Mailing system - how is it used to improve conversions on the site?

In today's age when we are business owners who spend a lot of money on marketing every month, understand that every visitor who enters and does any action on our site can be a potential customer - we will do everything to preserve it and do our best to get it back to convert.
Therefore, in order to improve the conversion rates on our website while we bring in the target audience from the various advertising systems such as Advertising on Google And at Facebook, we constantly have to keep abreast of new tools circulating on the Web that help us generate more conversions.

What is a mailing system?

This mailing system is a system that serves as a tool to send various types of messages to a wide audience of recipients. It allows its users to create, manage and send bulk messages automatically or manually. The mailing system provides various tools and functions to manage the process, including the ability to create custom templates, determine a target audience, schedule the sending of messages, and track recipients' responses.
In business, it is customary to use a mailing system in order to send marketing messages, updates and special offers. Usually our target audience will be users who have performed any actions on the site that we would like to return to such as - adding to cart, purchase and also existing customers.

So, after understanding what a mailing system actually is, we want to recommend you a mailing system that we use to increase conversions on the sites we manage, which can also be used by you as a tool in your business.

Meet “Flash” - a mailing and automation system for Icomers stores

Suitable for Shopify, Weekes, Vecommerce and more.

“Flashy“IT IS A MAILING AND AUTOMATION SYSTEM FOR ICOMARS STORES THAT WILL GIVE YOU THE ANSWER AS A TOOL FOR IMPROVEMENT
Percentage of conversion on your website using a number of functions it provides to us.
The system interfaces to the store easily - without the need for connection to external automations.
It has a lot of useful options that will help us improve the conversion rates on our site,
I encourage you to read to the end.

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IT CAN EASILY BUILD AUTOMATIONS SUCH AS TROLLEY ABANDONMENT, POST-PURCHASE REVIEWS AND MORE,
You can build popups in it and customize when they pop.
Of course, there are plenty of other useful options — like mailers, a customer club, birthday benefits, and more.

So how can you use Flash to improve conversion rates on a website?

Personalized messages to customers:
To put you in order and that you can best understand the effectiveness of the tool, we will explain to you about the many possibilities it has according to the order of operations of the funnel.
The first thing Flash will do is save every interaction the customer makes with your business.

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No matter how the customer interacts with your business, Flash saves all the information and allows you to use it to create personalized content based on the actions it performs such as pages viewed on the site, forms the customer fills out, products they have viewed and purchased, emails opened, and other interactions that have happened on other systems that you use.

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How exactly is that good for us?

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Because we will have a system that will take all of our customers and allow us to divide them into different groups based on the parameters that we determine.

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For example, we would like to divide customers who abandoned a cart into 3 different groups:
- Abandoned a cart yesterday
- Abandoned a cart this week
- Abandoned a cart two weeks ago

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Once we have created three different groups we can generate a discount coupon with a different percentage for each group.
The longer a cart was abandoned, the more time ago we will want to give a higher discount percentage.
Of course we can also divide according to product categories, according to the amount of abandonment of the cart and more, the options
Don't run out.

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Sending SMS messages/automated custom emails to each client:

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Once we have created audiences, we will want to produce customized messages to customers with the customer's name, product (s) that have been abandoned
And give them a suitable discount coupon to convince them to come back to make a conversion on the site.
But what, we will now write each customer a personalized message?!
I have 500 new clients a month, that sounds like an anteater job!
So it is that through the easy and friendly interface you can generate a dynamic message that will make your customers feel that you know them and offer them what really interests them.

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All you have to do is choose in which part of the message you want to add the name of the customer, the abandoned product and the discount coupon and it will be repeated with each group you choose
For example:
We can create a message like this:
Hi”Customer Name“, we wanted to remind you that you left the product”The product (s) that the customer abandoned“In your cart
And we wanted to give you a coupon of”Coupon Discount Percentage“Discount to complete the purchase.

The message will adapt according to the information about each customer And this is how it will look:
“Hi Yossi, we wanted to remind you that you left the product Adidas black shirt in your cart
And we wanted to give you a 10% off coupon to complete your purchase.”

Popap to collect leads, increase purchase basket and improve site engagement:

Each Popap has a clear purpose, to collect leads from visitors to the site through a form, increase the value of the basket through attractive offers such as “free shipping for purchases over 300₪” or offer complementary products to what the visitor currently has in the basket and Popap to improve site engagement and increase dwell time through content recommendations based on the visitor's behavior on the site.

Offer your website visitor your best offer just before he plans to leave, offer help when he stays on the page for more than X seconds, tell him about products that match the products he currently has in the cart - the triggers allow you to present the right message at the right time.

Full reports on the goals and performance of PopPop:

You can know exactly how many pop-ups have had, from which devices, and examine the effectiveness of each popup according to your chosen overarching goal - collecting leads, increasing the purchase basket, and more. Everything is divided into the right categories that will make it easier for you to know what works well and what can work even better.