Sponsored Advertising in TikTok for Brands — How Does a Really Big Brand Break Through in TikTok in 2025?

Why has TikTok become one of the key platforms for branded marketing?

TikTok has long been not just an app of dances and challenges for youth. By 2025, it is an advertising powerhouse with the highest engagement in the market, a highly sophisticated algorithm, and countless opportunities for brands to create a deep, original and authentic presence — and connect with a whole new audience.

Big brands — from Coca-Cola to Dior — are investing huge sums in sponsored advertising in TikTok, and rightly so: the audience here is diverse, open, and ready for real interaction with good content. But what does good content mean? Read on.

Advantage of TikTok Advertising Over Other Platforms

1. Authentic engagement — Unlike Instagram, where everything seems “polished,” in TikTok people expect human, original content, with vulnerability and emotion. This is great for a brand that wants to build a community.
2. Algorithm that puts content before brand There is no need to set a huge budget. If the creative is good, he will go far.
3. Customization level Audiences can be segmented by interests, usage patterns, viewing behavior, age, geographic location, and even by the types of videos people tend to comment on.

Advertising formats that brands must recognize

5 tips for beginner and growing brands:

🎯 1. Build a character — not just a brand

Do not display your logo or marketing language. Build a “TikTok character” for your brand — with its own personality, speaking style, humor. It's the only way to be relevant in the feed.

📱 2. Dynamic Editing — TikTok Rhythm

Fast transitions, text on the screen, use of trendy sound. Don't try to produce a classic ad -- it's anti-TikTok.

🎤 3. Let customers/employees lead

Big brands succeed when they put a “human face” behind the brand. Employees who sing, customers who tell about experiences -- that generates credibility.

🔁 4. Take advantage of trends in real time

Is there a trendy challenge? Find out how to integrate your brand creatively, even if it seems silly — it will bring tremendous organic movement.

🧪 5. A/B Testing — also for videos

Put up 2 different versions of the same message, with different creatives. Check out which one is more successful, and then focus only on what works.

5 THINGS THAT ARE IMPORTANT TO KNOW WHEN CREATING A VIDEO FOR ADVERTISING IN TIKTOK:

1. Start strong The first two seconds must be fascinating.
2. Add text on the screen Not everyone can hear with sound.
3. Don't be afraid of humor Even if you are a “serious” brand.
4. Show faces -- Humans respond to humans.
5. Call for action naturally — NOT “BUY NOW”, BUT “TELL ME IN THE COMMENTS WHAT YOU THINK”.

‍ What did we have here?

Brands that want to break out in 2025 can't afford to ignore TikTok. This platform is much more than advertising -- it's a discourse. is a community. She's a chance to touch the audience where it really is.

It takes courage, creativity, and thought flexibility -- but the payoff? Worth every click.

Want to start a TikTok campaign that looks like nothing else? Send a message now -- and we'll be on our way.

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