Advertising business on Google - this is how you will increase sales in the business

In an era where more and more businesses are moving a significant portion of their operations online, the significant challenge for businesses is finding the relevant target audience for the business, and streaming quality traffic to the site. To this end, businesses now face a plethora of digital marketing channels that, through the establishment of targeted campaigns, can generate traffic for the business to the digital assets of the business, in particular its website.

Of all the existing marketing channels, advertising on Google is considered one of the most effective channels. using Advertising on Google Businesses can enjoy a wide range of benefits that I will detail below. However, it is important to remember, that in order to maximize the results of the marketing campaign that you establish through Google advertising for business, and to make sure that money is not just thrown in the trash, it is very important to have an expert set up and manage the Google advertising campaign for you.

My name is Shai Cohen CEO at SFB, and I help businesses drive forward their sales, become profitable, and leverage my extensive knowledge of digital marketing, especially Google Ads (Google Partner), to generate for the business the exact audience it will be easy to convert into paying customers.

To help you understand how much advertising on Google for Business can serve you and what benefits you can enjoy if you choose it as a central marketing channel in a business, I want to dwell for a moment on what advertising on Google means, or in fact, where we meet our clientele through this advertising.

What types of advertising campaigns exist in Google Business Advertising?

I will not dwell here on any sub-definition of an advertising campaign for a business at Google. Leaving that to other posts. However, I will point out that the creation of an advertising campaign on Google can be carried out in several ways:

• Set up a Google Ads campaign and display ads on the search network when surfers use the search engine and search for relevant phrases.
• Establishment Campaign on the Media Network In order to display advertising ads on sites participating in the Google Partner Program and hosted by various advertisers.
• YouTube Campaign Management That allows you to view campaigns on the world's largest video network.
• Establishment Google Shopping Campaign, which allows you to maximize the performance of your virtual store.

What are the benefits of a Google business campaign for you?

If you have decided that you want to choose Google as the advertising platform through which to expose marketing messages to your target audiences, you can enjoy a variety of benefits that this platform offers.

You can reach your target audience when they are looking for you

The secret to the success of a marketing campaign is first and foremost reaching the target audience when it is attentive to receiving marketing messages, is in the right mindset, and at the right time for it, when it is hot and ripe for a deal and has not vacated to other pursuits. The amount of marketing messages that an average surfer receives per day is huge, and if you don't hit the iron while it's hot, you may miss the opportunity to interest your target audience in the value proposition you're capable of generating for it.

Advertising on Google does just that: it presents the surfer with an optimized value proposition of a service or product, just at the time when the surfer is free to consume that content, and expresses an active intention to consume that content.

You will have full control over the campaign

Google advertising allows you to define each type of campaign need, from the hours of operation of the campaign, the period in which it will run, the CPC you are willing to pay, the phrases for which you want your ad to be searched, the types of adjustments that users make to their searches, the website links to be added to the ad, the rate of budget utilization over the day, and much more.

In this way, you have full control over the marketing campaign that should drive quality traffic to your business. So, for example, if you have filled your month with clients who have booked a consultation, and you do not need additional clients, you can pause the campaign. On the other hand, if the end of the month is approaching and you want to close more deals even at a more expensive price, you can do it without any problem.

You can interpret the phrases that matter to you

Not all expressions are equal. Here, I said it. Not always phrases that boast a particularly high search volume are the ones that put the money into the business. When you turn to set up a sponsored campaign, you have the option to define exactly which users will come to your site. If you provide a very niche and specialized service, you can focus your campaign only on those surfers who are looking for the specific service you offer. In this way, you will only pay for those users for whom your business is actually relevant.

The business will receive quality traffic to the site

Just as you can target your marketing messages with Google advertising and target them to the target audience you are interested in, you can also avoid sending low-quality traffic to the site. Low-quality traffic to the site can do you double damage: First, it will waste your campaign budget for surfers who will not communicate in front of your business anyway. Second, it may employ your service reps on idle calls that won't converge to a sale at the expense of calls you can make with Relevant target audience. One of the notable advantages of advertising on Google is that it allows you to exclude certain searches by surfers, which express a small to zero purchase intent.

You can stream traffic to the site without significant initial investment

Another important benefit that will be important to recognize when it comes to advertising on Google is the minimum investment you will need to make to pick up the campaign. unlike For organic promotion, a process in which you will have to spend a lot of resources for a long time without guaranteeing results, advertising on Google is relatively instantaneous, and will allow you to achieve quick results. Also, if you're a new business that's just starting your marketing business and don't have enough breathing room, you can use Google advertising to drive instant traffic to your business' website.

Let's summarize the article

Advertising business on Google in a professional way will bring your business to a position where you will receive quality leads and website sales that will help your business grow every year. I say this and say it quite a bit - Google Ads is unequivocally one of the most effective marketing tools to reach your potential customers.