly.

Why does a doctor need organic promotion?

There are a number of reasons why doctors are advised to carry out organic promotion of their website, and they are:

• Building Trust and Reputation: Sites that appear in the first Google search results in an unsponsored way, broadcast professionalism and are seen as leaders in their field. This helps to strengthen the trust between the surfers and the doctor who treats the clinic.
• Cost effective: Unlike sponsored promotion, where when you stop paying you don't get more exposure, organic promotion continues to work even after you stop promoting.
• References Quality: Today's surfers already know how to tell the difference between a Google-sponsored ad and an organic result. Most surfers skip the funded results and go straight to the organic results.
• Competition: As we said, sites that appear in the first search results seem to be leaders in the field, beyond that, we will receive more traffic from sites that are located below our site in search results.
  Users usually go to sites that appear as first as possible in search results.

Google-sponsored promotion for doctors

Advertising on Google In the search network or in English PPC, it is a promotion for people who want to get exposure and instant results. In Google promotion, we select the phrases we want to appear on to users who search for them. In sponsored promotion we will only pay for clicks on our ad, that is, if we only received exposure we will not pay anything, a convenient and affordable advertising method.

The more budget we put into our funded promotion the more exposure we will get, if our ad is good and relevant we will also get a lot more clicks and if our site is of high quality - we will get a lot more inquiries.

Why does a doctor need a promotion on Google?

There are a number of reasons why doctors are advised to do a sponsored promotion on Google:

• Immediate Visibility: Compared to the organic promotion that takes time to build and see results - through the funded promotion it is possible to appear almost instantly in the search results.
• Zip code: In a Google-sponsored promotion it is possible to focus on the audiences we want, both in terms of the level of revenue of that audience, the gender of the surfer, ages and geographical locations. By setting up a quality campaign properly, we will be able to bring the most relevant audience to our site, which ensures that money will not be wasted in vain.
• Flexibility in the budget: Organic promotion can be expensive, especially in areas that are competitive and require good quality work, and this can be challenging for some businesses, compared to sponsored promotion that can work on lower budgets.

What are the challenges?

The biggest challenge is with your doctors.

In recent years, there has been a trend in which many patients search for doctors on the Internet, especially on Google.

This creates a significant new challenge for many doctors because they are uncomfortable with the idea of advertising themselves, asking clients to leave a review on the website or on Google and photograph their process so that it can later be used for advertising. We understand and recognize this problem of yours.

In this digital age, however, a change in the marketing approach is required, it is no longer the same as it used to be - today a strong presence on the network is required. Those who do not appear on the network simply lose customers and are left behind.

concluding

SEO for doctors is an important process for your clinic, that once you choose the right people to do it, you get more exposure that brings you new patients. The choice to go for the service can be challenging for many doctors who are still left behind and stick to the old “word of mouth” method, but it is the method that takes the longest to implement.

Therefore, SEO is a mandatory service for every doctor who wants to increase his patient audience and for every doctor who does not want to be left behind.

If you wish to take your practice forward, at SFB We can help you achieve your goals and objectives, in the most professional and effective way for you.

Leave details And stay in touch.