Posting a call ad on Google - who is it suitable for?

A lot of business owners put most of the money into their business from phone sales, or at least a hefty percentage of it. WHEN WE CREATE AN AD THAT DIRECTS PEOPLE DIRECTLY TO A PHONE CALL WE ARE ACTUALLY BRINGING THE CUSTOMER STRAIGHT TO US ON THE PHONE, WHERE FOR SOME OF US IT IS OUR HOME PITCH AND WHERE WE CAN GUARANTEE A HIGH CHANCE OF CONVERTING THE HALIDE TO BUY, RATHER THAN SIMPLY SENDING IT TO A SITE WHERE IT MIGHT GET LOST, NOT LEAVING DETAILS OR ABANDONING A CART.

So what is Google call ads and what does it look like?

Google call ads are a type of Google ad that allows business owners to encourage people to call their business directly from the search engine. The ads only appear on devices you can call from, such as smartphones and tablets.

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When a potential customer clicks on an ad for calls, the customer's device automatically calls the business' phone number. This allows businesses to connect with potential customers instantly and efficiently.

This is what a Google call ad looks like:

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How to generate an ad in Google of a phone?

In order for us to create a phone ad we need to create a campaign Google Ads Advertising Ours is of one of the following types:

• Campaign on the Media Network
• Discabery Campaign
• Search Network Campaign

After we have created the campaign we come to the ads column,

Click on the plus and choose to create a “Call Ad”

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Select the ad group you want to associate the ad with and proceed to create the ad.

Fill in the country where our phone tax is registered and fill in our website address, optional but recommended.

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Then add headlines that will attract the user to call you, along with your business name and your service description.

Finally we will define the action we want to receive from the ad.

Select the option of calls from ads.

Once the ad is ready we will click on advertising and wait for it to be approved by Google.

What types of business is a call ad suitable for?

Google Call Ad is suitable for businesses looking to increase the amount of calls they receive.

They are effective for a wide range of businesses in any field fed by sales and phone meetings.
For example, a service provider for battery replacement from now on, ordering a locksmith from now on, a taxi driver, dentists, communication companies and the list does not end.

As stated at the beginning of the article, the bulk of the income of many business owners is from sales on the phone, if you do not feed on sales over the phone there is no need for you to create such an ad.
Especially if most of the day you are not available for calls.

Advantages:

• efficiency: Call ads can be a very effective way to contact potential customers. When a potential customer clicks on a call ad, their device automatically calls the business' phone number. This allows businesses to connect with potential customers instantly and efficiently.
• convenience: Potential customers can call your business at the click of a button with a call ad. This can be an important advantage for potential customers who want to get information or place an order immediately.
• Suitable for a wide range of businesses: Ads can be customized personally to meet the needs of each business. Ads can be used to promote products, services, or even special events.

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To summarize:

Call ads on Google are a suitable tool for getting a larger amount of phone calls to a business, from which you can generate more sales and more new customers. But it's important to know what's best for you and your business.
Do you have time to answer a number of phone calls a day?

Do you have the knowledge and ability to sell? Or is it better to sell online?

Test these questions in front of yourself and then you will know what the better choice would be.

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SFB manages profitable sponsored campaigns on Google Ads for a variety of clients in the country and around the world, from service providers looking for leads in quality and quantity to ecommerce sites looking to increase turnover and profitability on the site.