Google advertising prices

I hope and believe that every business owner does not matter whether small or medium manages the monthly budget correctly and neatly. And that I'm talking about a monthly budget I'm talking about logistics, office expenses, car expenses, salaries and more and more not missing...‍

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Where am I getting at with this?

It is important to understand before any start of advertising whether digital or online to know how much of the spending budget pie you are allocating to the advertising budget of the business.

How much does Google advertising cost?

By and large - as much as you want, that means you can decide how much you want to spend on advertising per month.

Small - as I mentioned at the beginning it is advisable to know in advance and be prepared for a monthly investment depending on the expenses of the business and the indication of the cake X money to invest inAdvertising on Google.

Of course you can come and define I want to spend 2,500 shekels a month, this is the cost that I am willing and can invest in marketing the business.

Once we have defined your monthly advertising budget on Google, it is important to generate a layout of the budget across the appropriate marketing tools on the same or other platforms such as Facebook, Instagram, Tabula Outwin and according to the right place for your business to advertise to your target audience.

And this is to manage the budget more efficiently and invest the advertising budget in the most right place for you.

Depending on the monthly budget you have chosen to invest in advertising on Google, it will be possible to obtain a result evaluation (with emphasis on evaluation since it will not be possible to know exactly how many results you will achieve) only after posting for about a month will it be possible to know more accurate forecasts for the future.

Are there additional costs in advertising?

In addition to the monthly advertising budget that you have set that your business is willing to spend, there is also the cost of managing your Google campaigns by a professional who specializes in advertising on Google.

Let me put things in order for you:

We talked about a monthly advertising budget that must be paid to Google, and also to a professional to manage the campaigns. But there are other things that business owners usually need to set up a successful campaign.

It is very important as business owners who take a service from a Google advertising professional, Advertising on Google Shopping Or any other platform, which will have the capabilities to meet all your needs that I will detail here, and that you will not have to take additional professionals to come up with a campaign in the best way. The so-called Digital Marketing 360.

You, too, as business owners, will of course want to have the ability to come to the professional for an example and tell him - in the New Year I am doing a sale and should go out with it for publication soon. This means for him that banners and ads adapted to that holiday and that promotion that you are going to offer on those days must be prepared.

Landing page

It is basically a link that will be embedded in the Google ads to which the surfer will be directed from the ad, the page should be fast (2 seconds roof 3 for the page to be fully loaded for the surfer) in its loading so that the surfer does not wait long for the page and then risk losing it.

On a landing page it is important to have details about the product or service that the business offers in a clear but brief and motivating to action.

In addition and depending on the service offered - it is necessary to establish ways of communication with the business owner.
Such as: form for leaving details, phone, WhatsApp, and everything can help the surfer in a quick and easy way to contact you.

It is important to maintain a uniform language between the ad and the landing page, put the drive into appropriate action and convert depending on the service or product you are selling.

Awareness and Creativity

Whether you're advertising on the search network or on the media network, it's important to have ads that will get people to enter your page from among competitors.

Therefore, it is necessary to build search ads that motivate action to enter the page, it is important to target advertising according to the phrases that the surfer is looking for in order to be as profitable as possible for him and also, of course, not to burn yourself the advertising budget.

If we publish on the media network, design tailored banners for the sites where we will publish that will be presented in the best way and will motivate action and identify with your business in colors, branding, and more.

How much would it cost you to pay a professional?

In the advertising world and not only on Google but also on other platforms, there are usually 2 options in which both advertising agencies and freelancers work:

• FIXED MONTHLY RETAINER - THIS MEANS A FIXED MONTHLY FEE TO MANAGE YOUR CAMPAIGNS ON GOOGLE.
• Percentage of advertising budget — This is in the region of 10-25 percent of your monthly advertising budget and will usually be offered to businesses or companies with larger budgets.
  But do not be confused - if, for example, you are willing to advertise on Google for 3,000 NIS and the percentage that that advertising agency takes is 15% - this does not mean that you will pay 450 shekels. There is a minimum for everyone according to what they have defined and usually it will not be less than 1,800 shekels.

To summarize:

In this article we have figured out how to access and be prepared before any investment in advertising whether on Google or other platforms.

From this it should be understood that a professional who is an expert in advertising at Google who understands and knows how to build marketing processes, manage your budget effectively and achieve your business goals.

My goal is to help you, small and medium-sized business owners -- become big and take the front of the stage.