Opening an MCC Account - A Guide for Advertising Agencies and Campaign Managers

What is MCC Account?

MCC Account - My Client Center is a Google Ads management tool that allows users to manage multiple accounts Advertising on Google Adas from one place. The goal of an MCC account is to provide a comprehensive view of all accounts linked to it and allow easy access to manage campaigns, budgets, etc.

Who needs an MCC account?

MCC is an ideal account for advertising agencies, marketing freelancers, and organizations/businesses that run multiple campaigns or accounts for different clients.

How do I open an MCC account?

To open an MCC account, you must follow these steps:

• Go to the website of Google Ads and click on “Go to Account Management Page”

• If you have a Google account, sign in to it and if you don't then create a new account.
• Follow the instructions and fill in the details that are required of you. You will need to provide details such as account name, type of usage (personal or for customers), country, time zone, and currency.
• Complete the setup process by clicking “Log out to account” to start managing your Google Ads accounts from within your MCC account.

How to link a Google Ads account to your MCC account?

1. Sign in to your Google Ads admin account.

2. In the Pages menu on the right, click Accounts.
3. In the expanded menu, click Subaccount Settings.

4. Press the blue plus button.

5. Click on a link to an existing account.
6. Enter your Google Ads account customer number. To link several accounts at once, each client number is entered in a separate line. Click Preview to check the details of the request.

7. Click Send Request.

Users who have access to the Google Ads account to which you requested a link will receive emails with an invitation to link to your account. After confirming the order in the booked account, you will receive an email confirmation message and the account will be automatically linked to your management account.

concluding

MCC account is a management account suitable for businesses/freelancers who manage a number of Google Ads advertising accounts. MCC is a convenient interface that optimizes the capabilities and management time of each advertising account.